Lalbagh Fort Tourism

Lalbagh Fort

No trip to Dhaka city is fulfilled without a trip to the Lalbagh Fort or also known as the fort of Auranagabad which was built in 1678 AD by Prince Mohammad Azam who was the Viceroy back then. The fort represents the dream of the Mughal Prince which stayed unfinished. So the whole fort has a sense of history and mystery entwined in the very bricks of the foundation. The Lalbagh fort falls under the Dhaka Division/subdivison and Lalbagh thana.

What to see there:

The fort is structured in three levels with towers donning the south gate. The fort is filled with hidden passages and a massive mosque. It also has a fortified perimeter with a number of magnificent monuments. Among the notable monuments in the fort are the tomb of Pari Bibi and the audience room and bathing room of Nawab Shaista khan which is now being used as a museam.

When can you visit the fort:

Close Days: Sunday and all other listed government holidays.

Visiting Hours: Monday from 1.30pm-5pm; Tuesday-Saturday, 9am-5pm during October-March; 10am-6pm during April-September; During Friday the place remain closed from 12.30pm-2.00pm due to prayer. Entry Fee: tk.10/ Bangladeshi Entrants and tk.50/ Foreign Entrants. Tel: 9673018

Video link of things you can see there: https://www.youtube.com/watch?v=ZXkMZuKoS0s

How to go there:

Any rickshaw puller in Dhaka city will take you to the destination if you mention you want to go to Lalbagh fort or bus can be taken from local bus stands that will drop you off in either Shahbagh or Nilkhet and from there a rickshaw have to be taken to go to Lalbagh fort (30-40 taka fare from there by rickshaw)

Google map link: https://maps.google.com/maps?t=m&ll=37.0625,-95.677068&z=4&output=classic&dg=opt

Tips: It is better to go there early in the morning as the light provides better viewing and a more pleasant experience due to bad lighting later in the day.

Where to stay:

Any of the following hotels should provide safe and tranquil environment with efficient service to match the needs of any tourists. They also provide car/taxi service and can guide the tourists to their destination. They also have an outstanding culinary service that should aim to please the stomach of any avid foodie.

HOTEL PACIFIC 120/B, MOTIJHEEL COMMERCIAL AREA DHAKA 1000, BANGLADESH Telehone : 9587671 to 9587680 (10 lines) Fax : 9565162 Email : [email protected] website : www.hotelpacificdhaka.net

WASHINGTON HOTEL 56 Gulshan Avenue, Road# 132 Gulshan -1, Dhaka -1212, Bangladesh Tel: 00 88 02 8851 467 – 72, 8850 091 – 94 Fax: 00 88 02 9894 915 Email: [email protected], [email protected] Web site: www.washingtonbd.com

PAN PACIFIC SONARGAON 107 , Kazi Nazrul Islam Avenue Dhaka, Bangladesh Tel: +880 2 811 1005 Fax: +880 2 811 3324 Web: http://www.panpacific.com/Dhaka/Overview.html

RADISSON WATER GARDEN HOTEL DHAKA Airport Road, Dhaka Cantonment , Dhaka 1206 , Bangladesh Reservations: (800) 333-3333 (800) 616-1283 Telephone: 880 2 875 4555 Fax: 880 2 875 4504 / 875 4554 Email: [email protected] , [email protected] Web: http://www.radisson.com/dhakabn

Lake Shore Hotel And Apartments

Road No. 41, House No. 46 Gulshan-2, Dhaka-1212, Bangladesh Telephone No. : +880-2-8861787-92, +88-02-8859991, +88-02-8861783-86, +88-02-8852939 Fax No. : +880-2- 8860534, +88-02-8860519 Email Address: [email protected] Web Address: www.lakeshorehotel.com.bd

Curzon Hall:

Situated in Dhaka city of Dhaka Division/subdivision the hall is part of the school of science of Dhaka University. The hall has been named after Lord Curzon who was the Viceroy of India. The hall was built in 1904. After Bengal was partitioned and Dhaka became the new capital of East Bengal and Assam it was used as the premise of Dhaka college but later after the establishment of University of Dhaka it became part of the Universitie’s science division.

The place has significant historic value due to being the point of origin where the students of Dhaka University in 1948 first uttered their refusal to accept Mohammad Ali Jinnah’s declaration that Urdu alone would be the state language in the whole of Pakistan and sparked the Language Movement.

What to see here:

Curzon hall is one of the most intricately designed architecture structure of Dhaka combining a blend of European and Mughal style portraying a then popular design in the North which consisted of horse-shoe and cusped arches. This style also favored the Mughal’s as they were fond of arches and domes. The building is said to mimic that of the well known Diwan-i-khas in the palace fortress of Fatehpur Sikri, Emperor Akbar’s capital during 1570-1585. Built with red bricks, ornate brackets deep eaves and a domed terrace pavillion this place is a sight to behold and to seep in an aura of legend now only found in history books.

How to go there:

A rickshaw or cng can be taken from any of the hotels in Dhaka city by asking to go to Dhaka university campus, Curzon hall. Or a local bus can be taken which will drop you at shahbagh/nilkhet from where Curzon hall is a 25-30 taka rickshaw ride away.

Google Map Link: https://maps.google.com/maps?t=m&ll=37.0625,-95.677068&z=4&output=classic&dg=opt

Tips: Since it’s the department of science its usually really crowded during 10 A.M. – 2 P.M. so if you want to avoid students rushing to and fro to classes going there is earlier or later in the day is advisable.

Where to stay:

Refer to Lalbagh section.

Dhaka National Museum

Location of the spot: Dhaka Division, Dhaka Metropolitan City.

Brief/why should someone go there:

The Museum established in 1913 is a four storied building with forty galleries under its 4 departments of natural history, History and Classical Art, Ethnography and decorative art and Contemporary art and World civilization.

The museum has a vast and elaborate collection of old coins, books on art, ivory and silver filigree works, images made with metal, many textiles including the famed Muslin fabric and Nakshi Kantha, arms and ammunitions from the Mughal time, series of painting and sculptures dating back to the Buddhist and Muslim period, handicrafts and models of the village and city life and most importantly- priceless articles of the liberation war of Bangladesh which signifies the backbone of the history of Bangladesh can be found there.

How to go & get back/ mode of transportation: Bus can be taken from any of the Local bus stop directly to this spot in Shahbagh. The fare will be around 15-30 taka depending upon from where in Dhaka you are travelling from. CNG can also be easily taken and the fare should be 150-200 taka. Rickshaws can also be taken to Shahbagh and the average fare should be 50-70 taka. If you are travelling from Gulshan/banana area then CNG is advisable as rickshaws do not directly go there.

Contact info:

Phone : 88-02-8619396-9, 8619400 Fax : 88-02-8615585 E-mail: [email protected] [email protected] WEB: http://bangladeshmuseum.gov.bd

Things to do: Taking Photographs is not allowed but you can take pictures from outside of the Museum. Going through 4 levels of the museum and all the artifacts of history it stores is quite a feat and should be more than enough to keep you busy for half a day.

Where to stay: Refer to Lalbagh fort.

Google Map:

https://maps.google.com/maps?t=m&ll=37.0625,-95.677068&z=4&output=classic&dg=opt.

Video links: https://www.youtube.com/watch?v=JwAf4pph7DQ

ATM Information:

Dutch Bangla ATM booths can be found in Birdem, PG hospital or TSC all of which is 5 minutes distance from the Museum. Brac bank ATM can be found in Aziz Super market just opposite the Museum. Standard chartard ATM booths can be found Hotel Sheraton which is 15 minutes distance from the Museum. HSBC ATM booths can be found in Hotel Sonargaon.

TIPS: The Museum is very extensive and it takes a lot of time to explore it completely so it’s advisable to go there after a good meal as food is not allowed inside the museum.

Visiting Lake Manyara, Tanzania: History and wildlife

Introduction

Lake Manyara is a sparkling body of water that glitters in its glory. And indeed, Lake Manyara National Park has often been described as a gem amongst the Tanzania’s northern tourism circuit. The Park forms a vital part of the larger Tarangire – ecosystem and serves as a dry season refuge for migratory animals. The park is safely nestled between the lake on the eastern side and the Gregory Rift Escarpment on the West, offering dramatic scenery that change with the seasons. During the rainy season the lake fills up and the surroundings become lush and green. During the dry season the lake partly dries up leaving a broad rim of bright white salt residue, making equally beautiful scenery. The park includes a unique forest that is fed by underground streams, rivers and springs. The forest is located on the South – Western part of the park in Mbulu plateaus. It is an important evergreen catchment forest, a source of important permanent rivers of which some of them pour their water in Lake Manyara thus bringing life to the park and the surrounding areas.

The Park is home to the rare blue monkey and numerous bird species. It is quite simply, a MUST DO for bird-lovers and keen wildlife photographers.

History

The name Manyara is derived from the maasai word “emanyara” referring to the Finger Euphorbia plant (Euphorbia tirucalli) meaning a plant which is a succulent. The park was first declared as a Game Reserve in 1957 mainly to protect its rhino and elephant populations. Sadly, rhino does not exist anymore because of poaching. In 1960 it was officially declared a National Park covering only 100km2. It was later on extended to the southern part towards Magara River. Between 1972 and 1990, two farm units were acquired and added to the park thus bringing its size to 330km2. Currently the park is 648.7km2 in size following the annexation of the Marang’ Forest Reserve in 2009. Dry land is 428 km2 and 220km2 is the lake- the wetland area. At its full size the lake covers about 470km2.

Location

Lake Manyara National Park lies between 3020’S, 35050’E and 3049’S, 35044’E as well as 3035’S, 35053’E and 3033’S, 35032’E (South) and between E3533 and E3532 (East).Park is located approximately 111.5km (from clock tower to the main gate) south- west of Arusha city. The park has two gates; one is Iyambi in the southern part of the park connecting it with Tarangire, and the other is the main gate which is close to Mto wa Mbu town. Mto wa Mbu is a small densely populated busy town which is multi ethnic with different cultural values of interest for tourists while on their way to Manyara, Ngorongoro and Serengeti. The town is the continuation of the main road to Ngorongoro and the Serengeti.

Elevation

The altitude varies from 960m above the sea level at the edge of the lake to 1,600m above the sea level along the valley walls of the Gregory Rift.

Rainfall

Like other areas in Northern Tanzania, annual rainfall pattern consists of short rains between October and December, followed by a dry season in January and thereafter long rains from February to June with the highest rainfall in April. However, Manyara has an erratic and unreliable rainfall patterns, ranging from 250mm to 1600mm per annum. Lake Manyara is highly alkaline and shallow, without any outgoing rivers. Even in rainiest months the depth doesn’t reach more than 1.5m, almost dropping to zero in the dry season. The reason why the ground water forest can survive years of extreme drought is because of springs that emerge at the escarpment base.

Temperature

Temperature in Lake Manyara is fairly mild, being at its highest from December to February with a mean maximum of 340C. Temperatures are lower from June to July with a minimum of 110C. It can become a bit cold when it rains.

Humidity

Humidity in lake ranges from 45% to 85%

Attractions

Attractions of Lake Manyara National Park include a unique ground water forest that is fed by underground streams and the Great Rift Valley Escarpment. The park also lesser and greater pinkish flamingos, hot water springs, wild animals like rare blue monkey, buffalo, wildebeest, zebra, giraffe, elephant, lion, baboon, leopard, antelope, cheetah, dik-dik and many more. The park is endowed with about 400 species of birds and varieties of insects. On inland of the floodplain there is a narrow belt of acacia woodland.

The park is favored by the legendary tree-climbing lions and impressively tusked elephants. Pairs of klipspringer are often seen silhouetted on the rocks above a field of searing hot springs that steams and bubbles adjacent to the lakeshore in the far south of the park.

Tourism Activities

Visitors can engage themselves in the following activities:

Day Game Drive
Night Game Drive
Canoeing when the water level is sufficiently high
Wilderness walking safaris
Bird watching ( November-June)
Bush meal
Cultural tour or cultural program at Mto wa Mbu village ( outside the park)

Accessibility

By air

Fly to Lake Manyara Airstrip, which is at the top of the escarpment. Your ground operator will pick you at the airstrip and drive to the park main gate which is about 3km.

It is possible to arrange connection flights to the other game parks from there. If your time is limited, this is the ideal option.

By road

Lake Manyara National Park lies on the main road to and from Ngorongoro. The park may be accessed on way from Arusha, Ngorongoro or Babati. From Arusha, drive West on the main Dodoma road for 84km until you get to Makuyuni village and if you are from Babati drive Makuyuni as well. From here turn right [west] drive on the main road leading to Ngorongoro gate for 26.5km until you get to the town of Mto -wa- mbu. About 1km from the village centre you will see a well marked park entrance gate on your left. The four wheel vehicle is feasible for park game drive.

Shopping

Mto wa Mbu town is a good place to buy various souvenirs. Also there are various small restaurants which offer typical Tanzanian food and beverages. It is important to fill up your vehicle at one of the filling stations at Mto wa Mbu as there are no fuel stations in the park.

Accommodation-Inside the park

The park has facilities for accommodation which include public tourist houses (bandas), and campsites ideal for budget visitors (prior booking is required). However there is one luxury tree lodge and one tented camp which are privately owned.

Accommodation-Outside the park

Luxury tented camps and lodges are available on the rift wall overlooking the Lake. In addition, guest houses and campsites are available in the nearby Mto wa Mbu town.

Best time

The park can be visited all-year round, however the dry season (July- October) is good for watching large mammals. On the other hand, the wet season (November-June) is good for bird watching and canoeing. Bird life is outstanding all year round; however it is probably better from September to April when migratory birds arrive.

Park rules and regulations

Game drive is allowed between 0600h and 1800h.
Conservation fee to be paid at the entrance gates.
Fees are for 24hrs single entry.
Foreign visitors pay in foreign currency (USD)
Payment is made through credit or debit cards( Visa card, Master card & TANAPA cards-Exim & CRDB banks)
Camping is only allowed at authorized sites
Speed Limit is 50kph (30mph) on all roads
Off road driving is strictly prohibited
Harassment of animals is strictly prohibited
Loud music and noise are not permitted
Littering is strictly prohibited.
Getting out of your vehicle is not allowed except at designated picnic sites, view points and campsites
It is strictly prohibited to introduce or remove any natural objects, plants or archeological artifacts.
Domestic pets are strictly not allowed.
Fires are only allowed at designated camping sites “Put fire out after use”.
You enter the park at your own risk. Park management will not be held responsible for loss of property, life or damage of the same under any circumstances.
Weapons, traps, poison and items of similar nature are strictly not allowed into the park.
All accidents must be reported immediately to park officials.
Adhere to instructions from park officials.

Park contacts:

Email address- [email protected]

Hotlines. +255 689062294, +255 767536137

Key Players In Malaysia Airline Industry Tourism Essay

This chapter includes research background, problem statement, research objectives, research questions, and hypotheses of the study, significance of the study and chapter layout. Research background provides the overall phenomena and background of the study. Problem statement consists of the issues that should be emphasized and more deeply develop in the research questions and hypotheses. After clearly point out the research problem of the study, the research objectives to be accomplish and the research questions to be answered are discuss in the following as well. Hypotheses are developed from the proposed theoretical framework. Next section will be significance of study which briefly explain the importance and the contributions of this study. Last section will be briefly outlines each chapter of the research report.

