Introduction Of Genting Highlands Tourism Essay

Genting Highlands is located in the Bentong District which is around 50km from Kuala Lumpur, the capital city of Malaysia. The self-proclaimed City of Entertainment lies within the Titiwangsa Range and is on the Pahang and Selangor border, in Peninsular Malaysia. The peak region of Genting Highlands together consists of Gunung Ulu Kali, Gunung Chin Chin, Gunung Mengkuang, and Gunung Lari Tembakakau, also Gunung Purun. [1] This prominent hill resort in Malaysia, is located at an elevation of 2000 meters above the sea level, and is extremely popular with visitors around the world. The weather at this setting is cool and is surrounded by lush greenery, which makes it an ideal adventure away from the hot shifting and activity of the city. [2] C:UsersAlexandria de LimaPicturesGentinggenting-highlands.jpg

Genting Highland started from an ambitious idea and an intangible plan by Tan Sri Lim Goh in 1965. This man-made wonder had a very humble beginning; it was established with just one hotel and a casino, which was the main attraction. Extravagant investments have been put into this project in order to improve its infrastructure and constructed hotels, recreational and amusement facilities and outdoor and indoor theme parks. At present, it stands proud as the region’s premier resort, boasting the only casino in the country and a fun destination for the whole family.

It is a holiday destination that offers a wide variety of entertainment. The resort offers accommodation to suit every budget and personal taste. There are five hotels; Genting Hotels, Highland Hotel, Resort Hotel, Theme Park Hotel and First World Hotel, two apartment blocks; Ria and Kayangang and Awana Genting Golf and Country resort. C:UsersAlexandria de LimaPicturesGentingGenting_Highland.jpg

Genting Highland resort has an indoor theme park, a showroom that flaunts international class acts, outdoor activities and a world class casino De Genting. Also, Virtual reality is an exciting gaming arcade that is uniquely offered in Genting Highlands Resort. [3]

A History of Genting Highlands

For most Malaysians, when it comes to the Genting story, they will recognise it as tantamount with the rise of its namesake hill resort, Genting Highlands Resort. Although many may have not truly respected the gargantuan task that was involved in the construction and the vast resources and reserves that was mobilised in order to ensure what has proven without a doubt today to be an extraordinary success in resort development.

The idea of a hill resort was thought up by Tan Sri Lim Goh Tong while amidst the crisp air of Cameron Highlands, Malaysia in 1964. Tan Sri Lim was at that time, working on a hydro-electric power project at the popular hill resort, that was patronised mostly by British colonials seeking cool refuge from the tropical heat. Here, he anticipated a wealthy Malaysia of the future desiring a cool mountain holiday resort that would be within the reach of all Malaysians.C:UsersAlexandria de LimaPicturesGentingBZLF.jpg

An in-depth study of the maps and Kuala Lumpur’s vicinity revealed the ideal site- the 1800 metre Gunung Ulu Kali, which was just around 50km from Kuala Lumpur. The location was a dense virgin tropical jungle and had rugged terrain; the task at hand was to convert this remote mountain into Malaysia’s premier holiday destination. To everyone else, this appeared to be an impossible and daunting task, but not for Tan Sri Lim.

With Tan Sri Haji Mohammed Noah bin Omar, a private company called Genting Highlands Berhad was set up on the 27th of April 1965. After this, Tan Sri Lim successfully obtained the approval for the alienation of 12,000 acres and 2,800 acres of land from the Pahang and Selangor State Governments, respectively between the years 1965 and 1970. On the 18th of August 1965, a technical and construction team instigated the staggering task that would take almost four years to complete; the access road from Genting Sempah to the peak of Gunung Ulu Kali. Tan Sri Lim devoted all of his time, capital and resources, including the resources of his family company, Kien Huat Berhad, to ensure that the construction of the hotel-cum-resort happened without incident, thus moving closer to making this “dream resort” a reality.

On the 31st of March 1969, Malaysia’s First Prime Minister, YTM Tunku Abdul Rahman, dignified the official laying of the foundation stone for the company’s pioneer hotel, initially named as Highlands Hotel, thus marking the completion of the access road to Genting Highlands Resort. The Prime Minister was very impressed that the private sector, without any assistance of the government, could develop a mountain resort for the enjoyment of all Malaysians. In addition, a gaming licence was suggested to help accelerate the development of this remote area. In 1971, the first hotel at Genting Highlands was successfully completed and was named Highlands Hotel; it has then been renamed Theme Park Hotel.

