1.0 Executive summary The current situation of Air market is not steady and could satisfy needs of customers, more and more negative news appear to show depression of AirAsia. AirAsia is a Malaysian-based company which owns airlines in Asia with low cost and provide 400 flight lines over 25 countries, the AirAsia was first founded […]
Malaysia is a central of constitutional monarchy system in Southeast Asia. It is based on 13 states and three federal territories and has a total large are of land of 329,847 square kilometres. The capital city is Kuala Lumpur while Putrajaya is the base of the federal government. The population in 2009 is at over […]
This report is about Ocean Park of Hong Kong – one of the largest amusement ocean park in the Orient and even in the world. In this report we are going to cover such topic as strategy concepts of Ocean Park, external and internal environment of organisation and its corporate, business-level and international strategy. On […]
This report talks about the accommodation on Hilton Hotel in Salalah. In methodology we used many techniques such as exploratory and quantitative. The objectives of this research are evaluating these things that are related to Hilton Hotel accommodation: 1- Evaluate making reservation. 2- Evaluate transport. 3- Evaluate exterior. 4- Evaluate the reception. 5- Evaluate rooms. […]
According to statistics, there are aspects which affect our way of thinking much more than mass media alone. The information and advice we are fed daily from various sources can often be ignored by us, but the mass media influences us all greatly, therefore, it is important for us to define mass media. The term […]
This essay critically discusses the relationship between heritage and community, collecting and making reference to a wide range of writing and theorizing on heritage and its management. As Lowenthal (1995) argues in his book The Past is a Foreign Country, the past is an ever-changing phenomenon, which is not constant due to the way in […]
In this report I would write about ‘The relationship between the tour operators and their suppliers’. I would give some description of Accommodation, Transport, Ground handlers, excursions and activities, Food and crafts. This is related to the topic so I will try describing them as good as possible. I will also write about Tourism and […]
This paper seeks to discuss the concept of product life cycle apply to the cruise product selling in Wing On Travel Agent (Hong Kong). First, the relationship between tourist product and cruise product is defined. Then the concept of product life cycle is introduced. Finally, a case study of Wing On Travel Agent (Hong Kong) […]
The Regent Hotel Case Study 1. Pricing Strategy Review – Key Issues There are several key issues which must be considered when determining the pricing strategy for a hotel. The main variables that affect hotel room pricing in general will include transient demand at the location, for example during festivals, conferences or major tourist occasions, […]
Hong Kong tourism is one of the four pillars in its economy. With its image as a cosmopolitan city, Hong Kong has attracted millions of tourists each year. However there are tourism issues that should not be overlooked by the government and the Hong Kong Tourism Commission (HKTC) in order to develop strategies to maintain […]
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