The state of the airline industry is truculent currently and the demand has decrease sharply caused by many factors which is affected to the Airline Company. Besides that, the global airline industry has forecast of deeper loss according to the international air transport association. In recent year’s airline industry has been suffering from severe turbulence and faced its longest deepest crisis. However, at the macro-economic level Asia Pacific growth is impressive because Asian carriers led profitability with US$1.5 billion while other region are struggling such as US or European carrier lost in US billion. In the region operating margins averaged less than 2%, still the best performance in the world but most are below the 7% to 8% needed to cover the cost of capital and give investors an acceptable return. Initially, the crisis caused by the downturn of economic crisis, the external shocks such as the 11 September 2001 terrorist attacks, and the SARS epidemic. The industry economic impact is estimated at RM 11.9 trillion, which is about 7.5% of the world gross domestic product annum. However, according to the the total passenger traffic in airline industry has expanded rapidly with increasingly by 5% between 2000 and 2005, with an actual drop in 2001. (WTO, 2007). The development of air transport is an important foreign exchange earner in the service sector and developing comprehensive network of airport to facilitate trade, tourism and speed up socio-economic development.

In Malaysia, the Malaysia Airport Berhad was incorporated in year 1991 focuses on operation and management. Malaysia airport has continually restructured and able to operate the airport with expensively business direction recently. In addition, the airline service in Malaysia consists of the domestic and international. The international airport in Malaysia only located in certain states which are in Kuala Lumpur (KLIA), Penang, Langkawi, Kota Kinabalu, and Kuching. Some of the domestic airports are located in every other state such as Perak, Kedah, Melaka, Sabah and Sarawak. There are four different types of the airline companies in Malaysia such as Malaysia Airline System which is MAS, Air Asia, Firefly and Berjaya-Air. Furthermore, these airline companies are in different position and they are using different strategy to target different group of customer.

There are three different type of Airline Business Model in Malaysia such as full-service carriers, low-cost carriers and charter carriers. Full-service carrier like MAS is defined as an airline company developed from the former state-owned flag carrier, through the market deregulation process into an airline company. On the other hand, low-cost carrier like Air Asia and Fire-Fly is defined as a low fare or no-frills airline, and they are designed to have a competitive advantage in term of costs over a full-service carrier. Lastly, charter carrier like Berjaya-Air is defined as the airline company that operates flights outside normal schedules, by a hiring arrangement with a particular customer. The only function is to transport holidaymakers to tourist destinations.

Due to the decrease of growth rate and revenue, airline companies in Malaysia are having a high competition in order to acquire and retain the customers. Therefore, the primary competitive weapon that Airline Company used is the price. Besides that, they need to search more other ways to increase their service quality and product differentiation to obtain the market advantage. The strategies that Airline Company adopted are the implementation of capacity controls, differentiated pricing by market segment, frequently flyer programs, and improving on-time performance to induce passenger’s repurchase intention.

Hence, the airline industry’s competition is very fierce. In order to gain competitive advantage, the important factor is improving the airline service quality to the passengers. According to the Ostrowski et al (1993) shows that airline could acquire and retain their customer loyalty if they are continuing to provide perceived high quality services. As the conclusion, Airline Company provides the superior service quality is important and it is the main agenda for all airlines in order to remain competitive.

Key Players in Malaysia Airline Industry
International Airline Company
Local Airline Company

Jetstar Asia Airways

Malaysia Airline System

Cathay Pacific

Air Asia

Bangkok Airways

Fire-Fly

China Airlines

Berjaya-Air

Air Japan

Airfast Indonesia

Vietnam Airlines

Korean Air

1.2 Problem Statement

Travel is the dream for every people as it can let people to achieve a relaxing mood and explore to the world wide. With the needs of people to travel around the world, it helps airline industry to continue expand their business.

However, many external factors have been affecting the airline industry hard to perform well. At year 2009, economic crisis lowered the purchasing power of traveler. People try to save their money and reduce the frequency of travelling. This has cause the sales performance of airline industry decrease dramatically. Besides, the diseases such as SARS and H1N1 have been frightening the people to travel to another country. People rather stay at home for their health purpose. Political stability of one country also becomes an important factor lead to the willingness of people to travel. The unstable political condition such as Thailand will cause people not to travel to that certain country. The external factors are giving a big impact on the sales performance of an airline company.

The highly competitive of airline industry after the entrance of AirAsia Airline in year 2001 caused the airline company need to use more strategies to attract the customer. At the first, Malaysia Airline monopoly the airline industry which there is no other airline company competes with it. Since AirAsia Airline enter into the market offering the low cost air flight to the customer has been making the airline industry become more competitive. In order to retain the customer Malaysia Airline also tries to promote their air flight ticket at lower price at non peak season to attract the customer.

Nevertheless, customer still switches between Malaysia Airline and AirAsia Airline often. This in turn means low cost air fares does not increase the customer satisfaction to continue patronage to the particular airline company. We need to discover the factor which to enhance the customer satisfaction in order loyal to only one airline company. There is lack of research from the past studies towards the factor which can increase the satisfaction of air flight passengers. Therefore, we need to do this research in order to figure out the factor that cause the customers satisfy with the service quality of airline service.

Research Objective

The purpose of the investigation of this study can be divided into two categories which are general objective and specific objectives as below:

General Objective

The objective of this study is to determine the relative impact of three dimensions of service quality (reliability and customer service, convenience and accessibility, and in-flight service); airline image and passengers’ satisfaction on repurchase intention among Malaysian airline passengers.

Specific Objective

To examine the impact of service quality in term of reliability and customer service, convenience and accessibility, and in-flight service toward passenger’s satisfaction and airline image.

To examine the impact of service quality in term of reliability and customer service, convenience and accessibility, and in-flight service toward passenger’s satisfaction.

To examine the impact of service quality in term of reliability and customer service, convenience and accessibility, and in-flight service toward airline image.

To examine the impact of passengers’ satisfactions toward airline image.

To examine the impact of passenger’s satisfaction toward repurchase intention.

To examine the relative influences of passengers’ satisfaction, airline image on repurchase intention.

Research Questions

We tend to improve our understanding whether there are any interrelated of each dimensions of the service quality, airline passengers’ satisfaction, airline image towards future passengers’ repurchase intention by answer as below questions:

Does Airline service quality (reliability and customer service, convenience and accessibility, and in-flight service) have positive effect on passenger’s satisfaction and airline image?

Which of the dimension of the service quality contribute the most to the customer satisfaction?

Which of the dimension of the service quality contribute the most to the airline image?

Will passenger’s satisfaction enhance airline image?

Will satisfied passengers lead to their repurchase intention?

Will passenger’s satisfaction and airline image influence passenger’s future repurchase intention?

Hypothesis

Below are the hypotheses that covered in this study:

Hypothesis 1a

H0: There is a positive relationship between reliabilty and customer service with passengers’ satisfaction

H1: There is a negative relationship between reliabilty and customer with passengers’ satisfaction

Hypothesis 1b

H0: There is a positive relationship between convenience and accessibility with passengers’ satisfaction

H1: There is a negative relationship between convenience and accessibility with passengers’ satisfaction

Hypothesis 1c

H0: There is a positive relationship between in-flight services with passengers’ satisfaction

H1: There is a negative relationship between in-flight services with passengers’ satisfaction

Hypothesis 2a

H0: There is a positive relationship between reliabilty and customer service with Airline Image.

H1: There is a negative relationship between reliabilty and customer with Airline Image.

Hypothesis 2b

H0: There is a positive relationship between convenience and accessibility with Airline Image

H1: There is a negative relationship between convenience and accessibility with Airline Image

Hypothesis 2c

H0: There is a positive relationship between in-flight services with Airline Image

H1: There is a negative relationship between in-flight services with Airline Image

Hypothesis 3

H0: There is a positive relationship between passengers’ satisfaction and airline image.

H1: There is a negative relationship between passengers’ satisfaction and airline image.

Hypothesis 4

H0: There is a positive relationship between passengers’ satisfaction and repurchase intention.

H1: There is a negative relationship between passengers’ satisfaction and repurchase intention.

Hypothesis 5

H0: There is a positive relationship between Airline Image and repurchase intention.

H1: There is a negative relationship between Airline Image and repurchase intention.

1.6 Significance of Research

This study is crucial to the services provider or the airline company as well as the airline industry. Customer repurchase intention is one of the factors that will affect airline company business. Hence, this research will provides a better understanding on how airline service quality apply in service industry and how its dimension identifies the customer perception of airline service quality in airline industry customer perspective as well as their satisfaction and airline image affect repurchase intention.

The airlines that focusing on retaining customers and influence their repurchase intention as the main source of competitive advantage. The airlines respond rapidly to increase pressure to restructure, consolidate and segment the airline industry will achieve competitive advantages in which airline service providers improve and tailoring their services and winning consumer preference and substantial customer base. In this context, this study aim to give a clear picture to airline service provider about the main driver affecting passengers’ satisfaction, airline image and passengers’ repurchase intention.

Besides, customer repurchase intention affected by passengers’ satisfaction that the customer purchases are potential repeat purchases when they satisfied with the airline services provided by service provider. By understand the significant of the repurchase intention and the determinanat factors drive repurchase intention lead the following study more comprehensive, future supplement and prove the proposed framework.

In addition, researchers wish to identify the factors affecting Airline consumer toward the perception of service quality provided by several airline company in Malaysia. Moreover, this will create a good reference for those Airline Industries Company, marketer and academic people to make a further discovery and improvement of the airline service in order to attract and retain more Malaysian using local airline services. Due to competitiveness in airline service industry, gathering of this data will lead to a better understanding of the influencing level of the attributes on customer satisfaction. In return, researchers look forward to the opportunities for Malaysia Airline market share will expanding and increasing the usage rate of Airline services in Malaysia Country services.

1.7 Chapter Layout

Chapter 1 is the description of this research overview. This chapter outlines the research background, research problem statement, research objectives, hypotheses and the significance of the study to the development of management theory and practice.

Chapter 2 is the description of the literature review. This chapter is to build a theoretical foundation for the research by reviewing relevant journals and articles to identify research issues which are worth researching. Besides that, this chapter also provides a theoretical framework to proceed with further investigation.

Chapter 3 of the research project is the description of the methodology. Thus, it describes how the research is carried out in terms of research design, data collection method, sampling design, operational definitions of constructs, measurement scales and methods of data analysis.

Chapter 4 is the description of data analysis. The chapter presents the results of the research after analyzed feedback from respondents. It includes several sections such as descriptive analysis, scale measurement, and inferential analyses.

Chapter 5 involves discussion, conclusion and implication of this study. This chapter attempted to provide a summary of statistical analyses, discuss the limitations of the study as well as provide recommendations for further research and overall conclusion of the entire research objective set.

1.8 Conclusion

As conclusion, this chapter provides a brief overview of the research. The direction, insight, and scope of the research will be presented to support the following chapters. Therefore each variable will be discussed in detail and the proposed conceptual framework will be illustrated by the following chapter 2.

Key Elements In The Service Concept Tourism Essay

INTRODUCTION

In service organisations, in order to guarantee customer satisfaction, operation managers need to ensure that the customers are delivered the service they require. The service concept is a shared outstanding by customers, employees and shareholders of an organisation of the nature of the service provided and received. Service concept defines what an organisation is selling and what a customer is buying. The service concept can be described as follows :

The organising idea : the essence of the service bought or used by the customer.

The service experience : how the customer is treated by the service provider and the experience of the customer has of the organisation and its facilities.

The service outcome : the end result of the service for the customer.

The service process : the way in which the service is delivered.

The service value : the benefits perceived by the customer against the cost of the service.

In general we can say that :

= A service concept acts as service specification.

= A service concept should provide sufficient detail to make it clear what the organisation is selling/providing and what the customer is buying /receiving.

= A service concept is more emotional than a business model, deeper than a brand, more complex than a good idea and more solid than a vision.

= A service concept contains the ‘organising idea’ for the service.

There are some key elements in the service concept which is illustrated in the figure below :

Service Concept

Service Operation

Organising idea

Service experience

Value of the service

Service Outcome

Figure : Key elements of Service concepts

In this coursework I am going to explain the service concept of Radisson Blu Hotels & Resorts. Radisson Blu Hotels & Resorts is part of the Rezidor Hotel Group, and currently operates over 155 hotels in Europe, the Middle East and Africa, with another 47 projects under development. Radisson Blu is a first class full service hotel brand with key differentiators such as the 100% Guest Satisfaction Guarantee and the Yes I Can! spirit of service.

The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. Its current consists of 274 hotels in operation and under development in 47 countries accumulating nearly 55,000 rooms. Rezidor manages selected Carlson brands in Europe, the Middle East and Africa: Radisson, Park Inn, Regent and Country Inn.

What make Radisson Blu unique to customers ? Most of their competitors have fantastic rooms, comfortable beds, award winning architecture and catchy advertisements aimed at achieving and exceeding guest service expectations, but due to some exceptional service concept , Radisson Blu is separate from similar hotels which make them unique to customers. The following exceptional service concepts make Radission Blu popular among customers :

Yes I Can!

Over a decade in the works, Yes I Can! is Radission’s special service philosophy that sets them apart from the competition. Being hospitable is all about giving guests your undivided attention and when guests stay at a Radisson Blu hotel; the hotel manager, the waiter, the receptionist, the porter- everyone plays a vital role in delivering a memorable guest experience.

At Radisson Blu , Yes I Can! is the company’s mission and a way of life which guides them to meet any challenge and identify every opportunity. Whether their guests are in Glasgow or Capetown, Beijing or Rome, they are assured consistently excellent service.

100% Guest Satisfaction Guarantee

In the fiercely competitive industry, they stand apart from the rest, thanks to their special Yes I Can! service spirit. They love what they do and as proof of that, they promise to deliver a 100% Guest Satisfaction Guarantee.

Their staff will do everything to ensure that customers leave their hotel happy, so if there is a complaint, it is noted and takes into serious considerations.. If customers complaint remains unresolved or they leave disappointed, any one of their staff can invoke the 100% Guest Satisfaction Guarantee. This means that customers will not have to pay for their room or the service in question.

To keep customers coming back time and again, they strive to provide an exceptional service level at all times. This is their promise to customers aˆ¦ or their money back.

So, if any customer is dissatisfied with anything during their stay, the hotel wants to let them know so that they will Endeavour to make it right.

Express Check-Out

Even with their improved departure process with Satellite Reception desks, some guests cannot spare the time to check-out in the morning. For their guests in a rush they offer Express Check-Out to save valuable time and ensure an efficient and accurate check-out, by offering the options of sending invoice by email, mail or a quick pick-up at the reception desk.

Late Check-Out

Check-out from Radisson Blu hotels as late as 6 p.m. (subject to availability) instead of the normal check-out time at no extra cost. Their aim is to accommodate the needs of their guests and offer tailor made flexible solutions.

[email protected]

All guests staying at Radisson Blu hotels throughout Europe, the Middle East and Africa can now get Free high-speed Internet access as part of the Radisson Blu [email protected] service concept.

Check-in to a Radisson Blu hotel and log on to customers corporate network, access email, download music, shop, customers can do whatever it is they like to do online, and do it for free!

Free high-speed Internet access comes with easy-to-follow, simple instructions. The service includes high-speed as well as wireless Internet access. Since most Radisson Blu hotels are wired, all hotel guests can access the Internet from anywhere in the hotel: rooms, meeting facilities or public areas, by using their name and room number.