Since the opening of the first hotel in 1971, Genting Resort continued to grow rapidly. The development of the area continues to this present day, in order to enhance Genting Highlands Resort as the premier holiday destination in the region all while ensuring that the natural beauty of the rain forest is preserved.

Together with integrated world-standard entertainment facilities that encompasses various leisure, indoor and outdoor theme parks and gaming facilities. In 1997, Genting Highlands Resort further boosted its facility attraction with the Genting Skyway cable car system that provides a 3.38 km transport to the hilltop. Genting Skyway is recognised as the “World’s Fastest Mono Cable Car System” with a maximum speed of 21.6 km per hour and the “Longest Cable Car in Malaysia and Southeast Asia”.C:UsersAlexandria de LimaPicturesGentinggenting5.jpg

The Genting Group, founded by Tan Sri Lim Goh Tong, along with Tan Sri Lim Kok Thay as its Chairman and Chief Executive, from its initial hotel and resort activities has expanded and diversified to plantation, power generation and oil and gas exploration and production. Today, Genting Berhad has become a leading multinational corporation in Malaysia; it has frequently been accredited by innumerable organisations for its exemplary leadership and management. Genting Berhad was acknowledged as the No. 1 Leading Company in Malaysia for 10 years, that is 2004 and from 1994 to 2002 by The Asian Wall Street Journal 200; formerly known as Far Eastern Economic Review 200). Genting Berhad was also rated No. 1 in Malaysia and No. 2 in Asia for Overall Best Managed Company for the Decade by Asiamoney. C:UsersAlexandria de LimaPicturesGenting1431.jpg

The Founder, Tan Sri Lim Goh Tong passes away peacefully on 23 October 2007 and was laid to rest at Gohtong Memorial Park on 29 October 2007. [4]

“Once the goals have been clearly defined, with the greatest amount of determination and hard work, one can conclusively realise one’s goals”

-Tan Sri Lim Goh Tong, Founder

The Attractions At Genting Highland

There are many attractions at the Genting highland that the tourists can experience, all kinds of the entertainment. Not only adults can find amusement at Genting, but their children as well, can receive experience from the Genting amusement park joyfully. Some of the attractions in the will be described:

The Casino

The main attraction of the Genting is the casinos that make a lot of money from the tourists throughout the world with many kinds of gambling. The biggest casino in Genting Highland is Monte Carlo Casino Genting Hotel.The area of this casino is 15,000 square feet and it belongs to the casino de Genting (resorts world). The casino provides a lot of games such as baccarat gaming tables, Chinese centered card games. For the Chinese games, there are two more games such as tai sai and pai gow. The tourists are allowed inside without having to pay a fee, but they have to be 21- years- old, and holding their passport. For local citizens, they are not allowed inside the casino, with the exception of Malaysian Chinese. In addition, Starworld casino is one of the casinos at Genting that is smaller than the Monte Carlo Casino Genting Hotel (5,000 square feet). It provides games such as baccarat and texas. The lowest amount on the table is RM 25 and the highest amount on the table is RM 50. The slot machines are the most famous in this casino. There are the slot machines more than Macao, Singapore, and Philippines. This casino is located in the second floor of the First world plaza of First World Hotel.C:UsersAlexandria de LimaPicturesGenting12319255618685810_day1_Casino-De-Genting.jpg.jpg

The tourists can enjoy many kinds of gambling games at Genting. Not only the foreigners, but also the Malaysian Chinese can gain entrance into every casino. The visitors can use their luck 24 hours every day and throughout the year on the highest casino and hotel in the Genting highland. [5]

The Snow World

It is one of the most famous attractions at the Genting highland, especially for children who like to play snow ball fights and to build snow men in the cold atmosphere. The Snow World is the fun place for children. They provide winter jackets and boots. It cost around RM13 (adult) and RM9 (child). They allow the visitors to stay in the snow house for about 30-40 minutes. The temperature inside the snow house is -3° Celsius. The visitors will experiences the cold condition. The area is on the second floor of the First World Plaza. The area of the snow house is around 18,000 square feet and 50 feet height. The operation hour of the snow world is Monday – Thursday: 11.45 am – 09.45 pm, Friday: 11.45 am – 10.45 pm, Saturday: 09.45 am – 11.45 pm, Sunday and Public, Holidays: 09.45 am – 09.45 pm, Eve of Public Holidays: 11.45 am – 11.45 pm [6]

