Hotel X operates in a fragmented industry largely controlled by the guests and their preferential needs. The strategic audit involved analyzing; the macro-environment by the PESTEL model, the competitive industry environment by the Porter’s Five Forces model, the key stakeholders expectations and the internal strengths and weaknesses. This SWOT analysis concludes the strengths (products, brand, […]
The hotel industry within the United Kingdom is a highly competitive market with many different hotel organisations, such as Tune Hotels, each trying to offer something unique, desirable and profitable. It is therefore important for organisations within this industry to remain constantly aware of the external factors that could potentially affect their performance and productivity. […]
In the last half of the twentieth century, the first location for gambling tourism was established in Nevada, U.S.A. The distinctive of this tourism is a combination of the peculiar geography of Nevadan region with the benefits of the federal system and their own individualistic esprit to form a prosperous economy. The development of the […]
Periyar,Kerala Periyar in Thekkady district of Kerala is famous only for one reason-it is home to one of the Zealously guarded and efficiently managed protected areas of India and one of 27 tiger reserves in India. Periyar is located in biodiversity hotspot of India ie.the Western Ghats in God?s Own Country, Kerala.It is home to […]
Explain the unique characteristics that separate service businesses from other business the deal with tangible product. Discuss what should a person prepares if he/she wants to become an hotelier. Question 1 The hotel industry is also known as the service sector. The reception and entertainment of guests, visitors, or strangers with liberality and good will. […]
The study investigates American customers’ perceptions of Chinese restaurants in the U.S., using the importance – performance analysis approach. This study also examines which attributes of Chinese restaurants influence American customers, satisfaction and behavioural intentions. The IPA shows that environmental cleanliness and attentive service are two important areas where Chinese restaurateurs can make improvements. In […]
Penang Island or also known by the name of Pearl of the Orient is a small island located in the north-western coast of Peninsular Malaysia covering 285 sq Km and also a narrow strip comprising 760 sq km over on the mainland known as Seberang Perai. . Also known to be a melting pot for […]
Title: Festival and Event in sustainability of Tourism: Penang Hot Air Balloon Festival Tourism is an activity that can have a really huge effect on sustainable development. Sustainability of tourism includes for reaching cooperation between visitor organizations, traveler destinations and national, provincial and local authorities so as to cover a wide group of difficulties and […]
Pattaya – Sin city! Sawasdee (Hello in Thai)! Known for its go-go and beer bars, Pattaya is coastal resort on the coasts of the Gulf of Thailand. It is around 150 km away from Bangkok. Sex tourism is the main attraction here; however this resort city is also visited by local families and travelers from […]
The Caribbean includes the over seven thousand islands. As in most developing countries, the Caribbean is recognised as an area heavily dependent on the tourism industry for economic survival ( Manley 1995 & Jessop 2000) . According to the Caribbean Tourism Statistics, in 2002 the area attracted more than 14 million tourists per year. The […]
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