Pakistan appeared as a modern nation on 14 August 1947. There are four provinces and all four are gifted with heritage and culture. It is one of fertile and unique collections of majestic and rugged mountains, lush fields, deserts, rivers, lakes, seashores and landscapes enriched with friendly and hospitable people thus making it a heavenly […]
Purpose – The purpose of this paper is to test the effect of different service quality factors as quality of food, music, ambience, waiter service on customer satisfaction in a restaurant and to study how the customer satisfaction ultimately relates to customer loyalty for the restaurant. Design/methodology/approach – A questionnaire was given to MBA students […]
Nowadays, there are many authors defined motivation as a major determinant of the tourists behavior. Mostly, the theory of motivation is related to the concept of need. Needs are seen as the force that arouses motivated behavior and it is assumed that, to understand human motivation, it is necessary to discover what needs people have […]
Talking about sustainable tourism, a crucial question comes to our mind that have we achieved any success till now. This question is crucial since in several countries sustainable tourism or ecotourism or other forms of tourism that generally talks of similar objectives stated almost for a couple of decades by now. However, evidences suggest that […]
The process of conducting research on the business environment within which the organization operates and on the organization itself, in order to formulate and implementation of strategy for future business operations can be mentioned as Strategic analysis of hospitality organization. To do the assessment can use number of tools to process of strategic analysis, including […]
What is the largest and most visited resort in the world? Walt Disney World, Orlando, Florida is the largest and most visited place in the world. The Walt Disney World Resort contains a variety of places to visit. Disney World offers four famous theme parks, two water parks, along with many other Disney themed attractions. […]
Around the world, the hospitality industry has been marked by growing at an unprecedented rate . There has increased focus on the hospitality industry as an industry of global dimensions. Today, the hospitality industry is considered as a successful sector especially there are more and more consumers look at the quality not merely quantity. Consumers […]
A marketing environment comprises of macro and micro elements. Marketers should consider both internal and external environments to understand the whole of the market in which they want to sell their products or services (Masterson and Pickton, 2004). Normally, in a time of recession, customers do not spend too much money on overseas holidays (Mintel, […]
Tourism is one of the industries that are significant to the global economy last few decades. Yet, the changing of the travel trend recently leads to the economic growth. The changes are cause by the youth travelling frequency and the travel periods. They tend to travel more frequently and for longer periods, thus these groups […]
Introduction of Communication The definition of verb to communication is, “to impart , to transmit, to succeed in conveying Information” In hotel there is a considerable amount of information to be transmit ted to and form staff in various department , as well as to GUEST, CUSTOMER , SUPPLIERS, and OTHERS. There are ,for example […]
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