The visitors will get a different experience to play in the snow house in very cold weather at the Genting highland in the First world plaza. It is very appropriate for children who live in the tropics who have never been in the cold weather countries such Europe or America.C:UsersAlexandria de LimaPicturesGentingsnow.jpg

The Awana Skyway

It is the most outstanding land mark of the Genting highland. Most of the visitors really want to be in a cable car because they will see the bird eye view and see the rainforest and mountains of the Titiwangsa Mountain. C:UsersAlexandria de LimaPicturesGentinggenting-and-awana-skyways.jpg

The Awana Skyway is the longest cable car in the south East Asia with 3.4 Kilometers long. The visitors have to pay RM10 for one person.

Every visitors will gain a new experience of taking sky way. You will be in the peaceful place in the middle of tropical forest in Malaysia. [7]

Outdoor Theme Park
Go Kart Racing

This activity is suitable for the people who like speed and racing. Go Kart is a part of the outdoor theme park. The distance of it is around one Kilometer per round.

There are many twists and turns. It takes approximately ten minutes for your ride. It located at the second floor of the outdoor theme park.6

Monorail

For the Monorail, there are only two stations. It takes you to see outdoor view of the Genting and go back and forth between two stations, the first world plaza station and the Outdoor Theme park station. You can take the pictures around the outdoor and indoor of the Genting. The entire journey takes around 10 minutes. You will get an experience of taking the Monorail above both area of the Genting highland. [8]

Ripley’s Believe It or Not!

It is the only museum at Genting highland that has many unbelievable things inside. Everything in the Ripley museum was collected by Mr. Ripley. He got all of these things by travelling around the world. He always collects unusual things. For going inside of the museum, you have to pay RM 18 for adult and RM 15 for child under 12-year-old. The operation hours is 10.00 a.m.-10.00 p.m. every. [9]

Chin Swee Cave Temple

This temple was built by the late Tan Sri Lim and a group of his friends, many of them from his Anxi Clan a village of Penglai, in 1975. He donated 28-acre of the land to build the Chin Swee Temple. Moreover, his company made a donation RM 8.1 million to be the building fund. It was opened on the 29 March 1994 by Tun Dr. Ling Liong Sik, the Minister of Transport at the time. This temple is located 4,600 feet above sea level. For driving, it takes around 10 minutes from the Chin Swee Temple to the top of the mountain.

Inside of the Chin Swee Cave Temple, the visitors will feel peaceful and cold among a lot of cloud at the temple. For the Buddhists visitors, they will see many of statues such as a statue of the late Tan Sri Lim Goh Tong, a statue of Kuan Yin and so on. [10]

First World Plaza

This is the paradise of a shopaholic. It provides a lot of shopping and holiday markets. In addition, there are the entertainments such as dances, acrobatic, and magic performances. All of the shows are in the time square with a statue of Liberty in the middle of the time square. There are six areas that are separated each other such as France, United States, Italy, Great Britain, China and Malaysia. You can take a rest by eating a variety of foods and drinks. And also, you can go shopping as much as you wish. [11] C:UsersAlexandria de LimaPicturesGentingshopping_pic1.jpg

The Indoor Theme Park

It is inside the First world plaza. The visitors who want to enjoy all kinds of theme park. They have to buy an all-day pass ticket at the ticket counter of the outdoor theme park. There are six themed areas such as Champs Elvsee (Frence), London (England), Venice (Italy), Time square and Universal Walk (America), Swiss Alps (Switzerland) and Genting walk (Malaysia). The operation hours are weekdays: 10-a.m. to 6 p.m., weekends; 8 a.m. to 8 p.m. The indoor theme park at the first world plaza, there are many types of funny rides that the visitors can have fun with their families on holidays among cold weather at the Genting highland. It is suitable for everyone who wants to get smiles and happiness. [12]