Breakfast on the go!

For their guests on the go with no time for a sit-down breakfast, they offer the Grab & Run takeaway breakfast. Tea and coffee in disposable cups along with fresh fruits and energy bars are available on a special table in the lobby so that none of their guests miss out on the most important meal of the day.

One Touch Service

Customers can access the following services with the touch of a button :

INFORMATION/CONCIERGE: request special information on local events

ROOM SERVICE: have meals delivered to customers room

WAKE-UP CALL: their front desk will make sure customers wake up on time

LAUNDRY: obtain laundry service, or 3-hour express service

HOUSEKEEPING obtain an iron, ironing board or extra pillow and blankets

MAINTENANCE: 24 hour a day service to ensure their is comfortable and convenient

Super Breakfast

Breakfast is the most important meal of the day and the last impression a guest has of a hotel before leaving. The Radisson Blu Super Breakfast is an extensive buffet featuring a range of food items selected from the best of Continental, North European, and American cuisine.

Free high-speed Internet

With their easy-to-follow instructions, customers can log on to their corporate network, access email, download music, shop, do whatever it is they like to do online.

Long committed to being among the first to anticipate the needs of the busy traveller, Radisson Blu has been offering Free high-speed Internet access to all guests who stay in their hotels. Just check-in to Radisson Blu hotels across Europe, the Middle East and Africa get free access to the Internet as a part of their [email protected] Connect service concept.

Room Styles

They Offer their guests a choice of room styles. A popular feature of Radisson Blu hotels and resorts for over 12 years, there are now more than 20 different room designs to choose from.

3-hour Express Laundry

The average guests stays at a hotel for less than two days, which makes getting laundry done a complicated matter. But at Radisson Blu they have dispensed of this complication with 3-Hour Express Laundry. All shirts, blouses, socks, underwear, pants and other pieces of clothing, handed in before 8 p.m. will be returned fresh and clean that same evening.

Satellite Reception

Satellite Reception desks are individual counters in the lobby that offer guests a more personalized, efficient, informal and relaxed service when checking-in/out.

Anne Semonin Bath products

Offering a holistic and personal approach to beauty, Anne Semonin is a high-end French brand that is known for its philosophy – Every skin is unique. Anne Semonin was among the first to combine essential oils and trace elements, a standard that today is a benchmark in the industry. Customers can check into one of their hotels and be spoiled with a unique range of her products, exclusively produced only for Radisson Blu Hotels and Resorts.

CONCLUSION

Thinking about the service concept not only help managers understand their business but also challenges them to view their business in ways that can make it stand apart from other organisations. Service concept is a strong strategic tool that can make an organisation successful if implementations of those concepts are done properly. Every organisations service concept is different and focus is needed on those ideas to get the competitive advantage.

Jumeirah Beach Hotel Marketing Mix Analysis

Hospitality industry is one of the fastest growth areas in UAE economy and Dubai market also. There are a lot of hotels, which provides wide range of products in Dubai. In which, Jumeirah Beach Hotel is well-known because of its luxury and high ranking.

To understand Jumeirah Beach Hotel success, we focus on analyzing its marketing mix with four main elements such as product, price, place – distribution and promotion.

Secondary data such as internet sources, reports and primary data such as reviews of customers through survey are collected to analyze Jumeirah Beach Hotel marketing mix.

In additional, three other elements (process, people and physical evidence) of extended marketing plan are also mentioned in analysis summary to expanding our understanding about this hotel’s performances and success.

Jumeirah Beach Hotel in Dubai introduction

Jumeriah Beach Hotel, opened in 1997, is a luxury hotel and premium family destination in Dubai. This hotel is one of Jumeirah group’s projects, whose want to be a world class luxury international hotel and hospitality management company, committed to be the industry leader in all of activities through dedication to stakeholders, colleagues, customers, business partners and owners. After completion in 1997, the Jumeirah Beach Hotel became the 9th tallest building in Dubai and offer exclusive accommodations in the unique city in Dubai.

Jumeirah Beach Hotel is located seaside on Jumeirah Beach and have total of 33,800 square metres (364,000 sq ft) of beach for visitors use. Beside the hotel is the Wild Wadi Water Park, which is unlimited for guest in the hotel access to. The beachfront area where the Burj Al Arab and Jumeirah Beach Hotel are located was previously called Chicago Beach. In addition, Jumeirah Beach Hotel is not far from the international airport and only about 25 km from the downtown Dubai.

For construction style, this hotel is built as a dynamically shaped 26 storey curved design built in the shape of a breaking wave; the building stands 93 meters high and 275 meters long.As a beach resort that is completely given to the pleasures of life, Jumeirah Beach Hotels in Dubai provides to customer:

598 rooms and suites

19 private beachside villas

Over 20 restaurants and bars

Conference and Banqueting facilities

Talise

Complimentary access to Wild Wadi Water Park

The Hub

Sinbad’s Kids Club

As many its success during development process, we can review main key results from 2006 to 2009 as follows (Picard F. )

Increase the overall hotel revenue by 10% by conducting an aggressive revenue management strategy

Maintain a colleague turn over at 18 %

JD power guest satisfaction index 800 points

Increase the Dubai Holding Health and Safety audit by 28% within a year

Manage to Achieve the highest Health and Safety score since 3 years

Hotel HACCP certification

Meet and Greet all new colleague’s and host a quarterly lunch with all new promoted to a management role

And its awards received since September 2006:

TripAdvisor.com Traveler’s Choice Awards 2006 – Best Luxury Hotel – World

Dubai Quality award 2007, award recognize by the government of Dubai

Jumeirah Beach hotel, rank 70 out of 100 hotels as results of Institutional investor survey, the world best hotel survey.

Daily Telegraph Travel Awards, Jumeirah Beach Hotel ‘Favorite resort hotels’

For the third year in a row, readers of one of Germany’s leading business travel magazines, Business Travelers, chose Jumeirah Beach Hotel as the ‘Best Hotel in the Middle East’

In 2012, Jumeriah Beach Hotel in Dubai have got the award of Travelers’ Choice® 2012 Winner and been at Rank 13 of 452 hotels in Dubai (Trip advisors )

All of information shows that Jumeriah Beach Hotel in Dubai have been getting sustainable development and becomes one of the successful hospitality business in Dubai.

Marketing mix analysis

Product:

The analysis focuses on explaining how the Jumeirah Beach Hotel’s products are developed to sustain competitive advantage

Jumeirah Beach Hotel in Dubai gets successfully because of its sustainable competitive advantage although it has only launched in 1997. Main keys of its sustainable competitive advantages are identified as follows:

First, Hallmarks, Guiding principles and core standards of Jumeirah group is applied in its day to day activities. Jumeirah Beach Hotel in Dubai promotes for integrity, teamwork, recognition, innovation, continuous growth, people focus as its culture and core competencies. With all of its performances, based on primary and secondary data collected, Jumeirah Beach Hotel in Dubai gets 5 star rating with 5 criteria such as cleanliness, Facilities, Services, Location and Pricing. Thousands of reviewers have wonderful experience with this hotel because of its services and products.

Second, Making customers its first priority and striving constantly to exceed their expectations. Jumeirah Beach Hotel in Dubai provides premium family destination for customers with plenty to do for all ages. For example, it offers the standard room categories, which will sleep up to 2 adults and 2 children. Other room categories will sleep up to 3 children also so all of family members can easily stay together and enjoy their moments in this hotel. They are always available for child offers. They always bring the extra values for customers as free entry to The Wild Wadi Water Park. In addition there’s a selection of children’s pools together with a climbing wall and extensive water sport options. About the meals, the resort also take care about children needs and requirements so they offer a choice of child-friendly restaurants with children’s menus and dining offers available throughout the year. They also create very comfortable playground for children with its 1,178 square meters of total play, chill and swim areas in Sinbad’s Kids Club. There is a lot of great fun, fully supervised activities for children of all ages. Sinbad’s Kids Club meets international standards of children services and also provide very fantastic world to play for children. For babysitting services, in-room babysitting can be arranged with 24 hours’ notice. Charges will be made on an hourly rate basis plus travelling expenses.

Applying the approach of making customers its first priority in activities, Jumeirah Beach Hotel in Dubai has satisfied its customers and got very good reviews from them.

Third, Jumeirah Beach Hotel in Dubai performs its values by leading by example and role modeling a culture of excellence in everything it does. Evidence of this value is reflected by its customers. Based on primary data collected from a survey of Jumeirah Beach Hotel in Dubai, we can see many impressive comments about its services. Angela Chan commented that “The hotel emphasizes guest services and be excellent at this. All of staff is very pleasant, knowledgeable, ultra – smiley and friendly “, “Great service, fantastic facilities” as commented of Caroline Rodgers and “The restaurant is perfect. The service and staff also fantastic” as commented of Anonymous.

Fourth, it always provides consistently superior and innovative products and services

As reviews of customers, Jumeirah Beach Hotel has very good services at rate 5 star because its services are efficient, welcoming and friendly in spite of the demand masses. In this hotel, we can find consistently superior and innovative product and services such as:

Nine premium types of room, including Ocean Deluxe Room, Ocean Deluxe Balcony Room, Ocean Club Executive Room, Ocean Junior Suite, One Bedroom Ocean Suite, Two Bedroom Ocean Suite, Three Bedroom Ocean Suite, Beachcomber Suite, Presidential Suite

Diversified types of Dining and bars such as 360°, Al Khayal, Beachcombers, Carnevale, Der Keller, Dhow & Anchor , Go West, La Parrilla, La Veranda, Latitude, Latitude Creations, Marina, Ocean Blue (Beach), Palm Court, Pool Bar, Uptown Bar, Villa Beach, Waterfront,

Fantastic facilities with Spa, The Gymnasium, Water Sports, Sinbad’s Kids Club (Luxury world wide collection)

Price

The analysis focuses on explaining how prices are set to reflect the organizations objectives and market conditions

Because Jumeirah Beach hotel focuses on luxury services and want to become leader of hospitality industry as Jumeirah group’s vision, it set price quite high in comparison with other luxury hotels in Dubai. Its room rate is from 422 and up when it is ranked as the twelfth of 452 hotels in Dubai (Trip advisors)

We can compare its room rate with other luxury hotels as table below:

Hotels

Rank

Room rate $

Al Maha Desert Resort

1

1059 and up

Grosvenor House Dubai

2

305 and up

Dar Al Masyaf at MadinatJumeirah

3

571 and up

One and Only Palm Dubai

4

608 and up

Le Royal Meridien Beach Resort & Spa

5

273 and up

Raffles Dubai

7

312 and up

Jumeirah Beach Hotel

12

422 and up

(Compare price of 19 hotels in Jumeirah Beach)

With room rate of 422 and up, Jumeirah Beach Hotel in Dubai achieve both of organizational objectives (luxury hotel and excellent services) and competitive advantage by pricing.

Distribution

This analysis focuses on explaining how distribution is arranged to provide customer convenience

As we know that, Jumeirah Beach Hotel in Dubai is one of Jumeirah group’s project so it can get benefit from distribution channel of Jumeirah group.

First, this hotel joined in distribution channels of Jumeirah group with many online booking partners and sales agents such as Booking.com, Agoda, hotel club, Travel republic.co.uk, Hotel Pronto, Lastminute.com, viva stay, on hotel, vacenza.com, hotels4u.com aˆ¦ These partners help this hotel provide customer convenience in booking and taking sales off.

Second, this hotel has own distribution channels by direct sales and its sales agents as netflight.com, Hayes & Jarvis, accorhotels.com aˆ¦

Jumeirah Beach Hotel also has best price guarantee for customers who book directly with it through its website.

With combination of distribution channels of Jumeirah group and Jumeirah Beach Hotel in Dubai distribution channels, customers are provided convenience to book room and taking sales off to save their money.

Promotion

This analysis focuses on illustrating how promotional activity is integrated to achieve marketing objectives

Because of many competitors in market segmentation of luxury hotels, Jumeirah Beach Hotel performs sales off strategy to promote sales.

For examples, they always have special offers such as 4nts fr ?949 – Includes Free Half Board per person based on two people sharing an Ocean Deluxe Room on a half board basis. Inclusive of private transfers, scheduled economy seats and all applicable taxes (Luxury worldwide collection)

Jumeirah Beach Hotel announced that they have many other offers for customers and speak daily to their hotels to source better prices.

In other ways, they have proper promotion strategy with partners to reach customers such as customers can save up to 70% if they booking through online booking partner.

Analysis Summary

Marketing mix is very important for one enterprises and Jumeirah Beach Hotel is not out of this theory. Four P elements (Product, Price, Place – distribution, Promotion) this hotel have appropriated with its marketing objectives, its market segmentation and become to very important elements of its success.

In additional, three other elements of extended marketing mix such as process, people and physical evidence also support to hotel’s success.

About process, Jumeirah Beach hotel in Dubai has clear process, which is applied by teamwork and innovation theory as its statement “we work towards common goals through open communication, mutual support and win – win attitude. We respect our differences and build upon our strengths” and “we are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors (Jumeirah website)

About people, this hotel has very good staffs, which always satisfy customers and contribute to its excellent reviews. Rating of services is always at 5 stars

About physical evidence, we can easy find features for a luxury hotel as in room arrangement, scene, facilities, dining and bars and also equipment in types of room.

Rooms at the Jumeirah Beach Hotel offer panoramic views of the beach, the harbor and the park and are equipped with cable / satellite channels, a safe and a plasma / LCD TV. With the features of floor-to-ceiling windows and private balconies, rooms offer a DVD player, a private bathroom and tea and coffee making facilities. Internet access is also provided.

In conclusion, Jumeirah Beach Hotel marketing mix is evaluated as appropriated to its objectives, culture, marketing segmentation and vision. With its excellent performances, Jumeirah Beach Hotel will get higher ranking from its customers and become hospitality industry leader in Dubai as its vision and statement.

Appendices

Types of room in Jumeirah Beach Hotel

Ocean Deluxe Room: have 2 main features

breathtaking views of the Arabian Gulf

spacious seating area and walk-in shower

Ocean Deluxe Balcony Room: have 2 main features

Beautiful views with the most breathtaking views of the Arabian Gulf

Equipped with a king size bed, a spacious seating area, walk in shower and a separate bath.

Ocean Club Executive Room: have five main features:

50 square meters (538 square feet) added

Priority check in/out in the comfort of the Club Executive Lounge,

luxurious amenities,

breakfast options at Beachcombers,

Latitude or in the comfort of the guest room. Guests with children have access to the Premium Leisure Club where breakfast is served.

Ocean Junior Suite: have 2 main features

Relax in the privacy of your very own sun terrace, dine alfresco or entertain in the sitting/living area.

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room.

One Bedroom Ocean Suite: have 2 main features:

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room.

Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room.

Two Bedroom Ocean Suite: have 2 main features

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room.

Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room.

Three Bedroom Ocean Suite: have 2 main features

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room.

Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room.

Beachcomber Suite: have six main features

148 square meters (1,593 square feet) added

Two bedrooms, kitchenette, 2 sun beds.

Direct and easy access to the main pool area and the beach.

Close access to the executive pool and Wild wadi Waterpark.

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room;

Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room.

Presidential Suite: have four main features

160 square meters (1,722 square feet) added c

Special Features: Two floors with separate living, dining and sleeping areas. Large bedroom on the upper floor with bathroom and whirlpool. Lower level living room with bar counter and terrace. Sea view.

Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room.

Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room

(Luxury worldwide collection)

Joint Operation Planning Process Tourism Essay

The Joint Operation Planning Process, or JOPP, supports planning at all levels and for missions across the full range of military operations. This planning process applies to both contingency planning and CAP. The JOPP is an orderly, analytical planning process that consists of a set of logical steps to analyze a mission, develop, analyze, and compare alternative COAs, or courses of action, select the best COA, and produce a plan or order.

Step 1: Initiation. The Joint Operation Planning Process or JOPP begins when the President, SecDef, or CJCS recognizes a potential for military capability to be employed in response to a potential or actual crisis and initiates planning by deciding to develop military options. The GEF, JSCP, , and related strategic guidance statements serve as the primary guidance to begin contingency planning. Military options normally are developed in combination with other nonmilitary options so that the President can respond with all the appropriate instruments of national power. Often in CAP, the JFC and staff will perform an assessment of the initiating directive to determine time available until mission execution, the current status of intelligence products and staff estimates, and other factors relevant to the specific planning situation.

Step 2: Mission Analysis. The primary purpose of mission analysis is to understand the problem and purpose of the operation and issue appropriate guidance to drive the rest of the planning process. A primary consideration for a supported commander during mission analysis is the national strategic end state -the broadly expressed political, military, economic, social, informational, and other conditions that should exist after the conclusion of a campaign or operation. The primary inputs to mission analysis are the higher headquarters planning directive, other strategic guidance, the Joint Intelligence Preparation of the Operational Environment or JIPOE, and initial staff estimates. The primary products of mission analysis are a restated mission statement and the JFC’s initial intent statement, the Commander’s Critical Information Requirements or CCIRs, and planning guidance. The figure below describes the key inputs and resulting outputs of mission analysis.

Step 3: Course of Action (COA) Development. A COA consists of the following information: what type of military action will occur; why the action is required (purpose); who will take the action; when the action will begin; where the action will occur; and how the action will occur (method of employment of forces). A valid COA will have the characteristics outlined in the figure below. Once a valid COA is developed, the staff converts the approved COA into a CONOPS. COA determination will consist of four primary activities: COA development, analysis and wargaming, comparison, and approval.

Step 4: COA Analysis and Wargaming. The commander and staff analyze each tentative COA separately according to the commander’s guidance. COA analysis identifies advantages and disadvantages of each proposed friendly COA. Wargaming provides a means for the commander and participants to analyze a tentative COA, improve their understanding of the operational environment, and obtain insights that otherwise might not have occurred. Based upon time available, the commander should wargame each tentative COA against the most probable and the most dangerous adversary COAs.

Step 5: COA Comparison. An objective process whereby COAs are considered independently of each other and evaluated against a set of criteria that are established by the staff and commander. The goal is to identify the strengths and weaknesses of COAs so that a COA with the highest probability of success can be selected or developed. The commander and staff develop and evaluate a list of important criteria, or governing factors, consider each COA’s advantages and disadvantages, identify actions to overcome disadvantages, make final tests for feasibility and acceptability and weigh the relative merits of each.

Step 6: COA Approval. The staff determines the best COA to recommend to the commander. The staff briefs the commander on the COA comparison and the analysis and wargaming results, including a review of important supporting information. This briefing often takes the form of a commander’s estimate. This information could include such factors as, the current status of the joint force; the current JIPOE; and assumptions used in COA development. The commander selects a COA or forms an alternate COA based upon the staff recommendations. The nature of a potential contingency could make it difficult to determine a specific end state until the crisis actually occurs. In these cases, the JFC may choose to present two or more valid COAs for approval by higher authority. A single COA can then be approved when the crisis occurs and specific circumstances become clear.

Step 7: Plan or Order Development. The commander and staff, in collaboration with subordinate and supporting components and organizations, expand the approved COA into a detailed joint operation plan or OPORD by first developing an executable CONOPS, which clearly and concisely expresses what the JFC intends to accomplish and how it will be done using available resources. It describes how the actions of the joint force components and supporting organizations will be integrated, synchronized, and phased to accomplish the mission, including potential branches and sequels. Contingency planning will result in operation plan development, while CAP typically will lead directly to OPORD development.

Voice: Planning initiation begins when the President, SecDef, or CJCS recognizes a potential for military capability to be employed in response to a potential or actual crisis. The primary purpose of the next step, mission analysis, is to understand the problem and purpose of the operation and issue appropriate guidance to drive the rest of the planning process. Next, planners must develop a COA to accomplish the mission. During course of action analysis and wargaming, the commander and staff analyze each COA separately according to the commander’s guidance. COA analysis identifies advantages and disadvantages of each proposed friendly COA. Wargaming provides a means for the commander and participants to analyze the COA and improve understanding of the operational environment. During COA comparison, COAs are considered independently of each other and evaluated against a set of criteria, which are established by the staff and commander. The goal is to identify the strengths and weaknesses of COAs to select the COA with the highest probability of success. Next, the staff determines the best COA to recommend to the commander, which is normally presented in the form of a briefing for approval or further guidance. Finally, the commander and staff, in collaboration with subordinate and supporting components and organizations, expand the approved COA into a detailed joint operation plan or OPORD by first developing an executable concept of operations, or CONOPS. The CONOPS clearly and concisely expresses what the JFC intends to accomplish and how it will be done using available resources. Most often contingency planning will result in operation plan development, while CAP typically will lead directly to the development of an OPORD.

Title: Contingency Planning

A graphic is shown, which represents the four levels of planning detail: 1) Commander’s Estimate 2) Base Plan 3) CONPLAN 4) OPLAN. The following text is shown on the right of the screen in support of the narration:

Initiated by publication of the Guidance for Employment of the Force (GEF) and the Joint Strategic Capabilities Plan (JSCP)

Conducted during peacetime

Develops plans for a broad range of contingencies

Compliments and supports other Department of Defense (DOD) planning cycles

Facilitates the transition to crisis action planning (CAP)

Voice: Contingency planning usually begins with the publication of a new GEF and JSCP. It is a peacetime process that develops plans for a broad range of contingencies with apportioned resources. It’s performed in a continuous cycle that complements and supports other DOD planning cycles and facilitates the transition to crisis action planning, or CAP.

Contingency planning is accomplished through four planning levels based on JOPES policies and guidance.

Title: Contingency Planning Levels

Action: On the left side of the screen is a graphic representing the the four levels of planning detail: 1) Commander’s Estimate 2) Base Plan 3) CONPLAN 4) OPLAN. The following text is included as pop-up boxes to the matching components of the graphic:

Level 1 Planning Detail – Commander’s Estimate:

Focuses on producing a developed Course of Action (COA)

Provides the SecDef with military COAs to meet a potential contingency

Reflects the supported commander’s analysis of the various COAs potential contingency

Level 2 Planning Detail – Base Plan:

Describes the CONOPS, major forces, concepts of support, and anticipated timelines for completing the mission

Normally does not include annexes or a TPFDD

Level 3 Planning Detail – CONPLAN:

CONPLAN is an operation plan in an abbreviated format

Requires expansion and alteration to convert into OPLAN or OPORD

Includes a base plan with annexes, as required by the JFC and a supported commander’s estimate of the plan’s feasibility

Produces a TPFDD, if applicable

Level 4 Planning Detail – OPLAN:

OPLAN is a complete and detailed joint plan with a full description of the CONOPS, all annexes applicable to the plan, and a TPFDD

Identifies the specific forces, functional support, and resources required to execute the plan

Can be quickly developed into an OPORD

Voice: Contingency planning encompasses four levels of planning detail with an associated planning product for each level. Level 1 planning detail is the commander’s estimate, which focuses on producing a developed COA. These military COAs enable the SecDef to meet a potential contingency. The objective of Level 2 planning detail is a base plan which describes the CONOPS, major forces, concepts of support, and the necessary timelines to complete the envisioned mission. This level normally does not include a detailed transportation feasible flow of resources into the theater. In Level 3 planning detail, the concept plan or CONPLAN is formulated, which is an operations plan in an abbreviated format. It includes annexes as required by the JFC and the supported commander’s estimate of the plan’s overall feasibility. The CONPLAN may have an associated time-phased force and deployment data, or TPFDD, if applicable. Finally, the objective of Level 4 planning detail is a fully-developed operation plan, or OPLAN, containing a complete and detailed joint plan with a full description of the CONOPS, all annexes required for the plan, and a TPFDD. The OPLAN identifies the specific forces, functional support, and resources required to execute the plan. The OPLAN can be quickly developed into an OPORD.

Action: The following text is shown to the right of the planning level detail graphic:

An OPLAN is normally prepared when:

The contingency is critical to national security and requires detailed prior planning.

The magnitude or timing of the contingency requires detailed planning.

Detailed planning is required to support multinational planning.

The feasibility of the plan’s CONOPS cannot be determined without detailed planning.

Detailed planning is necessary to determine force deployment, employment, and sustainment requirements, determine available resources to fill identified requirements, and validate shortfalls.

Voice: Furthermore, an OPLAN is normally prepared under the following circumstances: if the contingency is critical to national security and requires detailed planning; the magnitude or timing of the contingency necessitates the planning; detailed planning is required for a multinational planning effort; the feasibility of the CONOPS demands detailed planning; or if a detailed effort is necessary to determine the levels of force deployment and sustainment.

Title: Crisis Action Planning

Action: A series of pictures representing Crisis Action Planning is presented on screen. The following text replaces the pictures when mentioned in the narration:

Contingency Planning

Planning activities that occur in non-crisis situations; relies heavily on assumptions and projections

Crisis Action Planning

Based on facts and actual planning as a crisis unfolds

Action: The series of pictures is brought back with additional images added to it and is now used as a background.

Voice: Because it’s difficult to predict where and when a crisis will occur, planners must be able to rapidly respond to problems as they arise. Unlike contingency planning, which prepares plans in anticipation of future events, crisis action planning allows planners to respond to situations based on circumstances that exist at the time of planning. Crisis action planning procedures parallel contingency planning, but are more flexible and responsive to changing events. In time-sensitive situations, the JPEC follows formally established CAP procedures to adjust and implement previously prepared contingency plans by converting them into OPORDs or to fully develop and execute OPORDs where no useful contingency plan exists.

Title: Crisis Action Planning Activities

Action: In the background is a graphic representing the activities associated with crisis action planning. When mentioned in the narration, the corresponding parts are highlighted.

The graphic shows a graphic labeled “Event,” directly under a box labeled “Situational Awareness.” Boxes continue in two rows, showing a linear sequence connected by arrows in a zigzag pattern. An arrow labeled OPREP-3 PCA points from Situational Awareness to Decision. An arrow covered by a document labeled “Warning Order” points to COA Development. An arrow labeled “Commander’s Estimate” points from COA Development to COA Selection. An arrow covered by a document labeled “Planning or Alert Order” points from COA Selection to Detailed Planning. An arrow labeled “Operations Order” points from Detailed Planning to Plan Approval. An arrow covered by a document labeled “Execute Order” points from Plan Approval to Execution.

Graphic bands at the top divide the graphic into three portions. Situational Awareness stretches across the entire screen, lasting throughout the process. Planning covers COA Development, COA Selection, Detailed Planning, Plan Approval, and Execution and the intermediary products. Two arrows across the bottom, labeled “Prepare to Deploy Order” and “Deployment Order,” extend across the same region as the Planning band. A band labeled “Execution” extends from near the end of Plan Approval through the Execution activity.

Voice: CAP activities are similar to contingency planning activities; however, CAP is based on dynamic, real-world conditions rather than assumptions. CAP procedures provide for the rapid and effective exchange of information and analysis, the timely preparation of military COAs for consideration by the President or SecDef, and the prompt transmission of their decisions to the JPEC. The exact flow of the procedures is largely determined by the time available to complete the planning and by the significance of the crisis. The following steps summarize the activities and interaction that occur during CAP.

When the President, SecDef, or CJCS decide to develop military options, the CJCS issues a planning directive to the JPEC initiating the development of COAs. Next, a WARNORD is issued that describes the situation, establishes command relationships, and identifies the mission and any planning constraints. In response to the WARNORD, the supported commander, in collaboration with subordinate and supporting commanders and the rest of the JPEC, reviews existing joint OPLANs for applicability and develops, analyzes, and compares COAs. Next, the feasibility that existing OPLANs can be modified to fit the specific situation is determined. The CJCS then reviews and evaluates the supported commander’s estimate and recommends a COA selection. On receiving the decision of the President or SecDef, the CJCS issues an Alert Order to the JPEC to announce the decision. The supported commander then develops the OPORD and supporting TPFDD using the approved COA. The supported commander then submits the completed OPORD for approval to the SecDef or President via the CJCS. Finally, in CAP, plan development continues after the President or SecDef decides to execute the OPORD or to return to the pre-crisis situation.

Title: Campaign Planning

Action: The following bullet point list and quote from Joint Publication 5-0 are shown on screen, along with a picture representing campaign planning, in support of the narration:

May begin during contingency planning and continue through CAP

Primary way combatant commanders achieve unity of effort and guide planning of joint operations

Operationalize combatant commander theater and functional strategies and integrate steady-state-activities, including current operations and security cooperation activities

Require the broadest strategic concepts of operation and sustainment for achieving multinational, national, and theater-strategic objectives

A campaign plan describes how a series of joint major operations are arranged in time, space, and purpose to achieve strategic and operational objectives. – Joint Pub 5-0

Voice: It is important to note how campaign planning relates to the two categories of joint operation planning. Joint operation planning and planning for a campaign are not separate planning types or processes. Campaign planning may begin during contingency planning and continue through CAP, thus unifying the entire process.

A campaign plan “describes how a series of joint major operations are arranged in time, space, and purpose to achieve strategic and operational objectives.” Campaign planning is a primary means by which combatant commanders arrange for strategic unity of effort and through which they guide the planning of joint operations within their theater. Campaign plans operationalize combatant commander theater and functional strategies and integrate steady-state-activities, including current operations as well as security cooperation activities. They require the broadest strategic concepts of operation and sustainment for achieving multinational, national, and theater-strategic objectives.

Title: Types of Campaigns

Action: Background image shows combatant command AOR map of the world. The following text is shown to support of the narration:

Global Campaign-Encompasses strategic objectives on multiple AORs. More than one supported GCC possible and competing requirements for transportation, ISR assets, and specialized units and equipment. The Global War on Terrorism is an example of a global campaign.

Theater Campaign-Focuses on activities of a supported combatant commander. Accomplishes strategic or operational objectives within a theater of war or theater of operations. Operations DESERT SHIELD and DESERT STORM comprised a theater campaign in the 1990-91 Persian Gulf Conflict.

Subordinate Campaign-Describes the actions of a subordinate JFC, which accomplish (or contribute to the accomplishment of) strategic or operational objectives in support of a global or theater campaign. Subordinate JFCs develop subordinate campaign plans

Voice: There are three general types of campaigns, which differ generally in scope. A global campaign is one that requires the accomplishment of strategic objectives in joint operations in multiple areas of responsibility ,or AORs. In this case, there could be more than one supported geographic combatant commander, or GCC. Planners must be aware of competing requirements for potentially scarce strategic resources, such as transportation and ISR assets, as well as specialized and unique units and equipment, such as special operations and tankers. Global campaigns will often establish the strategic and operational framework within which theater and subordinate campaigns are developed. The “Global War on Terrorism” is an example of a campaign that spans all AORs.

