Effectiveness Of Destination Marketing Campaigns In Seychelles Tourism Essay
INTRODUCTION Destination marketing has been proven to be a successful approach to increase visitor numbers (e.g. Blum and Fallon 2002; Cortes-Jimenez, Blake, McCabe and Pratt, 2009). Islands have long been popular tourist destinations, (Sharpley, 2001). Prevailing literature reveals that their physical and climatic characteristics, combined with the less tangible elements of ‘island-ness’, insularity, strategic location, […]