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The Gondola Boat Ride

It is in the middle of the First World Plaza near the Patio bar. When taking the gondola, it takes around 4 minutes for one round of the First World Plaza. The gondola ride is located in the Venetian Grand Canals. The ride is very smooth and there is a mechanical Gondolier. The route is around the Genting theme parks. It is appropriate for everyone for relaxing after going to the theme parks. The visitors will feel like riding the real gondola in Italy, but there is no paddler like in Italy. Moreover, the gondola is good for a couple that just married to be honeymoon in the Genting highland the land of love. [13]

The Flying Coaster Ride

The visitors have to pay for a flying coaster ticket around RM 8 because it is not included in the pack pass. It is the one of the outstanding in the outdoor theme park. The visitors will experience lifting vertically from the ground with very fast pushing of wind. For taking the flying coaster, the visitors have to prepare themselves before going, because it is not suitable for heart disease persons. The ride takes around 3 minutes. It is nearby the exit way of the outdoor theme park near the entrance to the First World Plaza.

These are the most significant attractions in the Genting highland that provide for the visitors throughout the world to experience. The most attractive thing is casinos at the first world and Monte Carlo Casino Genting Hotel. These places have persuaded many a gambler from many countries especially Chinese people that like the gamble such as tai sai and pai gow. Moreover, there are many attractions that are waiting for the visitors to experience it such as the outdoor theme park, shopping complexes, Ripley’s museum and so on. The Genting highland is suitable for family to travel and relax on holidays because there are many things that you have never seen before on the high mountain among the cloudy weather throughout the year. 12

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The Tourism in Genting

As we all know, Malaysia is a world-famous tropical tourist country. Every year, countless tourists from around the world come to visit here. This not only led Malaysia’s economic development, but also increased the visibility of Malaysia. Numerous tourist attractions are in this country, and Genting is a fairly typical tourist attraction. Genting is Malaysia’s newly developed tourist and summer resort located in Genting (Genting Highlands) plateau, the distance to Kuala Lumpur is about 50 km. The area is about 4900 hectares, which is the Southeast Asia’s largest plateau summer resort.

Genting- city of entertainment is a comprehensive holiday destination incorporating a wide range of recreational and sporting facilities as well as luxurious hotels and apartment complex. Located 2,000 meters above sea-level ,it has matured into the region is premier hill resort and house the area is first indoor theme park ,and an outdoor theme park ,both of which are still growing .The City of Entertainment is constantly being upgraded to include new facilities in order to maintain its reputation as Malaysia is premier fun destination for the whole family. [14]

In the early 1960s, when Dr.lin wutong construct of the hydroelectric power station of Cameron, the cool surroundings in highland summer give his a deep impression. He decided to chose the location of Genting Sempah, where the elevation is more than 1800meter and only 58 kilometers from Kuala Lumpur.The first hotel of Genting was completed in 1969 .The government also announced that Genting opened casino.Genting Berhad was listed in Kuala Lumpur after two years, and then became Malaysia’s tourism logo

The city of entertainment include four hotels ,the Highlands Hotel ,the Exesenting Hotel ,Resort Hotel and Theme Park Hotel ,as well as the Ria and Kayangan apartment complexes ,providing almost 3,000 guestrooms and 300 service apartment for holiday-makers .it is also home to an incredible 35 food and beverage outlets which serve a wide variety of Asian and Western culinary delight.14C:UsersAlexandria de LimaPicturesGenting3412244-Theme_park_in_Genting_Genting.jpg

Malaysia is a country of a national prohibition of gambling, but there is only one casino in Malaysia, Casino de genting offers thrilling ,non-stop gaming excitement at its gaming tables and slot machines. Open round the clock with the best gaming facilities in Asia ,you can try your hand at table games like baccarat ,roulette, blackjack, French boule ,mini dice ,money wheel ,and ‘tai sai ‘,if lady luck is smiling on you ,you can win cars and cash should you strike the winning combination on the jackpot machines .14

This place, compared to the towering Kuala Lumpur twin towers, she can give you a sense of fun to go to Malaysia tourism. She gives you a bit of mystery, a sort of temptation, and people do want to explore the facts.

