Atithi Devo Bhava means Guest is God. In India guest is treated as God. Max Muller stated that If we were to look the whole world to find out the country most richly endowed with all the wealth, power, and beauty which nature can bestow- in some parts a veritable paradise on Earth- I should […]
The Indian Hotel Industry has been divided into seven categories by the Ministry of Tourism, Government of India based on the facilities and features offered in the hotels. Of these the luxury segment has been defined as consisting primarily of Five Star and Five Star Deluxe hotels, catering to the elite class of the society. […]
The increasing trend in marriage halls over the years mainly from 2007-2012 is contributed by a number of reasons. The main aim of this thesis is to find out the reasons to the rising trend in marriage halls from 2007-2012 and to gather in depth knowledge of the marriage halls business and industry in Lahore […]
Mass Market tour operators have dominated in the outbound market for years, with the rise of holidays abroad becoming more and more popular since the end of the Second World War. Thomas Cook, Thomson and First Choice are examples of mass market tour operators. Thomson and First Choice belong to TUI, these are known as […]
The World Tourism Organization (WTO) defines tourism as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.” James Mak (2004) found that about 62 percent of international travel is leisure travel, 18 percent business travel, and the […]
In this chapter, the author gives a brief overview of the origin of tourism and highlights the importance of tourism market segmentation, reviewing the impact tourism has on a country’s economy. The niche market segment and the terminologies used in this dissertation will be explained. The author will look into the economical potential of gay, […]
Chapter 2 This chapter deals with the importance of Tourism in Mauritius along with its socio-cultural impacts. The government too encourages tourism for its ability to spread economic development along with reducing inequalities in income distribution by providing jobs. In other words, it raises the standard of living of the local people. As mentioned by […]
The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world. To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, […]
Tourism development depends on the local environment, but the hotel as a pillar industry of tourism, on environmental protection and reasonable use of resources made aˆ‹aˆ‹efforts directly related to the development of tourism and affect the sustainable development of society. 2. Review on Sustainability Marketing Since 90s, a wave of green revolution is sweeping the […]
1. Introduction: In today’s competitive hotel and resort industry in china, the delivery of consistent quality service is imperative to success. As we all know, the hotel service starts with employees. They represent the human side of the brand; they are also the personality and face of a hotel. It is often these employees who […]
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