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In spite of lots of controversies, in august 2006 Air Transport World Magazine announced that Ryanair was the most profitable airline in the world on the basis of its operating and net profit margins (case study). The purpose of this report is to undertake an environmental analysis of European airline industry with implications to Rynair.…

Research carried by the author has pointed out the differences in the choice of entry mode of Accor in Thailand and China. According to interviews carried before the analysis, managers in Thailand assumed the foreign direct investment as the major choice for local market, which can intensify the network of hotel chains and avoiding financial…

With the increasing sophistication of hotel guests and patrons, the continual improvement of hospitality services towards the attainment of unparalleled excellence in the business remains the only edge the hotel has to sustain its position if not attain the leadership in the industry. By adopting the ISO 9001:2008 framework, the acculturation of a learning organization…

Abstract For the purpose of enhancing the value of green hotel, the hotel comes out with the new business management concept, which brings the green concept into the hotel operations and management. In order to establish a green marketing concept, it is a need to collect green information, green technology, development of green product, development…

Introduction Since its inception hotels have provided travellers with a place to stay away from home and which offers them amenities that would ensure their comfort and security. The hotel industry core value is to deliver quality service to their guest, and with it also comes the obligation of being responsible for their security while…

The tourism industry in the last two decades developed significantly in Malaysia. Malaysia has received 24.6 million tourists from all over the world in the year 2010, (Datuk Seri Dr Ng Yen Yen, Tourism Minister of Malaysia) and in a report conducted by WTO, Kuala Lumpur( the capital city of Malaysia), was among the top…

This chapter describes the methods of research and explains the methods used in the present study. This chapter is divided into five parts: objectives of the study and the research questions; description of the research types; data sampling and collection procedures; data analysis of the data collected; reliability, validity, and generalizability of the research methods…

According to the World Travel and Tourism Council (WTTC), the tourism and hospitality industry represents one of the most important sectors of the global economy, which contributes a US $6 trillion business that employs over 230 million people and a significant portion of the world’s workforce. In other word, human resource considered one of the…

People are one of the most significant resources for business, especially in the people-intensive and service- intensive hospitality industry (Kong and Baum, 2006). Additionally, front office plays a role of reception and marketing as well as the “brain” in the hotel, and it is an important factor that has impact on hotel’s image and reputation.…

Motivation of employees is not a new phenomenon, however very little attention paid to him. The major and most successful companies are svjestne importance of human factors in their organization, but, unfortunately, is much more smaller and not so successful that profit only the vision, mission and sole objective. Many people are not thinking and…