Genting gives a strong attractive to visitors, which is a scenery that is very amazing , and she is Southeast Asia’s most prestigious ecological scenery, district and highland summer resort. Complex, rare alpine entertainment action measures, which is more famous for Malaysia alone a legitimate casino. Locals call to do “GENTING CITY OF ENTERTAINMENT”. It is the main logo of the tourism industry in Malaysia today. Genting is located 50 kilometres northeast of the capital city of Kuala Lumpur, the case of an inland centre Mountains over 1800 meters of the peak. Malaysia is close to the equator, so the weather is hot, but the temperature up here is as low as 15 degrees Celsius, therefore is a good place to spend summer holiday. Here are the mature tourist facilities: roads, cable car, helicopter directly to the top of the hill. Regular days are full of tourists, and every holiday they are flocked up to Genting City of Entertainment at the same time can accommodate 50 thousand people, received more than 10 million passengers every year. Malaysians Eve multi-faith

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The Economic Diversity
The Genting Highlands

The Genting Group is Malaysia’s leading multinational corporation and one of Asia’s best-managed companies. The Group has over 35,000 employees, 4,500 hectares of prime resort land and about 133,500 hectares of plantation land. In other words, Genting Highlands has much contributed to the economy of Malaysia during the several past years. Under the leadership of Tan Sri Lim Kok Thay, the Genting Group continues to grow from strength to strength. His commitment to excellence, innovation and growth has resulted in the birth of the premier global brand names. The Genting Group is committed to grow strongly as a leading global multinational corporation.http://www.genting.com/financial/images/2011_gb05.gif

Genting Berhad is currently listed on the Main Market of the Bursa Malaysia Securities Berhad. Genting is one of the largest listed companies in Malaysia with a market capitalization of about RM32.9 billion as at 31 October 2012.The authorized share capital of Genting was RM800 million and the issued and paid-up share capital was RM370.4 million as at 31 October 2012.Genting Berhad is ranked 8th in the Top 10 KLCI Listed Companies and is a good source of revenue for the Malaysian economy.

The Hotels of Genting Highland

The ”Fun City above the Cloud” has boost the economic activity of Malaysia through its hotels, theme parks, dining, nightlife and the Genting skyway. This whole package has contributed to a massive inflow of tourists into the country thus ameliorating the country’s economic position.

Resorts World Genting has five hotels. One of the five hotels, the First World Hotel, holds the Guinness World of Records as the largest hotel in the world from 2006 until 2008, with a total of 6118 rooms. Below the hotel, the First World Plaza can be found housing shopping malls, arcades, food outlets, Starworld Casino, and the Genting Indoor Theme Park. This strategic position has witnessed great success as tourists as well as local inhabitants are able to enjoy the Genting atmosphere without having to move in the misty and cold weather. It encouraged and is still encouraging many people to visit this fantasy world and bringing in revenue for the country. Other hotels such as the Genting Hotel, the Highlands Hotel, the Resort Hotel and the Theme Park Hotel also help in accommodating millions of people each year.

Furthermore, the country is investing a lot in the Genting Highlands. For Instance, according to RHB Research Institute Sdn Bhd, Genting Malaysia is building a new hotel to address the occupancy rates in Genting Highlands. It will be a 700-room hotel situated next to the First World Hotel and targeted at a slightly higher-end market compared with the First World Hotel. The hotel’s potential annual top-line contribution can range from RM15 million to RM 20 million per annum, assuming the hotel achieves 70 percent occupancy, with rates at between RM80 to RM100 per night. This new hotel will bring about a 4 percent growth for the economy.

Genting Hotel, or commonly known as Maxims Genting Hotel is a premier hotel at Resorts World Genting with 244 suites.

Highlands Hotel is one of the 5-major hotels and it houses the Elite Club, the 6-star standard hotel rooms at its top most floors. It houses also the Genting Skyway upper station, the cable car ride station for people to go up to Genting Highlands Resort.

The Theme Park Hotel was built in 1971 and it is the first hotel to be built at Genting Highlands comprising of 423 rooms.

All of these five hotels have greatly contributed to the economic development of the Genting Highlands as well as that of Malaysia.

The Casino de Genting

Another important contribution to the Genting Highlands success is the evolution and emergence of the casinos mainly the ”Casino de Genting’ ‘The region’s premier casino, the Casino de Genting offers the latest electronic table games, slots machine as well as some of the best stakes gaming tables around with the classic games such as Roulette, Pai Gow, Baccarat, Blackjack and many more. Over the next few years, the Casino de Genting grew by leaps and bounds. The casino had more than doubled in size in terms of staffs, tables and the number of slots machine. From then onwards, the casino expanded further to cover three hotels throughout the resort and diversified its types of game and decor to cater the players.as the casino grew, so did its clientele. soon players began to visit from all over the world including the United States, Macau, Taiwan, Hong Kong and Europe to that end, on 26th November 2004, the Casino de Genting marked the opening of a contemporary gaming venue located in the first world hotel that boasts the latest gaming technology such as electronic table games, cashless gaming systems for its slot machines.

