Analysis Of A Whole Tourism System Tourism Essay
Introduction
Nowadays, the world tourism industry is growing very fast. Tourists are now visiting more remote areas and amazing places. Tourism in present’s world is no more a basic sightseeing. The tourism systems are the arrangement of people, places and organizations in particular roles and it is named as a geographical extremities. Many of the tourism systems are modeled as arrangements of five common elements which are interactive to environments (Leiper, 1990). So, this paper would like to present the Whole Tourism System (WTS) in a peaceful destination like Auckland city in New Zealand as it is famous about Eco-tourism Adventured-tourism and wonderful nature. Almost all of foreign tourists visit the Auckland city as a first city when they come to New Zealand.
In This paper will analysis Bangkok and Auckland and case study from my experience when I was an international student and stay there for 10 months. I took a Thai airway (TG) direct flight from Bangkok to Auckland. I paid for booking the round trip air ticket around 40,000 Bath. Normally, if you stay for holiday the air fares much cheaper. Maybe the price between 25,000 – 35,000 Bath. It depends on which airline you choose. During I studied in Auckland, my cousin come to travel in Auckland. At that time, He arrived by Thai airway’s direct flight but his air ticket was cheaper than my ticket because he plan to stay in Auckland for 2weeks. So, I taught him about Transit Route (TR) and also we went to Waiheke Island by Ferries boat to get into. It not far from Auckland city. However, we collected the information from Tourist Information centre at the Auckland’s Sky Tower. So, Auckland city is quite easy for travel without agency because New Zealand concern about this and also the local people speak English language.
WHOLE TOURISM SYSTEM (WTS)
Whole tourism system will help to understand about the tourism WTS is huge because every itinerary route followed by one or more tourists it is an open system its models are recognize that facts and its implementation the closed system is the one does not interact with the environment (Leiper, 2004).
In other word, many people are seeing the tourism as an industry rather than understanding the tourism as a system which includes the elements which are interrelated parts working together to complete general purposes. This is called tourism system (Mill and Morrison, 2002).
The whole systems will tells about all tourism industry business hotels, resorts airlines other business and organizations affected by the tourism. And it provides the better understanding to the people who are working the hotels and resorts to not basically provide service to customers but to understand why they are coming to the hotels (Mill and Morrison, 2002). And Leiper said that the system he thought that there should be a model of whole tourism system (WTS) to present a way of bearing in mind the complete scope of tourism. Also the whole tourism systems focus and develops tourism market for meets the requirement of a tourist. So the propose of this paper will describe and analysis a whole tourism system.
Tourists
Tourism has become a popular in a global leisure activity. According to Leiper said that the tourists are the people who travel away from the home to another place for a short-term period of at least one night, to the extent that their behaviour involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit. (Leiper, 2004) And also Leiper said “At least one tourist is elementary. Without tourists there can be tourism (Leiper, 2004)”.
In this case, from the information of Tourism New Zealand show that the visitors who come to the New Zealand spend 6.2 billion us dollars by international visitor in the year to Dec 2009. So, New Zealand tourism industry from the last couple of years has emerged as a major factor in the growth of New Zealand economy with substantial foreign exchange earnings. As tourism constitutes various other related sectors including hotels, resorts, and other industries it has a significant contribution to the overall revenue.
However, Tourism New Zealand show the table about the most number of tourists will come to see the Auckland city which is once the biggest city of New Zealand before they visit another place in New Zealand. In this case, Bangkok is traveller generating region (TGR) and Tourism New Zealand said the number of Thai people come to travel in New Zealand at least 3,500 visitors, followed by March, May and October. There were 19,296 visitor arrivals from this market in the year ended November 2009. Except the number of tourists from Thailand airport comes to visit Auckland city who is not Thai people. So, Bangkok able to be a first of traveller generating region or second traveller generating region as well.
Traveller-generating region (TGR): Bangkok, Thailand
Traveller-generating region (TGR) is places where a tourist’s trip begins and normally ends (Leiper, 2004). The generating regions are the place for the essential markets of the tourist business and it is the basis of tourist industry (Bhatta, 2002). Traveller-generating region (TGR) is the origin of tourist or a place that inspire the desire to travel (Leiper, 2004).
