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CHAPTER 2 LITERATURE REVIEW 2.1 Introduction The purpose of this chapter is to review the key literature and the related theories regarding the tourism industry . The focus will be the medical tourism/healthcare services theories of competitiveness . The key findings are based on the applicability of the literature to the purpose and scope of…

Travelodge is the first budget hotel launched in 1985 in UK. It operates 380 hotels with 26,500 room in the UK. Travelodge is planning to grow 1000 more hotels by 2020. It employs above 5500 people and 87% of the booking are made online. The UK hotel market is estimated around 700,000 rooms (source: Melvyn…

With the increasing sophistication of hotel guests and patrons, the continual improvement of hospitality services towards the attainment of unparalleled excellence in the business remains the only edge the hotel has to sustain its position if not attain the leadership in the industry. By adopting the ISO 9001:2008 framework, the acculturation of a learning organization…

The Operation Management plays a major role in the organization. Operations management (OM) is the business action that plans, organizes, coordinates, and controls the assets bare to aftermath a company’s appurtenance and services. Operations management is an administrative function. For example restaurant has different functions include purchasing, receiving, controlling, and requisition of raw material. Operations…

For an organization of your choice, outline a new product or process or other form of innovation.Definition of creativity and innovation: “Creativity is the ability to think new idea. (This includes the ability to rethink an old idea, for example to think of a new application for an existing technology.” “Innovation is the process by…

The NZ aviation sector has grown from strength-to-strength in the recent years. New Zealand has a very high involvement with the aviation industry than many other countries. The aviation industry over here is world-class and the kiwis are air minded too. This made the aviation business a large one. Moreover, from the past few years,…

Euro Disney and other Disney are subsidiaries to Walt Disney Company. This is a case study based on Euro Disney to critically analyse and answer question of the Not So Wonderful World of EuroDisney- Things are Better Now at Paris Disneyland. EuroDisney first year of operation was faced with several factors in which hindered their…

1. Introduction Nowadays, cruise tourism plays an important role in the tourism industry. Cruise ships become newer, larger and more comfortable so that nearly every need of the customers can be satisfied on the high seas. Capabilities like theaters, cinemas, fitness clubs, discotheques, casinos, tennis courts and many others are common on most modern cruise…

Nature-based attraction is unique. Lang & O’Leary (1997) stated that nature-based tourists are more interested in nature, travel more often at longer distances and stay longer at a destination. Moreover, they are well educated, with high levels of both individual and household income and are willing to spend more. Laarman and Durst (1987) defined natural-based…

Ecotourism was first put forward by the special adviser of IUCN, H · Ceballos Lascurain in1983. It was not only refers to all the natural scenery of the journey, but also emphasized that the scenery should not be lost. Ecotourism, as a new type of tourism has become a hot topic for debate. To understand…