Today, the Casino de Genting is one of the finest casinos in Asia with over 200,000square feet dedicated to the most exciting casino games in the world, combined with cutting edge gaming technology.

The Casino is one of the fundamental attractions of the Genting Highlands and is helping in bringing loads of tourists to the mountain for leisure purposes as well as enhancing the economy.

The Theme Park

The multi-million ringgit playground with over 40 rides makes it Malaysia’s biggest theme park. There’s so much of excitement and fun at the indoor Theme park and outdoor Theme Park with loads of thrilling adventures. This adventure park has brought about many changes for the Genting highlands and has been an important tool used for attracting children or teenagers to the highlands thus resulting to a massive inflow of currency for the country.http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/Genting_Theme_Park.jpg/220px-Genting_Theme_Park.jpg

The exhilarating and breath-taking scenery of the nature and the climate have also contributed to the success of Genting and the influx of millions of tourists every year.

Condensed Consolidated Statement of Cash Flows for the Financial Period Ended 31 March 2012

CASH FLOWS FROM OPERATING ACTIVITIES

Profit before taxation 1,456,940

Adjustments for:

Depreciation and amortization 407,048

Finance cost 111,443

Impairment loss and write off of receivables 89,336

Construction loss/ (profit) 48,150

Net fair value loss/ (gain) on derivative financial instruments 15,246

Impairment losses 2,822

Gain on disposal of subsidiaries (174,298)

Interest income (44,752)

Share of results in jointly controlled entities and associates (5,896)

Other non-cash items (30,831)

418,268
Operating profit before changes in working capital 1,875,208

Net change in current assets (178,598)

Net change in current liabilities (544,995)

(723,593)
Cash generated from operations 1,151,615

Taxation paid (248,404)

Retirement gratuities paid (2,697)

Other net operating receipt 5,112

(245,989)
NET CASH INFLOW FROM OPERATING ACTIVITIES 905,626
CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of property, plant and equipment (936,334)

Increase in investments, intangible assets and other long term

Financial assets (189,712)

Net cash inflow arising on disposal of subsidiaries * 420,694

Interest received 47,359

Other investing activities 20,364

NET CASH USED IN INVESTING ACTIVITIES (637,629)
CASH FLOWS FROM FINANCING ACTIVITIES

Repayment of borrowings and transaction costs (1,139,152)

Finance cost paid (104,517)

Dividends paid to non-controlling interests (16,154)

Buy-back of shares by the Company and subsidiaries (368)

Proceeds from issuance of perpetual capital securities of a subsidiary 4,389,617

Restricted cash (deposits pledged as borrowings and interest payments) 623,705

Proceeds from bank borrowings 198,914

Other financing activities 16,977

NET CASH FROM/ (USED IN) FINANCING ACTIVITIES 3,969,022
NET INCREASE IN CASH AND CASH EQUIVALENTS 4,237,019
CASH AND CASH EQUIVALENTS AT BEGINNING OF FINANCIAL PERIOD 13,235,748

This is a cash flow statement of the Genting group showing a positive number for the company. As a result we can find out that the economy is benefiting from this increase in economic welfare. [15]

Plans for the Future

The definition of the future of tourism which seeks to identify ,analyze and evaluate possible future developments .futures research ,using various forecasting techniques, is of growing importance in many fields, including travel, tourism and hospitality ,in providing a basis for decision-making . [16]

Since the World Tourism Organization (WTO) on December 23, 2003 was formally accepted by the United Nations special institutions and enjoy the same rights and obligations with UNESCO, the International Labour Organization, the World Health Organization Special institutions, tourism in international politics universal recognition of governments around the world with an important role in the world economy has been gradually.

According to the Malay government tourism policy, we can see that the future prospect of Genting is still very dominant. A national tourism policy was formulated for 1991-2000 to provide long-term strategies for an integrated develop