1.1 Sri Lanka is being of the Pearl of the Indian Ocean, Sri Lanka is very famous for Tourism. The surrounded wonderful beaches, the different climates in the same country at the same time within short distance, the unique animals and the trees and wild life all matters for Tourism. Despite all these reason there […]
Masai Mara is known as the greatest wildlife reserve in Africa. The reserve is located in the southwest Kenya. The reserve is famous for the huge numbers of lions, the Great Wildebeest Migration and the Masai people who are well known for the culture and dress. The Masai Mara National Reserve is considered as Africa’s […]
Marrakesh – The Red City As-salam alaykom! (Hello in Arabic) Marrakesh is the third largest city of Morocco and is situated at the foot of the Atlas Mountains. It is the most important of the four imperial cities of Morocco and has a rich history. A city of palaces, tombs, markets and myriad entertainments, Marrakesh […]
Abstract- Marks & Spencer (M&S) is UK based one of the biggest retailers in the world, Over 895 store in more than 40 territories around the world are being operated by the Company. Plan A that consists of 100 commitments such as climate change, waste, sustainable raw materials, and fair partnership has been announced by […]
The hospitality industry of india is expected to grow at a rate of 8.8% from 2007-16, placing India the second-fastest growing tourism market in the world. Progress like massive investment in hotel infrastructure and open sky policies which are made by the government are all aimed at propelling growth in the hospitality sector. Hotel and […]
ABSTRACT Market Segmentation recognizes that people differ in their tastes, needs, attitudes, lifestyles, family size, and composition, etc… “It is a deliberate policy of maximising demand by directing marketing efforts at significant sub-groups of customers of consumers” (Chisnall, 1985: 264). ‘Segmentation involves viewing a heterogeneous market as a number of smaller, more homogeneous markets’ (Smith, […]
the phenomenon arising from temporary visits or stay away from home outside the normal place of residence for any reason other than furthering an occupation remunerated from the place visited The main activities of the tourism and hospitality industry are to help the people for their best comfort and entertainment in terms of service and […]
It has won business and customer awards from around the world. Virgin Atlantic stands at the second largest international airline to come under the British Long Haul category. Virgin Atlantic holds a United Kingdom Civil Aviation Authority Type A Operating License, which permits it to carry passengers, cargo, and mail on aircraft with 20 or […]
Tourism is defined by Burkart & Medlik as: “the phenomenon arising from temporary visits(or stay away from home)outside the normal place of residence for any reason other than furthering an occupation remunerated from the place visited” Lickorish and Jenkins credit the sustained grouth of tourism to the grouth in disposable income and paid holiday;it is […]
As the tourism is important industry in Hong Kong, more and more travel agencies use different marketing strategies to attract tourists. These travel agencies have like Hong Thai travel and Smart Holiday. Hong Thai Travel is a big organization. It is established in 1966, and now has more than one thousand employees. On the other […]
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