A theater campaign encompasses the activities of a supported combatant commander. It accomplishes strategic or operational objectives within a theater of war or theater of operations, primarily within the supported commander’s AOR. An OPLAN for a theater campaign is the operational extension of a commander’s theater strategy, and translates theater strategic concepts into unified action. Adjacent combatant commanders may conduct supporting operations, within the AOR of the supported commander or within their own AORs, under the overall direction of the supported commander. Operations DESERT SHIELD and DESERT STORM comprised a theater campaign in the 1990-91 Persian Gulf Conflict.

A subordinate campaign describes the actions of a subordinate JFC, which accomplish, or contribute to the accomplishment of, strategic or operational objectives in support of a global or theater campaign. Subordinate JFCs develop subordinate campaign plans, if their assigned missions require military operations of substantial size, complexity, and duration and cannot be accomplished within the framework of a single major joint operation. Subordinate campaign plans should be consistent with the strategic and operational guidance and direction developed by the supported JFC.

Title: Campaign Plan Design

Action: A collage of images representing Campaign Planning are shown on screen. The following text is shown in support of the narration:

Mostly art, not science-no best way to develop campaign plans

Requires thinking creatively to make best use of resources to achieve objectives

Involves Operational Art-the employment of military forces to attain strategic and/or operational objectives through the design, organization, integration, and conduct of strategies, campaigns, major operations, and battles

Voice: Campaign planning is relatively unstructured compared to contingency and crisis action planning. Campaign planning is mostly an art, not a science; there is no set recipe or best way to develop a campaign plan. It requires a thorough knowledge of enemy and friendly capabilities, forces, and tactics, as well as “out-of-the-box” thinking and creativity in order to make the best use of resources to achieve the desired objectives.

Because campaign planning is mostly art, it is inextricably linked with operational art, most notably in the design of the operational concept for the campaign. Operational art refers to the employment of military forces to attain strategic and/or operational objectives through the design, organization, integration, and conduct of strategies, campaigns, major operations, and battles. This is primarily an intellectual exercise based on experience and judgment.

Action: A diagram is show to represent the three key elements of operational design in the following narration. The diagram shows: “understand the strategic guidance,” bracketing the first and second levels of the diagram, which are “national strategic objective”s with “conditions (effects)” branched underneath; next level is “identify critical factors” which brackets level three in the diagram, “centers of gravity”; finally, “develop an operational” concept is the last section bracketing “actions” under the “centers of gravity” boxes.

Voice: There are three key elements of operational design. First, planners must understand the strategic guidance from the civilian leadership. This involves determining what the desired end state is and what has to be accomplished militarily to get there. Once planners understand what military conditions must exist to achieve strategic objectives, they must determine how to effect those conditions. The key to this is identifying the adversary’s critical factors-their strengths and points of vulnerability, called Centers of Gravity (COGs). Finally, the planner must develop an operational concept, which describes the sequence of actions and the application of forces and capabilities necessary to neutralize or destroy the enemy’s COGs.

Title: Joint Air Estimate

Action: On the right of the screen, operational airpower images are shown. The following text and footer are shown on the left of the screen in support of the narration:

Culminates with the production of the Joint Air and Space Operations Plan (JAOP)

May be employed to support deliberate and crisis action planning

The Joint Air and Space Operations Plan (JAOP) guides the employment of air and space capabilities and forces from joint force components to accomplish the missions assigned by the Joint Force Commander (JFC)

Voice: We’ve discussed joint operation planning in a very general sense, but how does the Joint Force Air Component Commander (JFACC) fulfill his specific responsibility to develop the air and space portion of the Joint Force Commander’s (JFC’s) campaign plan?

The Joint Air Estimate Process is a six-phase process that culminates with the production of the Joint Air and Space Operations Plan (JAOP). The JAOP is the JFACC’s plan for integrating and coordinating joint air and space operations. It guides the employment of air and space capabilities and forces from joint force components to accomplish the missions assigned by the JFC. A Joint Air Estimate Process may be employed during contingency planning to produce JAOPs that support Operation Plans (OPLANs) or Concept Plans (CONPLANs). It may also be used during crisis action planning in concert with other theater operation planning.

Title: Joint Air Estimate Process

Action: The following text is shown in support of the narration:

Mission Analysis

Joint Intelligence Preparation of the Operational Environment (JIPOE) is initiated; JFC’s mission and guidance analyzed

Situation and Course of Action Development

JIPOE refined; Friendly and adversary COGs are analyzed to assist in COA preparation

Course of Action Analysis

Advantages and disadvantages of each COA are identified

Course of Action Comparison

COAs are compared to predetermined criteria to identify best employment options

Course of Action Selection

Staff briefs recommended COA to JFACC

Joint Air & Space Operations Plan (JAOP) Development

Selected COA developed into JAOP

Action: A link to Joint Publication 3-30 is provided at the bottom of the page. Each of the bold text above are linked to the following pop-up text:

Mission Analysis:

Mission analysis is critical to ensure thorough understanding of the task and subsequent planning. It results in the Joint Force Air Component Commander’s (JFACC’s) mission statement that includes the “who, what, when, where and why” for the joint air operation. Anticipation, prior preparation, and a trained staff are critical to a timely mission analysis. Staff estimates generated during mission analysis are continually revisited and updated during the course of planning and execution.

Situation and Course of Action (COA) Development

The first two tasks of situation and course of action (COA) development are expanding and refining the initial JIPOE completed in Phase I and COG analysis. Expanded JIPOE is essential to developing and analyzing both enemy and friendly COGs. This is especially critical for air and space planning given the perspective and scope of air and space operations. The third task is the development of friendly COAs. Air and space planners develop alternative COAs by varying the ends, ways, means, and risks. The operational objectives normally fill the what guidance for COA development; the supporting tactical objectives, effects, and tasks help define the how for planners. Once planners define the objectives and supporting effects, they further refine potential air and space COAs based on the priority, sequence, phasing, weight of effort, matched resources, and assessment criteria. The result of COA development is a minimum of two valid COAs or a single valid COA with significant branches or sequels. The final step is a risk analysis of the COA in terms of both operations and combat support

Course of Action (COA) Analysis

COA analysis involves wargaming each COA against the adversary’s most likely and most dangerous COAs. Wargaming is a recorded “what if” session of actions and reactions designed to visualize the flow of the battle and evaluate each friendly COA. Wargaming is a valuable step in the estimate process because it stimulates ideas and provides insights that might not otherwise be discovered.

Course of Action (COA) Comparison

Comparing the COAs against predetermined criteria provides an analytical method to identify the best employment options for air forces/capabilities. This begins with the JFACC staff comparing the proposed COAs and identifying the strengths, weaknesses, advantages and disadvantages of each. This is often followed by rating each COA based upon the established criteria.

Course of Action (COA) Selection

COA selection begins when the staff presents their recommended COA (usually in the form of a briefing) to the JFACC. This briefing includes a summary of the estimate process that led to the recommended COA. Based on the amount of JFACC involvement throughout the planning process and the degree of parallel planning the commander accomplishes, COA selection will vary from choosing among alternatives to direct approval of the staff-recommended COA.

Joint Air Operations Plan (JAOP) Development

The JAOP details how the joint air effort will support the JFC’s overall Operation Plan (OPLAN). The JAOP accomplishes the following: integrates the efforts of joint air and space capabilities and forces; identifies objectives and tasks; identifies measures or indicators of success; accounts for current and potential adversary COAs; synchronizes the phasing of air and space operations with the JFC’s plan; indicates what air and space capabilities and forces are required to achieve the objectives.

Voice: While the phases of the Joint Air Estimate process are presented in sequential order, work on them can be either concurrent or sequential. The phases are integrated and the products of each phase are checked and verified for coherence.

The Process begins with Mission Analysis. This first phase incorporates: an initial Joint Intelligence Preparation of the Operational Environment (JIPOE); an analysis of the higher headquarters mission; and the guidance provided by the JFC with a focus upon determining the specified, implied, and essential tasks in order to develop a concise mission statement. During the second phase, Situation and COA Development, the JIPOE is refined and the identification and refinement of friendly and enemy Centers of Gravity (COGs) is accomplished. Potential friendly COAs are developed and risk analysis of the COAs is performed. The advantages and disadvantages of each COA are identified in the third phase, COA Analysis. The fourth phase, COA Comparison, involves the comparison of the COAs against predetermined criteria, providing an analytical method to identify the best employment options. During the fifth phase, COA Selection, the staff presents the recommended COA usually in the f

Japan’s culture, geography and history

Japan is an island-nation found off the coast of Northeast Asia, between the North Pacific and the Sea of Japan. After WWII, the country lay in ruin. Two million Japanese died in the war, a third of which were civilians, and more than 13 million Japanese were homeless (“Japan”). Today, Japan is a new and prosperous nation, and leading in trading. High-speed trains speed between Japan’s cities, connected by bridge and tunnel systems. Their transition back to being an economic superpower is remarkable, but not uncharacteristic, given their strong belief in hard work, the value of working together, and vigorous education standards (“Japan”). Since WWII, Japan has turned into one of the most highly urbanized and industrialized countries in the world. The country’s price for success, unfortunately, has been overcrowding issues. Close to two-thirds of the 126 million Japanese live in urban cities, making it understandable why Japan is one of the most densely population nations. (“Japan”).

From north to south, Japan consists of four main islands: Hokkaido, Honshu, Shikoku, and Kyushu. There are also thousands of smaller islands stretched around them. The islands are generally covered in mountains, ranging anywhere from 8,000 to 12,000 feet above sea level (“Japan”). Japan also sits along the volcanic and earthquake-prone belt know as the “The Ring of Fire”. Minor tremors are common in the region, with most of the ‘quakes causing little to no damage at all. The Japanese islands were formed from earthquakes like these, only much stronger, creating mountain chains that eventually grew out of the water and formed into the islands (“Japan”). About four-fifths of Japan’s surface is covered in either hilly or mountainous terrain, leaving very little room for the population and agriculture. Most of the Japanese have no choice but to live in lowland plains around the coast where the land is relatively flat. The largest of these plains is in the region near Japan’s capital city, Tokyo, where 12 million people live in one of the most heavily concentrated areas in the world.

Over the course of centuries, the Japanese have developed into a very distinctive people. The Ainu are different from the Japanese because they’re the descendants of the islands earliest ancestors. Most of the Ainu now live on Hokkaido, separate from the majority of the population. The Japanese are primarily descendants from various parts of Asia, who migrated there from much earlier times (“Japan”). There’s only one official language spoken in Japan, Japanese, though English is taught as the foreign language everyone must learn in school. For this reason, many of the Japanese can understand English to some extent (“Japan”). Much unlike the rest of the world, the Japanese do not make class distinctions based on their income. Above all else, the Japanese are most concerned about status and rank among their peers. Factors such as age, length of service in the government or a company, and leadership in a group are the most highly regarded. The Japanese show their respect in the form of a bow; the higher a person’s status, the deeper and longer the bow they receive. In the family, older members get the deepest bows, first dip in the tub, and best seat at the kitchen table (“Japan”).

Japan has two principle religions; Shinto and Buddhism. Most of the Japanese adhere to both faiths. Shinto, which means “the way of the gods”, is a native religion to Japanese culture. Followers of Shinto worship the forces of nature, much like the gods of ancient Greece, who often personify the forces of nature themselves (“Japan”). Shinto originally came from the influences of Buddhism, which was introduced from China. Japanese culture is also largely focused on group cooperation. Other than family, the most important group to the Japanese is their company. In Japanese culture, the virtue most valued is harmony, as harmony is the key to success in any group (“Japan”). When groups make decisions, its important that all the members can agree to the same terms. A simple majority is not enough, as that leaves too many people feeling like they “lost” – The Japanese system of making decisions relies on long collaboration in which every view is expressed. The Japanese like to avoid confrontation by using language that’s indirect and carefully worded (“Japan”). Eventually, when there’s a meeting of minds, decisions are nearly always completely unanimous.

Japanese culture has long emphasized a heavy focus on education. The Japanese people attribute their development and economic success to a level of educational excellence. Japan often compares its achievements to the rest of the world, and only feels satisfied when it ranks right near the top. Japanese schools are under constant pressure to raise their educational standards, striving for excellence in all areas (“Japan”). All children must attend a six-year elementary and three-year junior high education from age 6 to 15. About 94 percent go on to attend high school, and 40 percent of high school graduates continue their education (“Japan”). In Japan, the school day is longer, the school week is five and a half days, and summer vacation is a little more than a month long. Discipline in schools is strict, with homework assigned starting from first grade on. Every student is also expected to study a foreign language, typically English, in junior high. About half of all students seek some kind of outside tutoring or after-school instruction. One result of this vigorous pursuit is almost 100 percent literacy, a rare achievement (“Japan”).

In no other society is a successful future more dependent on an individuals academic achievement. Japanese schools are among the most competitive in the world, with the best companies only recruiting graduates of top-ranking universities. Those who attend lower-ranking programs will often settle for lesser jobs and benefits, but still enjoy a high level of job security as everyone else (“Japan”). As a result, nearly every student who has high ambitions for success will seek to enter a university. Admittance to national universities is merit based, rather than by social status or an individuals ability to pay tuition. This mindset allows universities to focus on bringing in the best minds, no matter what walk of life they come from (“Japan”). Students who wish to continue their education after junior high must pass vigorous entrance exams for both senior high school and universities. “Examination season” is during February and March each year. The pressure to pass these exams is phenomenal, often referred to as “examination hell” (“Japan”). Student’s who fail examinations will often enroll is a special “cram” school and try again the following year.

Under the constitution drafted in 1947, Japan is a constitutional monarchy. The emperor is head of the state, symbolic of the unity of the Japanese people. The legislative body is the Diet, which is made of a House of Representatives (the lower house) and the House of Councilors (the upper house). Councilors are elected to six-year terms, with half the seats up for election every three years. Representatives are elected to four-year terms (“Japan”). The Diet selects among itself the prime minister, head of the government, and a cabinet. The House can remove the prime minister at any time with a vote of “no confidence”. The judicial system is led by the Supreme Court, whose members are appointed by the cabinet. The Supreme Court rules on the constitutionality of laws and government actions (“Japan”).

Japan has the world’s third-largest economy, having achieved remarkable growth since the destruction following WWII. The Japanese economy grew

Japan has comparatively little farmland compared to the United States. Only 12 percent of the land is cultivated for farming, yet Japan produces about three-fourths the annual food requirement for its people (“Japan”, HSW). Japan’s fishing industry is also expansive, taking home among the largest catches annually.

The war against the United States and its allies in WWII remains one of the greatest disasters in Japan’s history. It cost 2 million Japanese lives, including the hundreds of thousands who were killed in the atomic bombings of Hiroshima and Nagasaki (“Japan”). As a result of the war, Japan was stripped of its military peacekeeping ability and its forces were disbanded.

