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In this chapter, the author gives a brief overview of the origin of tourism and highlights the importance of tourism market segmentation, reviewing the impact tourism has on a country’s economy. The niche market segment and the terminologies used in this dissertation will be explained. The author will look into the economical potential of gay,…

Chapter 2 This chapter deals with the importance of Tourism in Mauritius along with its socio-cultural impacts. The government too encourages tourism for its ability to spread economic development along with reducing inequalities in income distribution by providing jobs. In other words, it raises the standard of living of the local people. As mentioned by…

The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world. To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing,…

Tourism development depends on the local environment, but the hotel as a pillar industry of tourism, on environmental protection and reasonable use of resources made aˆ‹aˆ‹efforts directly related to the development of tourism and affect the sustainable development of society. 2. Review on Sustainability Marketing Since 90s, a wave of green revolution is sweeping the…

1. Introduction: In today’s competitive hotel and resort industry in china, the delivery of consistent quality service is imperative to success. As we all know, the hotel service starts with employees. They represent the human side of the brand; they are also the personality and face of a hotel. It is often these employees who…

Quality service is a management tool that provides companies with a means of monitoring service from the customers perspective. Quality Assurance refers to any planned and systematic activity directed towards providing consumers with goods and services of appropriate quality, along with the confidence that they meet consumers’ requirements. Quality assurance depend on excellence of two…

Leisure and recreation are as old as human beings and were present in the lives of our Stone Age ancestors. Man is always busy in work for its survival but there is a growing desire to get a good work balance with leisure time. With the blessing of latest technology we are in the era…

The significant growth of tourism activity without a doubt marks tourism as one of the most notable economic and social occurrence of the past century. According to the World Tourism Organization (2005), the number of international arrivals shows a growth from a 25 million international arrivals in 1950 to over 700 million in 2002, matching…

The hospitality management is on the basis of management Therefore, hospitality managers need to learn more knowledge concerning the management. In the modern hospitality management, the managers need to embrace diversity as an important aspect. Modern hospitality has diverse customers and the demands of customers are different. As a result, the hotel should not only…

Tourism is the major economic sector for many countries around the world especially for small island developing states. . The major growth of the tourism industry started in the 1980’s culmination increasing coastal development with major investments in hotels Mauritius is now a well established high class tourist resort destination and tourism is the third…