Literature on tourism and destination marketing research is rich with key themes which seek to explain why people travel and select specific destinations. Many of the studies are based on the theory of pull and push motivations. The theory posits that tourists are pushed by internal desires or emotional factors to travel as well as […]
Destination Marketing This report provides an analysis and evaluation of the Barcelona’s current marketing provision and market position. Secondary research has been conducted on the marketing provisions, marketing campaign and their delivery methods of their promotions. Research has shown that Social media, destination websites and Television have been the medium of choices. The report shows […]
Market Analysis: Industry and Competition EXECUTIVE SUMMARY Businesses fail to define satisfaction in the same way that customers do. Customer relationship satisfaction is measured by repeat business and recommendation of the store to others (Thompson 2004, p. 104). While customers can agree to these behaviours only “60% of customers who named a business they were […]
This module introduces the basic concepts of hotel operations. It will help students to acquire the basic knowledge about the hotel business and its operations prior to acquiring more knowledge in the field The learner should read the ATHE resources, study the recommended text book on this unit and also do their own research. Learning […]
Q1-What is the mission of Etihad Airways? The mission of the airline is to maximize profitability by implementing effectual business methods for optimal yield, minimum transit times, maximum load-factors, seamless and immediate information to the airline community, administration and increase customer service. Q2-What is wrong with this mission? In the mission stated above, few of […]
2.1 Introduction Growing interest in culture and heritage by tourists has led to such an increase in the number of visits to cultural heritage destinations in the world that cultural tourism has become one of the fastest-growing market segments in tourism. The preservation of cultural heritage through tourism receives more and more recognition and at […]
The objectives in this section will reveal on what does the purposes of this research project served. Firstly, this project will briefly discuss about PESTE (Political, Economic, Sociocultural, Technology, and Ecological) analysis on Malaysia. The discussion will go on into the literature part whereby it will firstly discuss various type of definitions of tourism. Then […]
Delhi has a rich history because in the past it has been ruled by some of the most powerful kings. The city’s history began with the creation of Indraprastha by the Panadavas. It has been said that this place was nothing more than a barren land, and it was turned into an excellent city by […]
1.Get Sponsored to Travel! Getting sponsored is an innovative and new way to travel around the world. By using fundraising sites such as Kickstarter, GoGetFunding, and FundRazr, you can raise all of your travel and expense costs to travel the world for free – all you have to do is to have an idea and […]
Budget hotels was firstly born in the United States in the 1960s and introduced in United Kingdom in the mid 1980s with the opening of the first Little Chef Travel Lodge and the Ibis (Senior and Akehurst, 1991; McCaskey and Symes, 2004). Since then it has become the most developed and beneficial hospitality area to […]
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