However, Auckland city concerned about Traveller-generating region (TGR) is important. That can show from the number of travel fair which New Zealand come to promoted themself. Because New Zealand attracts a steady number of visitors from the South East Asian markets of India, Singapore, Malaysia and Thailand. The markets have shown resilience during the global economic downturn, proving their value for New Zealand tourism. Although these markets are smaller in visitor numbers, awareness of an interested in New Zealand holidays is strong. These markets also offer good opportunities to boost visitor numbers to New Zealand in autumn, which is the peak time for travel from Thailand. And visitor arrivals from Thailand decreased by 3.4 per cent in the year ended June 2008 from one year prior followed by a slight increase of 1.3 per cent in the year ended 2009. So Bangkok not only Tourist destination region (TDR) for every traveller it can be come to a Traveller-generating region (TGR) for the people who live or come to travel in Bangkok and the tourists who comes to visit can plan to next travel to go to Auckland city before go back home or other destinations anyway.
Transits Route (TR): Bangkok to Auckland
Leiper said that Transits Route (TR) is places that tourist passing through along the way in order to get to their tourist destination regions (Leiper, 2004). So, there are many international flights to New Zealand and from there are several ways to reach the main destination for Auckland city. Unfortunately, availability of airline seats is a concern for New Zealand in South East Asia, particularly for India, which is not currently served by direct flights to New Zealand. Tourism New Zealand’s Regional Manager for South East Asia is based in Mumbai, but we also have offices in Bangkok and Singapore.
Anyway, there are many direct international flights from Bangkok to Auckland. Thai Airways now flies four 777-300 non-stop services per week between Bangkok and Auckland. The airline is looking at increasing services between the two cities in the near future. In Auckland city, you can rent the car or take a punctually bus (Stagecoach Auckland) when tourist want to go travel in the city. However, the information of Tourism New Zealand showed that 50% of visitor from Thailand are coming with a group. So, it much easier to go travel in every main tourist attraction.
Tourist destination region (TDRs): Auckland, New Zealand
Tourist destination region (TDR) are places where a tourist’s main visiting activities occurs (Leiper, 2004) and Tourist destination region (TDR) can be defined as places where travels choose to stay awhile for leisure experiences(Leiper, 2004).
Followed by Leiper said, New Zealand is one of the well-known destinations of the World Tourism map with peaceful city. Auckland city is one of peaceful city in New Zealand. Population of Auckland city without traveller are around 1.3millions. Local people said Auckland city as a city of sail or queen city because Auckland city is a biggest and grow up fastest in New Zealand. Nowadays, Auckland is a centre of business and industry. Not only this, Auckland city is a city with natural resources and green the atmosphere so Auckland city becomes popular for international student and traveler more. Moreover, there are plenty of shopping areas, lot of souvenir and the tourist attraction.
Form my advised which are push factor of Auckland city;
Auckland’s Sky Tower is highlight of Auckland city. There are casino, restaurants, high jump activity and the best view point inside the tower.
Mount Eden is old volcano mountain area and the highest point of Auckland city.
Auckland Zoo is fantastic place to see Pacific Ocean’s animal. Traveler also can found Kiwi bird as the symbolic of New Zealand.
Auckland Museum is the one of biggest museum in New Zealand.
National Maritime Museum is the museum which collects the history of ocean 1,000 years before.
Auckland Art Gallery Toi O Tamaki is collecting every kind of arts of New Zealand including Maori arts too.
Victoria Park Market as a creative market for teenager and traveler.
One Tree Hill (Maungakiekie) is a volcanic cone which dominates the skyline in the southern inner suburbs. Also it is history place of negotiation about Maori people and European people.
Ericsson Stadium is a rugby stadium. It is a famous place of local people because rugby is the most famous sport in New Zealand.
Auckland Harbour Bridge is also the highlight and one of Auckland city’s symbolic.