Is Volunteer Tourism Defeating The Point Tourism Essay

Volunteer tourism is described as the “modern phenomenon of travelling overseas as a volunteer” (Guttentag 2009: 538), which is exactly what I did in March of 2010. Eleven senior students from my secondary school were chosen to partake in a humanitarian mission trip to the Dominican Republic. We, along with our school chaplain and two teachers, worked with a local organization called “Asociacion para el Desarrollo de San Jose de Ocoa, Inc.” (ADESJO), and they sent us on a two hour trip up a bumpy and steep mountain to the village of El Cercado. For two weeks we worked on building ten latrines in the village while getting to know the villagers and making friendships and memories that we would carry with us for the rest of our lives. There is no doubt that as a volunteer tourist I took away a great deal from this trip, but I have begun to wonder what impact volunteer tourism has on host communities and the world at large. After researching the topic of “volunteer tourism” I have come to discover that most of the benefits of volunteer tourism are felt by the volunteers themselves and not the host communities and their members. In the area of “Global Development Studies” this reflects the influence that the Global North has upon the Global South. Even though volunteer tourism is veiled by altruistic intentions, any positive effects could potentially lead to extremely negative effects in the global spectrum. Unsatisfactory work is being done by unskilled volunteers, cross-cultural misunderstanding and cultural stereotypes are being increased and reinforced, and neo-colonialism and capitalism are being supported. This paper will argue that volunteer tourism is more beneficial for the volunteers themselves, while in reality it has negative effects on the locals in host communities.

While there are potentially macro scaled negative effects of volunteer tourism, it is important to analyse the initial micro negative effects that lead to these larger negative effects. The first and most important of these micro effects is that unsatisfactory work is being done by unskilled volunteers, while the needs of locals are put aside to focus on the experiences of the volunteers. In recent years volunteer tourism has become very popular, especially among post-secondary students (Bailey and Russel 2010 :353), automatically one is left to question the level of experience these students have in the areas such as infrastructure, education, or environmental conservation. Daniel A. Guttentag (2009) points out that there is a hindrance in “work progress and the completion of unsatisfactory work, caused by volunteers’ lack of skills;” (537) and there is even a “decrease in employment opportunities” (ibid.). It is evident that a great number of volunteer tourists lack certain skills which is undoubtedly due to the fact that they “..do not have enough knowledge, reflection capacity, appropriate skills or qualifications, volunteering and international experience, time to get involved with the locals or altruistic intentions” (Palacios 2010: 2). Despite these facts the volunteers experiences are still focused upon.

Organizations that plan volunteer tourist trips focus on making the experience of the volunteer tourists trip as enjoyable and safe as possible and work around the needs and desires of the volunteers (Guttentag 2009: 539). Even though some would argue that organization choose volunteers carefully and train them beforehand (Tomazos and Butler 2009:13), this cannot be generalized to all organizations. When the needs and desires of the locals are being ignored in order to service volunteers this negatively affects the lives of the locals in the host communities for they are the people that must endure the potentially poor work done by the volunteers. Volunteer tourists are described as “‘experiential’ or ‘experimental’” (Bailey and Russell 2010: 3), and those two words automatically imply the word “different”. Volunteer tourists want to experience a different culture in order to grow and re-evaluate who they themselves are as a person (ibid.). Once again the volunteer is experiencing a benefit, but one is left to question what preconceived notion the volunteer has of the culture he or she is entering in to.

Another issue that arises with volunteer tourism is that volunteer tourists that arrive in host communities in the Global South with stereotypical ideas increase and reinforce cultural stereotypes and cross-cultural misunderstanding (Raymond and Hall 2008:1). The preconceived notions of the volunteer tourists risk being stereotypical ideas of an impoverished and hungry family living in a shack, which creates a separation between themselves and the locals they come in contact with. If that separation is never bridged, or if the volunteer never gains a true knowledge of the culture because they are too focused on helping the stereotypical “other”, it creates and enforces cultural stereotype, especially because volunteer tourists may assume “that host communities accept their poverty” (Raymond and Hall 2008: 2). If there is a lack of communication between the volunteers and the members of the host community then the volunteer gains little to no true experience with the culture they are experiencing, which can actually “negatively impact the host culture” (Guttentag 2009: 547). This problem is partly due to how the cultures are being portrayed by organizations.

Reflecting true Eurocentric ideals (the notion that the “correct” way of living is the Western way and all other ways are exotic and irregular), organizations tend to portray volunteer tourist destinations in a way that will attract the volunteer tourists to participate in these excursions. A “gap year” is defined by the Oxford English Dictionary as “a period of time (usually an academic year) taken by a student as a break from formal education, typically between leaving school and starting a university or college course, and often spent travelling or working” (2010). There are organizations that specifically service these gap year students, but they are criticized for:

[imposing] a simplistic view of ‘the other’ so that ‘difference’ can be sold and consumed. This occurs through the use of sweeping generalisations of destination communities in promotional materials and continues throughout the VTP [Volunteer Tourist Programs] due to lack of critical engagement with the experience. (Raymond and Hall 2008: 3)

This “simplistic” view is meant to enhance the difference between the volunteer tourists and the locals of the host community in order to enhance the volunteer’s experience, but this is detrimental because it only reinforces Third World stereotypes and has “the potential for romanticisation of the ‘other’ stereotype” (Matthews qtd. In Ooi and Lang 2010:3). Once again, the volunteers are benefiting from their experience as volunteer tourists, but it comes at the cost of the people of the Global South who must endure further victimization and stereotypes that create the idea that they must be saved by the Global North because “the inequalities between the developed and developing worlds [are highlighted]” (Simpson qtd. In Ooi and Land 2010:3). These inequalities reflect global capitalism and neo-colonialism.

Poor work quality and issues of cross-cultural misunderstanding and the reinforcement of stereotypes all in the name of “the volunteer tourist experience” leads to macro-scaled problems of neo-colonialism and the support of capitalism. The Oxford English Dictionary defines neo-colonialism as “the use of economic, political, cultural, or other pressures to control or influence another country; especially the retention of such influence over a developing country by a former colonial power” (2010), and, broadly defined, capitalism is “a system having accumulation at its core” (Lippit 2007:179). Volunteer tourism is a new way of exploiting the Global South for the gain of the Global North because, as previously mentioned, the needs of the volunteers are focused on despite the fact that poor quality work is being done and it reinforces the notion of “the other” in order for the volunteer tourists to gain personal experience. Volunteer tourist trips support the notion of “the other” and “‘reinforce power inequalities’ and thus represent ‘a form of neo-colonialism or imperialism’ with respect to developing nations” (Raymond and Hall qtd. In Ooi and Laing 2010:3). These power inequalities reflect capitalism because it puts the Global South at the bottom of global hierarchy, where they are used in order for those in higher positions – the Global North – to accumulate money and in this case, to accumulate global experience.

This global experience is being gained at the cost of creating a gap between the North and the South in terms of advancement in technology and power, further supporting capitalism. This is reflected in what Guttentag (2009) has termed as “the demonstration effect,” a term that signifies how a “host culture is impacted when tourists draw attention to their lifestyles and items of wealth” (11) which leads to the possibility of locals trying to “imitate the tourists’ consumption patterns, and discontent can emerge when these items of wealth are beyond the reach of a host community” (ibid.). When attention is drawn to what the volunteer tourists from the Global North have and what the locals of the Global South do not have, it also draws attention the amount of power and wealth that their home countries possess on a global scale. Even now, organizations are aiming to “attract the privileged volunteer tourists” (Lyons and Wearing 2008: 187), which only increases the gap between the developed and the underdeveloped, the rich and the poor, capitalism and equality.

This inequality between these two worlds has a long history of colonialism, and although that ended – after centuries of suffering and exploitation – volunteer tourism is arguably a new form of colonialism. Volunteer tourism “could possibly degenerate into a ‘voyeuristic’ exploitation of the ‘cultural other’ that masquerades as academic sanctioned ‘servant leadership’” (Butin qtd. In Sin 2009: 484). The Global North displays altruistic intentions of helping the people of the Global South, while in reality they are exploiting them for their own personal gain which is to train youth to become more socially aware and active, but this only leads to further dependence of the South on the North to repair their problems and ease their hardships. The North remains at the top of the global hierarchy:

The basis conclusions of many authors that have contributed to this critical theory of development is that the Western intention of helping underlying the development aid goal as humanitarian as much a colonialist. However , it tends to reproduce the same global patterns of inequality and poverty. Leaving intact – if not reinforcing – the dominant position of the North. (Escobar et al. qtd. In Palacios 2010: 4)

Neo-colonialism, the new form of colonialism, defeats the purposes of all of the fighting that occurred in to end colonialism, while once again the Global South faces the negative consequences of being exploited by the Global North through volunteer tourism.

Despite the macro- scaled negative effects that volunteer tourism has the potential of causing, many defend its benefits. Volunteer tourism can “enhance civic-related knowledge, skills, attitudes, and behaviours, improve interpersonal skills and emotional regulation, and contribute to better academic performance and meaning in life” (Billig et al. qtd. In Bailey and Russell 2010: 3). Also argued is that:

…the volunteer tourism experience is a direct interactive experience that causes value change and changed consciousness in the individual which will subsequently influence their lifestyle, while providing forms of community development that are required by local communities. (Wearing 2001: 2)

Unfortunately, it is evident here that the focus is primarily upon what the volunteer tourists gain from the experience, not the locals of the host communities. These benefits are indeed positive, but mostly for the volunteers and the country that they come from. It is arguable that when the volunteer tourists gain more awareness about these social issues and gain more of a feeling or a desire to make a difference then this will lead to them making a difference in the Global South. However, this is not completely positive because it aids in making the Global South dependent on the Global North. This also reinforces the stereotype of an impoverished and disease-stricken Global South that is doomed unless they are saved by the hero that the Global North has been portrayed as. There is still the argument that “volunteer tourism appears able to offer [an] alternative direction where profit objects are secondary to more altruistic desire to travel in order to assist communities” (Wearing 2001: 12) , but this can be an example of the desire for profit being hidden under a veil of altruism – there truly is no way knowing whether or not the intentions of volunteer tourists are purely altruistic or driven by egoistic ambitions.

Despite the many negative issues that volunteer tourism brings into light, there are attempts to minimise them. Firstly, problems concerning poor work quality done by inexperienced volunteers are being addressed by organizations that offer training to their volunteers that must go through a difficult selection program to begin with (Tomazos and Butler 2009:13). Organizations are also attempting to involve locals in the host communities as much as possible in the work that volunteer tourists are doing, which creates more employment and helps the locals continue with the projects after the volunteers leave (ibid.). Secondly, in an attempt to reduce cross-cultural misunderstanding and the reinforcement of stereotypes, more and more organizations “encourage their volunteers to be culturally sensitive and learn from their experience creating understanding and tolerance for other people and cultures” (ibid.). Finally, there is a strong desire and attempts to make volunteer tourism beneficial in a way that it teaches others to travel responsibly, especially in regards to the environment, through what has been termed as “justice tourism” and “solidarity tours” (Lyons and Wearing 2008: 187) . These forms of tourism aim to “move tourists to engage with the lived reality of the locals and to establish interactions based on equity and respect” (ibid.). Evidently, there is an attempt to foster more positive effects of volunteer tourism in order to better serve both the volunteers and the locals.

To conclude, volunteer tourism is portrayed as being driven by altruistic intentions, however it is evident that the volunteer tourists themselves experience more benefits than do the locals of the host communities. This issue must be addressed because it emphasizes the long standing notion that the North is the only hope of the South in order to be saved from poverty, disease, environmental crises, and even debt, which is actually the exact opposite of what so many theories in this course have implied. The negative consequences of volunteer tourism questions the intentions of volunteers and the organizations that send them, and also questions the intentions of transnational corporations and governments that have come to form global capitalism. Is the intention specifically to always keep the Global South at the bottom of the global hierarchy in order to reap the benefits of the cheap resources that continue to flow from those areas in order to service the lives of the wealthy North? This question can be argued to no end, but there is no answer as straight forward as the fact that even in volunteer tourism the needs of the Global North are put ahead of those in the Global South, while the Global South continues to suffer on too many levels.

Issues Involved In Attracting Visitors To Museums Tourism Essay

In addition to its collection, preservation and educational role museums must also attract the largest possible audience to survive. Discuss this statement with reference to Heritage Tourism and a major London museum.

Heritage tourism is a sector inside the tourism industry that has strong historical importance. It covers an area or object that can symbolize a culture, nature or just a specific environment that is important to remember and preserve throughout history. Widely mentioned in the 1990s the importance of heritage tourism grew becoming one of the most important sectors in the tourism industry, Palmer (1999)

Heritage tourism is a very broad and multifaceted. It attempts to preserve the past for the benefit and interest of future generations. It can be represented through many forms such as literature, culture and traditions, architecture, landscapes and a variety of other objects. Heritage tourism is quite a new concept in tourism and it is complex because it differs from person to person depending on their beliefs, culture, traditions and/or nationality.

It is easy to understand that heritage tourism is related to museums. Museums have a strong link with heritage tourism. Museums are meant to preserve all kinds of things that are relevant to history and make them available throughout the years. The main purpose of a museum is to sell history through an exhibition, preservation and storage of symbolic objects. Museums attempt to explain the importance of these objects and make it a enjoyable experience to its visitors. Most of the facts and events that we know about our history are because of the role that museums have in preserving history as well as explaining it Marstine (2006). Museums can be owned by the public and private sector and this can influence they way they operate and interact with the public and what they exhibit. Museums focus on many specific areas of history and, as they are business and they are managed in order to make profit, many exhibitions are prioritized according to the visitor’s interests, Garrod, (2008.)

Museums focus primarily on visitors who are interested and are receptive to changes on their views and opinions about the world Langer (1993) Visitors of museums should understand the topic that the museum is trying to cover by questioning and reasoning. There can be two types of museum visitors defined by Langer (1993) and Moscardo (1996): the mindful and the mindless.

A mindful visitor accepts information through various interpretations and is able to contextualize them. Being a mindful visitor means that one is able to accept that there is no single correct way to interpret a single historical situation.

A mindless visitor finds other interpretations besides the one he or she possesses irrelevant as these visitors are not receptive as the mindful ones. They are not receptive to other interpretations or viewpoints because they are unable to question the information they already possess. Usually they are subject to believe and follow a single definition and/or stereotype. They are usually not interest, do not really know about the exhibition and do not care much about it.

A good museum has to be entertaining for both types of visitors. A museum has to consider different morals, cultures, ideologies, traditions and political views from its visitors in order to offer them a good experience and make their visit interesting and worth their time and money spent.

The Natural History Museum

The Natural History Museum is located in London, England on Exhibition Road, in South Kensington, together with the science museum and the Victoria and Albert Museum. The museum is sponsored by the Department for Culture, Media and Sport and has charitable purposes. It has been called The Natural History Museum since 1992 due to the Museums and Galleries Act.

The museum has five specific collections related to botany, entomology, mineralogy, palaeontology and zoology. These five collections have around 70 million objects in total. The Natural History Museum is famous worldwide for its dinosaur exhibition that includes a large diplodocus dinosaur skeleton.

The Natural History Museum is referred to in many research projects, focusing on areas such taxonomy, identification and preservation. Some of the items are as important scientifically as they are historically since Charles Darwin has worked with them directly.

The museum has a large library that holds many scientific research books, articles, hand written documents and art collections. However this library is only accessible by appointment.

