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The current study analyzes the visitor operations and experience in a detailed manner for Kelvingrove Art Gallery and Museum. The visitor operations and experience is handled in the current study in four different perspectives namely: Marketing Perspective, Management Perspective, Operations perspective and Quality Perspective. Marketing perspective starts with the approach of marketing strategies using 4…

When the beach holidays package and water activities are getting more popular, the bloom of coastal resorts appear and the attentions to the form of existence morphology of coastal resort are focused. By understanding the morphology of a coastal resort, it helps the local authority and planner to build a thorough of appreciation to the…

In the previous chapter, secondary data such as books, journals and online journals are used to conduct the literature review. In this chapter, primary data is collected through the case study. This chapter will cover the research framework consists of research purpose, research method, sampling method, research instrument and information collected from the case study.…

Fifty years ago, tourism was a word rarely used by most people. However, over the time, it has witnessed a dramatic transformation into a multifaceted activity. Travel and tourism have been confined to a privileged few, namely the rich at the early time. Now, tourism has grown to such dimensions and importance that it is…

Thomas Cook marketing department: The task of the marketing department is to identify and plan holidays to meet potential clients’ needs and to ensure the company offer the right holidays at the right price to the right clients at the right time. Marketing segmentation: Thomas Cook strategy on market segmentation is to continue to deliver…

Tourism industry worldwide is one of the largest sectors which have greater contribution in the growth of economy. It is obvious that tourist from one continent travel to other continents. Southeast Asian countries have become popular destination for European tourists and the government in each respective country from Southeast Asia putting significant efforts to attract…

Air Asia was set up by Dato Tony Fernandes in 2001. Air Asia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. Air Asia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia,…

Introduction Air Arabia is the first and the leading low-cost carrier in the Middle East region .It is also the official airline of the emirate of Sharjah .Air Arabia was established on 3 February 2003 and is a profitable business from the first year. In, 2007, Air Arabia was transformed from a Limited Liability Company…

After the tourism organization have decided in selecting the distribution channel, the tourism organization such as hotel must implement and manage the distribution that being choose in order to gain revenue. Therefore in distribution channel management it includes selecting and motivating individual channel members and also evaluated their performance. For the hotel to generate higher…

Mallorca is the largest of the Balearic Island, at a size of 3,667 square Kilometres and is located off the South-east coast of Spain. The islands coastline stretches for 550 km, and has a climate of hot summers and mild winters with average temperatures reaching 21 Celsius. Mallorcas current population is just over 790,000, and…