However, Maori Culture and Maori Art easily found. Also Auckland is the best place for sheep products it is pretty cheap and the tourists can find different verities of sheep product and best quality too. Tourist visit Auckland in early morning, afternoon, or evening and also a special part of Auckland city is a night time. Especially sky tower changes colour every month. So, it is very beautiful to visit Auckland city as a Tourist destination region (TDR).
Tourism industries
Normally, tourists are booking everything from travel agency but some just booking only air ticket so Tourism industries quite important for tourist. Leiper said that Tourism industries are an organizational element which is collections of managed organizations in the business of tourism that work together to some degree in marketing tourism and providing services, goods and facilities and Tourism industries represent organizations that engage or influent the tourists activities (Leiper, 2004). The tourists arriving in Auckland were welcomed by local people. And there are various tourism industries to accommodate tourists visiting to Auckland. Kiwiexperience.com one of many choice about tourism information service which is reasonable price and many of tourist from this site are around 18-35 year old. Tourismnewzealand.com is recognized by ministry of government for give every information to traveller. However, Auckland city has a many information centre service and also there are officer who wearing a red suit will help you to give information for traveller in every main street. So it quite helpful for traveller without travel plans.
ENVIRONMENTS AFFECTING WHOLE TOURISM SYSTEM (WTS)
Environments nearby a tourism destination interrelate with tourism actions happening in the destination. Following are some environments affecting WTS in Auckland.
Physical environment
The Atmosphere in the city the architecture of the buildings reflects European style and elegance. Some of architectural is Maori style. It is the one of many major tourist attractions in Auckland. And also Auckland city is a green city and safe. So, this kind of physical environment is the first reason for the city to be a Tourist destination region (TDR).
Climate change
At the present, Auckland is facing some world environmental problems call “climate change or global warming”. So some time Auckland meets some bad effect of this problem too.
World economy crisis
World economy crisis effects to every tourist from worldwide. Tourist least spent their money and also they slow down for many holiday plan. So, just like Leiper said no tourist no tourism.
WHOLE TOURISM SYSTEM (WTS) AFFECTING ENVIRONMENTS
The environments of anything are the nearby circumstance that may have an effect on it in any way and that might be affected by it (Leiper, 2004).
Physical impacts
Mainly in Auckland mostly at weekend it is seen as physical impacts caused by the growing number of tourists coming from everywhere and the domestic tourists are visit in the weekend time. So it a lot of traveller in every beaches or tourist attractions. It is main worst part and the pollution. So, water pollutions and urban waste are increased because of activities done by tourists.
Economic impacts
Tourism has major effects on the economies of destination areas (Mathieson and Wall, 1982). So, A number of factors are responsible for the rapid growth and development of the tourism industry in New Zealand. These include the strong economic growth increase in income, breakdown of political barriers, easing of travel restrictions, liberalization of air transport, and focused marketing campaigns. Strong economic growth in New Zealand is attributed to a focus on market reforms, export oriented industries, stable currencies, diversification of the economy, and massive injection of foreign capital. Billions of Us dollars are being poured into the tourism infrastructure to accommodate a rapidly increasing Indian tourism industry. This has intensified trade, investment, and travel within the region and with the rest of the world. Tourism also helps to generate additional job placements for its people (Mathieson and Wall, 1982). Tourists are spending money in Auckland as a Tourist destination region (TDR) and also give involvement in rising per person wages in the places and also improve various businesses for other communities.
CONCLUSION
This report showed how the model of Whole Tourism System (WTS) is applied in Auckland city. There are five elements in whole tourism systems they are Travellers Generating Regions (TGR), the Transit Route (TR) and the Tourist Destination Region (TDR) Tourism Industries and Tourist.
Knowledge of how Leiper’s Basic Whole Tourist System aids in the development of a destination such as Auckland city. Throughout my study in this area I have looked at this whole system will helps the tourism planners the planners need to understand this system because this paper gives the brief understanding about each and every element in this system and how it will after the other system as well. All the system are interrelated to other systems so each and every element should work properly as if one fails to function properly wit will affect the whole tourism system. According from my point of view after studying about the whole tourism system each and every element is important to be a success full trip if one of the elements is missing from the Whole tourism system (WTS) there is no tour and then there is no tourism.