Geological Museum

The Natural History Museum joined the Geological Museum in 1986 from the British Geological Survey. The museum is internationally known for its James Gardiner exhibitions of the active volcano and earthquake devices. The museum has also hosted the first electronically generated exhibition called “Treasures of the Earth”. The galleries in the museum were redeveloped in 1996 and renamed “The Earth Galleries”. The galleries in the Waterhouse building were also renamed as “The Life Galleries”

The Geological Museum shows examples from the 19th century of display techniques used in the Waterhouse building. Neal Potter designed the central atrium, where visitors are transported to this area through an escalator made out of plates that symbolize earth. The walls were made out of recycled materials with representations of the major stars and planets. The background has six imagines that demonstrate how older generations viewed earth.

Darwin Centre

Named after Charles Darwin, the Darwin Centre holds a collection of preserved animals, a work place for scientific researchers and recent educational visitor experiences. It was built in two phases and it is one of the most important ventures in the Natural History Museum.

Phase one hosted the zoological items, mainly preserved in alcohol. Phase two holds the botanical exhibits. Phased two opened in 2009 and it is in a shape of a giant cocoon.

The Darwin Centre became famous for ‘Archie’ an eight meter long giant squid that hangs in the middle of the centre.

The Attenborough Studio

Named after Sir David Attenborough, a prestigious broadcaster and presenter, the Attenborough Studio holds the most important footages on natural History. In collaboration with the British Broadcast Corporation (BBC) the Attenborough Studio has as its main goal to share science education and preservation efforts through multimedia material, becoming a vital part of Darwin Centre.

The West side of the building also keeps a wildlife garden, where various types of plants are on display and a possibly new type of insect species similar to the ant was discovered in 2007.

The Museum also holds four different galleries that are differentiated by colour and contain different things, they are as follows:

Red Zone: Earth Lab, Earth’s Treasury,Lasting Impressions, Restless Surface, Earth Today and Tomorrow, From the Beginning, The Power Within, Visions of Earth.

Green zone: Birds, Creepy Crawlies, Ecology, Fossil Marine Reptiles, Giant Sequoia and Central Hall, Minerals, The Vault, Our Place in Evolution, Plant Power, Primates, Investigate.

Blue zone: Dinosaurs, Fishes, Amphibians and Reptiles, Human Biology, Marine Invertebrates, Mammals (Blue Whale), Nature Live.

Orange zone: Wildlife Garden, Darwin Centre.

The Natural History Museum has become incredibly popular with its visitors over the years, because of its range of diverse things to see. It is not only popular for educational school trips but all kinds of people can come and find something they will be interested in.

Politics

The issue of politics in Museums can show in a clear way the attitude a certain nation may feel toward an issue in history, or how people have different ideas about what happened. For example, visiting a museum that has exhibits and galleries regarding past conflicts, these museums will portray their countries military objectives and assets as positive, this aides in the nation’s patriotism and makes nationals of the country proud when they visit. The recreation for some galleries and exhibits in the Natural History Museum rely mainly on the accuracy of the way that certain things are shown, as not many exhibits depict conflict in the past but are more focused on science, astrology and the earth as well as its living plants and animals. Dallen and Boyd (2003) say that ‘One persons landmark may be an object of hostility to another’ Individuals may disagree the way that certain things are explained in the Museum, however the museum has had input from many reliable scientists and professors over the years whose opinion on some exhibits and galleries cannot be argued.

It is important to listen and understand the views that all individuals have regarding how things were in the past. For example issues that revolve around how the Earth came to be formed, some organizations disagree with the well known theory of the Big-Bang. Although not all organizations agree with each other, these are the kind of politics that are relevant to The Natural History Museum.

Authenticity

Authenticity is very important for museum visitors. According to Halewood and Hannom (2001) museums are appreciated by their visitors due to some of their characteristics, such as:

Originality;

Workmanship;

Cultural and historical accuracy;

Aesthetics

Functions and use.

In order to grant authenticity and organization academic expertise is essential for the success of any museum Shenhav-Keller (1993). The study of authenticity is a critical success factor for museum visitor management. The feeling of being in front of something that has been preserved since its creation is what most museums expect to offer to their visitors Marstine (2006). Visitors expect to see the objects on the museum as they were originally, this provides authenticity and should be prioritized in order to get full satisfaction from the museum visitors. Sometimes authenticity cannot be achieved because objects might not be in their original state and museums should try to restore them or create similar pieces to the originals (replicas).

The Natural History Museum contains a number of authentic objects both old and new in its galleries and exhibits. For example the River Thames Whale that managed to get stuck in the River Thames in 2006, this whales bones have been arranged together and are now temporarily on display. The Darwin Centre also holds tens of millions of specimens that were once alive, most famously is the giant squid named ‘Archie’ that hangs in the middle of the centre. The Museum also contains many authentic ancient fossils that have been found over the years, they are on display in the Green Zone area, as well as a completely authentic wildlife garden in the Orange Zone.

A lot of the things to be seen in the Natural History Museum have also been manufactured or been made from originals so they are not entirely authentic. However the fact that they are replicated gives the visitor an idea of what an authentic original would have been like.

Visitor Management

The Natural History Museum received over 832,000 visitors during the year of 1958, and in 2009 visitor arrivals reached four million. Of course the museum was not so advanced in 1958 and has expanded dramatically since then, but the opening of such areas of the museum as the Darwin Centre and the Geological Museum have increased the amount of visitors over the years. The museum did not allow free entry until 2001, during the year 2000 visitor arrivals were only 1.7million but rose 42% during the month October, 2009, thanks to the help of the new and exciting Darwin Centre, this was the Museums busiest ever month. The following months even more visitors came to visit the National History Museum, this unusually high attendance of visitors was known within the museum as the ‘Darwin effect’.

Hall & McArthur (1996) stated that visitor management is the “Management of visitors in a manner which maximises the quality of the visitor experience whilst assisting the achievement of an area’s overall objectives

The Natural History Museum has a dedicated Visitor Services team that makes sure that the needs of all visitors are adequately met during their visit. It is possible to call the customer services team before you arrive at the museum to find out when a good time to visit might be. For example elderly or disabled individuals may wish to visit the Museum when it is not so busy. The fact that the staff at the Museum can provide information on a good time for the individual calling to visit maximises their experience. The Museum also contains a cafe and other areas where visitors can refresh themselves with a drink or something to eat, as well as numerous bathroom facilities should they need to use them. Most exhibits and galleries are interactive and allow the visitor to get involved with what they are learning making it a more enjoyable experience. Should the visitor speak another language other than English there are also translations in other languages for many of the Museums descriptions and galleries.

It is essential for Museum directors to take into account not only the comfort of the visitors who are being welcomed to the museum, but of course the valuable artefacts that are inside the museum as well as the condition of the museum itself. It is important that these museum directors manage their museum so that it remains in a good condition, and does not get damaged by an overflow of too many visitors at a particular time. Enough money must also be spent on restoring any damage that may have occurred due to too many visitors or lack of respect from individuals towards the museum site and its content. For this reason museums must limit the amount of visitors that are inside at any one time, or a daily limit in order to preserve the building for future use. Garrod and Fyall (2000) say that ‘Conceivably, the higher weighting that is generally accorded to conservation might be the result of the particularly strong notion of futurity that is often associated with heritage assets.’

It is easy for this Museum in particular to become a victim of over-use as the admission is free, so managers must look carefully into the methods they use to control the flow of visitors coming in and out. The Visitor Services team at the National History Museum has many stewards both inside and outside that make sure everyone who is waiting in line is comfortable and aware of the time they must wait. The Museum directors make sure that they let the same proportion of people in the Museum that are also leaving the Museum.

Conclusion

We can see from this report the issues that are involved when attempting to attract the most visitors possible to a Museum. These issues revolve around Politics, Visitor Management and Authenticity of the contents of the Museum. We have seen that it is very important to control visitor management, not only for the comfort and safety of the visitors but also in order to uphold the quality of the Museum, its galleries and exhibitions. If a Museum becomes too crowded it is not a pleasant experience at all and will deter the visitor from returning. Authenticity is another issue that some visitors find of great importance if they feel that what they are seeing is not genuine, or has not been replicated to look genuine they will feel cheated and not return to the Museum again. Finally the politics involved are something that attracts visitors depending on the nature of the Museum as there are not much politics involved with The Natural History Museum.

The Natural History Museum has had a good plan to accommodate visitors when they arrive at the Museum, they have had a very long time over the years to perfect their visitor management plans. The general management of this Museum has made it one of the most popular in the United Kingdom, attracting four million visitors in 2009 and has been very successful in attracting maximum amount of visitors whilst preserving and sustaining the contents of the Museum and the building itself.

Issues In Tourism Sustainability Tourism Essay

This article aims to find out the likely implications of the global economy downturn currently faced by the world. The global economic cycle, which had been taken for granted to be uprising always after the boom period experienced by the world, has finally started showing signs of a downturn. All the major advanced economies of the world are already facing recession, and are expected to contract even more. For instance, even China which has huge reserves is showing a slowdown in its growth by 9%. The author tries to figure out how this change in economic cycle would affect tourism sustainability.

The major concern arising from this global economic downturn is the dilemma which the companies as well as the individuals face between long term sustainability and short term gains. Owing to the recession, the organizations will be keener to reduce their costs and secure immediate returns on their investments. They will likely not be interested to invest on the infrastructure, and training needed to make sustainable development, which may lead the society to face negative impacts of tourism.

But, many ecologists still believe that there is a scope for sustainability in this recession time as well. According to them, the returns can be increased by producing more environmental friendly products as they will increase their advantage over competition. The government also plays an important role in this regards. During recession, the government lays down certain schemes aiming at environmental improvement and public transport development, which can help develop sustainability in tourism. The author further sites examples of various great leaders of developed countries and their focus on sustainability in such recession periods as well.

The way consumers behave during such economic downturn is also very important. For instance, owing to recession the consumers decide to spend less on their tours and travels. This can lead to a downfall in tourism industry, but at the same time gives scope for the development of carbon free destinations. But even these newly developed eco friendly places may be ignored by the consumer, which again leads the sustainability issue in trouble.

Thus, we can see that the impacts made by the global economic downturn on tourism sustainability cannot be assessed or justified as of now. Only the future can show us whether the ecologists’ theories can hold good or not. But to a large extent, the economic downturn is more or less expected to have negative impacts on tourism sustainability, which is a major issue owing to the importance of the tourism industry in supporting the global economy.

Article 2: Ecological footprint analysis as a tool to assess tourism sustainability

(Source: Gossling, S., Borgstrom Hanssonb, C., Horstmeierc, O., and Saggeld, S. (2002), Ecological Economics, 43, 2-3, pp. 199-211)

Sustainable tourism has become extremely important now, with the realization that the tourism industry is growing rapidly and hence its environmental impact cannot be ignored anymore. In the past, many concepts have come up to understand the changes in the environment like CCC, LAC, EIA but their focus has been limited at the local level only. Even ecotourism, for that matter is a very local based concept. This article aims at assessing the sustainability in tourism and has chosen Seychelles, a republic of 115 islands in the south western Indian Ocean as their study site. Tourism began in the 1960s with the advancements in civil aviation. It suffered setbacks during the economic recession in European source markets and later because of the gulf wars. At every set back, be it major or minor, The Seychelles upgraded its facilities and got aggressively into marketing to ensure that there is not only the maintenance of their clientele but also a definite rise in the number of tourists.

The Seychelles is different in many ways from the other tropical countries. There is almost no crime, diseases like malaria do not exist, climate is uniform throughout the year and there are many unique varieties of birds and plants. There are many beaches and many hotel and lodging options for the tourists and the scenic beauty of the place is unmatched. Tourism is the second major source of foreign exchange earnings for The Seychelles and has made it one of the wealthiest nations in Africa. Hence, it becomes very crucial that the ecological sanctity is maintained. The Seychelles has taken steps in this regard. Approximately half of their land has been converted to protected areas. But it is seen that the sale of shark jaws, corals, shells as souvenirs are still huge and it is being increasingly reported that that some species of fishes are becoming rare because of such activities.

However, The Seychelles has taken control measures in the recent times to keep a check on the use of resources. One such control measure is the Ecological Footprints method. This method compares the population with the actual productive area available and its capacity to absorb the wastes produced by humans. This helps us estimate how many planet earths it would take to sustain the current lifestyles of people. This survey relates consumption with six components namely land, pasture, forest, sea space, built up land and fossil energy land. Special attention is given to flight emissions as the emission is closer to the ozone layer and hence the damage done is huge. However the data available for calculation is inadequate and as a result alot of assumptions and approximations are involved. Hence, there is a degree of uncertainty associated with the estimations and results.

With the increased competition amongst the airlines the advent of globalization, tourists are increasingly becoming aware of their importance as customers and the wide range of choices that they have in terms of their holiday destinations. The Seychelles are putting time, money and effort to make sure that they are the holiday destination for the high value end tourists. As it has about fifty percent of its land in protected areas, the economic activities are restricted in these areas and hence we see that there are huge opportunity costs. But these costs are compensated to a great extent by the revenues from tourism. One major aspect that Seychelles needs to look at is its contribution to global warming. If the level of global warming is not contained, it won’t be long before all the animals, in spite of living in protected areas, will perish. One very big advantage of tourism is that the small isolated islands import all the resources from other countries. In Seychelles, tourism has led to increased industrial production to meet the requirements of the local as well as tourist population. Hence, it is important that alternative and renewable sources for fuel be sought and unnecessary usage is restricted.

It has become important at this junction to integrate the travel abroad with the national footprint calculations. If we ponder on the question as to whether ecological footprint method is a good method to measure ecological sustainability, the answer to this cannot be surely known. EFA needs a lot of data for analysis and the way we value lands and other resources are pretty subjective. The calculations are pretty complex and are dependent on detailed statistical information.

EFA, in itself is not sufficient for calculation of sustainability, but when used with other analysis tools, it can definitely present a better picture. Thus, we have to realise that if corrective measures are not taken after the analysis, the whole objective is lost. It is important that people restrict their domain of leisure else it will not be long before basic sustainability will also become a big question. People should be made aware of what they have to lose if they do not restrict their extravagance as far as the environment is concerned.

Article 3: Sustainable Tourism in Goa (A pictorial view of tourism)

(Source: Dr. Nirmala De Abreu, Conference on Tourism in India – Challenges Ahead, 15-17 May 2008, IIMK)

The impact of tourism and the importance of tourism sustainability in Goa have been discussed in this article. Goa, also known as the “Rome of the East”, has become a favorite tourist destination over the years, for tourists from all over the world owing to its natural beauty. Tourism plays an important part in the economy of this state located in the western part of India. But the infrastructure of the state and various other impacts of tourism have led to focus on the issue of tourism sustainability.

Goa is the leading state in India in terms of the tourists, both foreigner and domestic, which visit this state. It is a great tourist attraction place because of the several types of tourism possible in the state, namely, beach tourism, adventure tourism, wildlife tourism etc. But owing to the increasing tourism, the natural beauty of this state is being continuously affected drastically owing to the negative impacts of tourism. Tourism has led to the damage of the flora and fauna of Goa over the years. It has also led to the depletion of natural resources, especially water, which is the key attraction factor of Goa. Increasing tourism has also led to an increase in the hotels, which in turn puts additional pressure on the land. Moreover, the pollution caused by increasing tourism has badly affected the habitats and the culture of the state. Even the local culture of Goa has been badly influenced by tourism.

But tourism, being the major contributor to the financial economy of Goa as well as a major source of the generation of employment in the state, needs to be taken a lot of care. This has led the government to focus on the sustainability of tourism in Goa to a large extent. The government has also laid down Tourism Policy and has also laid down various guidelines for tourism development, which strictly need to be followed in order to achieve sustainability in tourism.

