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Around the world, the hospitality industry has been marked by growing at an unprecedented rate . There has increased focus on the hospitality industry as an industry of global dimensions. Today, the hospitality industry is considered as a successful sector especially there are more and more consumers look at the quality not merely quantity. Consumers…

A marketing environment comprises of macro and micro elements. Marketers should consider both internal and external environments to understand the whole of the market in which they want to sell their products or services (Masterson and Pickton, 2004). Normally, in a time of recession, customers do not spend too much money on overseas holidays (Mintel,…

Tourism is one of the industries that are significant to the global economy last few decades. Yet, the changing of the travel trend recently leads to the economic growth. The changes are cause by the youth travelling frequency and the travel periods. They tend to travel more frequently and for longer periods, thus these groups…

Introduction of Communication The definition of verb to communication is, “to impart , to transmit, to succeed in conveying Information” In hotel there is a considerable amount of information to be transmit ted to and form staff in various department , as well as to GUEST, CUSTOMER , SUPPLIERS, and OTHERS. There are ,for example…

This essay starts out by explaining the characteristics of ecotourism. The essay goes on to compare and contrast the differences between ecotourism and mass tourism. An ecotourist’s different experience from a sociology study point of view will be developed. The Characteristics of ecotourism would be that it must be consistent with a positive environmental ethic;…

It’s not easy to leave your country of origin and to settle down in another country where you are a visitor but my experience in staying Malaysia is incredible. Malaysia is one of the most beautiful and fascinating tourism destinations of South East Asia. Malaysia comprises out two parts, Peninsular Malaysia, which is located between…

This research work in progress describes the value of menu planning and other driving powers of the menu and the way that these can influence Hotel’s curriculum design. This research would generate some elements in the ongoing construction of theory about the menu planning consideration and the benefits of its in hotel industry. By using…

What is front office? Front office means that the sales personnel and corporate finance employees in a financial services company. Besides that, front office also means that sales, marketing and service departments that come in direct contact or communication with the customer example like a customers need to book a hotel room, then they must…

Air Arabia is the first low cost carrier in the Middle East and North Africa region. They are the first international airline of the Emirate of Sharjah and the second officially approved national carrier of the United Arab Emirates. An LCC or low-cost airline is an airline which is able to offer generally low flight…

Revenue is dependent on capacity, market segment, duration, supply and demand. To manage revenue means to manage the source of income, by doing which can maximize the profit. Furthermore, the purpose of revenue management is to provide right products to right customers at right time at right price. The illustration below showed the concept of…