The author, Dr. Nirmala De Abreu, has also proposed certain recommendations which according to her can lead to tourism sustainability in Goa. She recommends training the guides and the local people in Goa so as to increase hospitality among them. She also recommends enhancing the safety of the tourists, especially women, so as to make Goa a safer place for tourists from all over the world. And also according to her, Goa needs to focus on diversifying its area of tourism. Although Goa has got various forms of tourism as stated above, but still the main focus is laid on beach tourism which is the most popular in Goa. But by diversifying its areas of tourism, it can attract tourists of various other interests as well.

Thus, we see that this article lays emphasis on the issue of tourism sustainability in Goa, which is one of the most favourite tourist destinations in India for tourists all over the world. The increasing negative impacts of tourism have led the government to lay focus on the issue of tourism sustainability. Tourism industry being the major contributor to Goa’s economy needs to be made more sustainable as discussed throughout the article. Hence, the argument raised by the author regarding the sustainability of tourism in Goa is of great importance.

Article 4: Heading into uncharted territory? Exploring the institutional robustness of self regulation in the Antarctic tourism sector

(Source: Daniela Haase, Machiel Lamers and Bas Amelung, Journal of Sustainable Tourism Vol. 17, No. 4, July 2009, 411-430)

Who doesn’t cherish seeing the beauty of the nature? And if you see dramatic landscape, pristine wilderness and undisturbed wildlife, that very moment becomes memorable. This pristine natural beauty (the attraction towards nature can be qualified as commons) can be seen in Antarctica but that also is diminishing with the increase in number of tourist flocking that area. There is always a danger of wildlife being disturbed and natural beauty getting spoiled on increasing the number of tourist and it also reduces the quality of tourism. It can also affect the ongoing research activities there. This kind of situation is very difficult to avoid though not impossible and can be handled by sustainable tourism.

If we look at the problems the world is facing, many of them are caused by commons and some of the problems are deforestation, overfishing, climate change etc. This is really difficult to control because of rational behaviour (self interest) of individuals and rational group behaviour over shared resources. So there is a need of well formed rules and regulations or we can say tourism sustainability. Main focus should be on the strength and weaknesses of Antarctic tourism. It requires in depth knowledge about all self organised resource users and their functioning.

Antarctica tourism management is a self organisation and majority of Antarctic tour operators come under International Association of Antarctica Tour operators (IAATO). They have been very crucial in maintaining safety and environmental sensitivities. There are many guidelines put forward by the IAATO which are practical and consistent in nature. Though IAATO is working fine in present scenario because of benefits that it offers to the members but it may not be so in future when increase in the number of tourists and changing circumstances will make lead tour operators believe that it’s not advantageous to stay with the IAATO.

Many countries have signed Antarctic Treaty system (ATS) but then also to build a robust system for self organization and a framework to handle commons, a set of rules is needed which can be built on assessment of following:

Define the boundaries clearly so that every individuals and group know their resource domain. Antarctica is mainly known for its wilderness space and a clear interest to visit easily accessible site with abundant wildlife is prominent among tourist. So to protect space IAATO follows the rule of allowing one ship, one place and one moment principal which creates problem for lead operator in booking for a favourable place.

There should be proportional equivalence between benefits and costs which is in accordance with local conditions, materials, money inputs etc.

Those people who have direct relation with harvesting and protection rules should be given the right to modify the rules. Every decision is taken after consulting the committee members. This has resulted in rapid development in the tourism sector. But with the increasing number of committee members there is a chance of disagreement and thus guidelines can go for a revision.

Monitoring the situations actively and studying the nature’s behaviour helps maintain the transparency as members keep an eye on other members. If any misuse is done then matter is reported to the governing committee.

Strict actions should be taken against those who violate rules in use and they should receive graduated sanctions.

There should conflict resolution mechanisms present in the system to prevent conflict among users or between officials and users.

Everything should be organized under one roof so that appropriation, provision, monitoring, governance activities etc are organised under one roof and thus not letting anything get lost in the complex geographical nature of Antarctica.

Thus we see that, in order to preserve the natural beauty of Antarctica it is necessary to go for tourism sustainability. This article states the various negative impacts that tourism has on the natural beauty of Antarctica. The guidelines towards sustainable tourism, which are given in the article can be very effective in preserving the naturality of Antarctica, and help it remain a tourist- attraction destination.

Article 5: Sustainability indicators for managing community tourism

(Source: HwanSuk, Choia, and Sirakayab, E. (2006), Tourism Management, 27, 6, December, pp. 1274-1289)

With the advent of globalization, technological advancements and advances in transportation, tourism has grown by leaps and bounds. The growth in tourism has had many positive effects as far as job has wealth creation is concerned. But the flip side is also very powerful. Lack of planned growth in tourism has led to degradation of the natural, cultural as well as the social environments. Hence, we see the emergence of the concept of sustainable development in place of the traditional concept of economic development. This concept was accepted by all, but, the scope of sustainable development in tourism is still very limited.

No country is aware as to how to apply and monitor the concepts of sustainable development in tourism. They are not aware of the indicators that need to be used and how to track and monitor the few indicators that they are aware of. Sustainable community tourism (SCT) points out many new indicators for sustainable tourism. Apart from economic, ecological and socio- cultural, it now considers political and technological dimensions also. Sustainable tourism must be economically feasible but it must be kept in mind at all times that the amount of natural resources is fast depleting and must be preserved for future generation. Also there should be respect for and pride in the community residents so that they can live happy lives. The government should involve the locals in the decision making towards SCT to ensure that the benefits of SCT are experienced at all levels of the community. The impact of technology and the role it can play for SCT is enormous. The internet can be used for marketing the place and educating the customers about it, on a much wider base. Apart from that, more eco friendly vehicles can also be developed. Lack of statistical data and indicators was a big problem. And hence emerged the concept of Social indicators, but it was unfortunate that most of the indicators could not be used for tourism.

But since the efforts had been taken, there was an unmistakable positive effect on development of tourism indicators as well. Now, there has been a lot of planning and planning and research done, but the monitoring and control of the policies is still a big problem. Everyone has to realize that sustainable monitoring system is not and cannot be same as traditional monitoring system which focuses on economic growth and development only. Sustainable monitoring system aims at improving the quality of life for the present as well as the future generation, not only in terms of wealth, but also on the socio-cultural front. The complexity and interdependence of the indicators of SCT demand that they be treated separately from the traditional indicators. All parts of the community should be involved and each and every aspect like economic, social, cultural, technological and ecological should be covered. The right kind of political support is a must for the system to work. Proper involvement of all stakeholders and transparency in the entire process is crucial. The number of indicators should be manageable and implementable and the entire process must be carried out systematically. The system must be dynamic, economically viable and must be able to predict and warn about future threats.

To develop such indicators, the Delphi technique was followed. The panel members selected, although small in number, were experts in the field of sustainable development. Several rounds were carried out and chances of biasness were eliminated as far as possible. At the end of the entire process, one hundred and twenty five indicators were identified under the six dimensions. Out of the one hundred and twenty five, twenty four indicators were identified for the economic dimension of which the main ones were leakage of tourism income and the strength of the local owned businesses. Twenty seven dimensions were identified for the social dimension and the main stress was on satisfaction and health of the tourists and the local people. The political category was deemed important and had thirty two indicators. It emphasized on control policy, effective communication between the government and the local community. There were only three indicators in the technological category and they were for data collection, adopting low impact technologies and benchmarking.

All these indicators were classified into three categories namely, checklist indicators, core indicators and indicator issues. The checklist indicators helped the local community identify the current status of their resources in the areas of human resources, policies and regulations, planning and education and funding. In order to maximise the involvement of the local people, they should be provided access to information and good channels to communicate their views and ideas. The regulations and legislations should be passed at the national and international levels to ensure compliance and function as a guideline for the local authorities. It is also important to realize that regular funding to maintain and develop infrastructure and local industries is crucial, especially in rural communities and developing counties. Proper education to the tourists and other stakeholders is a must to make them aware of the region and its expectations. This will help avoid conflicts and develop a better understanding of the regions being visited. The sustainability criteria must be specific to each region. What maybe an apt indicator for one region may not work for another. The indicators used depend on the size of the region, the circumstances, the level of funding, the involvement of government and the likes.

Thus, before choosing the indicators, the opinions of experts should be sought and integrated with all the other micro indicators. The importance of residents’ involvement is magnanimous. They will help craft the indicators, their application, monitoring and control. One thing that has to be kept in mind is that every indicator is dynamic and needs to be regularly updated. Also the indicators used for a region will change over time. The constant and voluntary involvement of all stakeholders is crucial to ensure that the sustainable community tourism is attained and a constant monitoring of all the indicators is maintained.

Article 6: Managing Sustainable Tourism In Lithuania: Dream or Reality

(Source: Dainora Grundey, Technological and Economic Development, 2008, 14(2): 118-129)

Lithuania, a country in northern Europe is known for its tourist spots. Tourism though economically very beneficial, sometimes can cause environmental concern or hamper cultural growth. So in order to get the maximum benefits from tourism there is a need for good planning or sustainable development. Initially no attention was paid on quality and real purpose while going for strategic planning for that region. Now a lot of attention is paid on that because strategy planning forms the base for development of tourism in Lithuania and it helps to compete in international market of tourism. While doing strategic planning, attention is paid on its geographic features, population, religion, nature and development of society, towns, region at national, regional and international level.

Sustainable development deals with economical, environmental and social aspects of development which is aimed towards making life better. Here infrastructure is designed keeping in mind the impact it can have on economical, social, ethical level and also on future generations’ prospect. Everything ranging from positive to negative effects on all social, cultural, economical, ecological should be paid attention to. It works with the cooperation from all different public, private groups which are directly or indirectly involved with the tourism.

While going for sustainable development in tourism one has to look after the following factors like ecological sustainability which means that the development is in harmony with the environment. It is not disturbing the very nature and is not causing a major problem. It should be economically sound so that future generation can also use it. It should have local sustainability which means that it should support local environment, societies. It should have culture sustainability which means that the local culture must not get destroyed but should get support and enrich the life of people.

Sustainable development has got many different forms defined by speed, strength, level and field. Public institutions, nonprofit organization and private sector, tourism infrastructure, tourists, government and investors all are part of sustainable development in tourism and thus influence it. Any action taken to develop tourism in Lithuania must be compatible with ecological, cultural, economic, social and economical development of the environment.

While solving a scientific problem one must look at the factors affecting the development and its influence on the society. The main task of research is to give more attention to the influence, possibility of application and assumption of the sustainable development in Lithuania.

In order to achieve sustainable tourism in Lithuania one must pay attention to the following points:

Tourism should be taken as a positive entity which can benefit the society. There should be development in service sector, industrial sector and agricultural sector.

Special attention should be paid to conserve natural resources and protect them for further use by future generation. Historical identity and culture should be preserved and there should be unity between different generations and there should be equality in social area.

Environment should be paid attention to so that there should be balance between environment and ecosystems.

Careful attention should be paid on not breaking the principal of sustainable tourism development so that it may not have any negative impact on the society and environment. A rapid progress is being done in the field of tourism infrastructure like building of hotels, restaurants or camps which can destroy the natural resources. So tourism development must be done in an organised and planned manner.

Everyone, members of tourism, local government and environment must not break any principal of sustainable tourism development because to develop the quality of tourism, all principal must be applied in a correct manner.

Thus, we can conclude that Lithuania can be highly developed if proper attention is paid to all the problems, distribution of natural resource, analysis done at a regular interval, effective strategies applied and at all the principals of sustainable development. If properly followed, the dream of sustainable tourism in Lithuania can easily be turned into reality.

Article 7: Sustainable tourism innovation: Challenging basic assumptions

(Source: Gianna Moscardo, Tourism and Hospitality Research (2008) VOL. 8, 4 – 13.)

The importance of innovation in sustainable tourism is the main area of discussion of the article. According to the author, one always needs to innovate on the idea so as to increase the output and maintain a proper growth in the market. Innovation is the driving force for the development of anything in this world and as such is the much needed factors for growth. This paper is mainly focused on the new and innovative ways to develop tourism and make it more sustainable.

Innovation by the way does not merely mean to develop a new product; rather it has got a much wider picture. So for tourism to innovate does not mean just to develop newer product. There should be constant change in the idea also to make it grow always. A good tourism can help a lot to develop the region where it is being carried out. According to several people there are negative consequences of tourism. They include-

A reverse impact on the local culture and tradition

Destruction of heritage property

No return business for the region

Interference in local activities

Restriction form the use of land and other property for regional development

This is due to above reasons the government and several other tourism related companies have proposed two tourism techniques, namely eco tourism and community based tourism. Out of these two, community based tourism option can be very beneficial as this type of tourism involves native people who help in deciding the tourism structure for the particular region. But in some areas it has proved to be negative and as such is mainly governed by the political party or any NGO. The main problem with this is that the local people may not speak openly due to several constraints. Whereas, in community based tourism the external agent or NGO plays an important role rather than the local people. This is also due to fact of their inability to participate and contribute to the idea of maintaining sustainable tourism growth.

Sustainable tourism is all about maintaining the continuity of tourism rather than hoping for the outcome. The topic has become a main topic of discussion among government and has gathered much attention in recent times. It should be quite clear while discussing about the tourism whether it is helping the society to grow or is helping it to decline. Having clear idea and conception is the key to develop and maintain sustainable tourism development and industry in the region.

One cannot think of tourism as the separate matter to discuss when it comes to sustainable growth of the region. There are mainly three factors which lead to create confusion among sustainable tourism development and Tourism development for sustainable growth in the region. The first is to think tourism as separate parameter from other activities. The second one is the availability of several tourism plans leading to confusion and third is the less involvement of local stakeholders and people in development of tourism. Considering above assumption and criteria, Devuyst and Hens proposed that- to sustain a growth in the market it is inevitable to innovate newer ideas and ways. So there should be drastic change in the way the people think to develop tourism to maintain sustainable tourism.

There are three types of synergies between other activities and tourism they are- Product synergies, Market Synergies and Marketing Synergies. Product synergies focus on the facilities which are shared between tourism and other activities of the society. So it is the best idea to develop infrastructure for tourism as such that it can be used in some other work in case of decline in the tourism sector. The market synergies suppose tourist as a customer for buying particular item form the region. The main challenge is just to provide the sufficient product so that it can be very well utilized by the common people as well as tourist. Marketing Synergies is just focused on the evolution and creation of mass awareness of tourism among local people for developing the region.

The main idea of the article is to think tourism as the tool to develop other sectors of the market like agriculture product, crafts, hospitality industries etc. So the only way to bring this change is to change in two aspects of tourism. One is to develop various ways for assessment criteria and other one is to constant monitoring on sustainability of the industry. Thus to start up with the pace of growth of tourism sector one need to clear that whether the tourist can be easily attracted to the particular place or do the current infrastructure can further help in the development of the tourism sector or do the tourism is helping non tourist of the area to get benefited from the department etc.

Thus, the article tries to lay emphasis on how innovation in tourism can lead to sustainability in tourism. The author has mainly tried to convey that how innovation can lead to the development in tourism as well as other related fields to sustain a growth in the tourism department so as to help a development in the market.

Article 8: TRANSITIONS TO SUS