Marketing Strategies For Medical Tourism In India Tourism Essay

Medical tourism- the concept of traveling far and wide for better medical treatment is not a novel idea, only the term. The globalization of the health care sector and the massive demand for low cost-high quality treatment in recent times has caught the attention of many developing countries that have the adequate resources and potential […]

admin 12 December, 2018 0

Marketing Strategies For Hopsitality And Tourism Industry

The hospitality and tourism industry is one of the world’s prevalent industries and also the most fragmented with large number of small business. The contribution of hospitality and tourism industry to GDP can be measured in the terms of the revenue generated by tourists (Bardgett 2000). The industry promotes international understanding and gives support to […]

Marketing Strategies to Counteract Recession in Hotels

What marketing strategy is best used to counteract the effects of a potential recession on the four star hotel industry in the UK economy? Contents (Jump to) Background and Research Aims Literature Review Proposed Methodology Research Strategy and Resources Required References Background and Research Aim Financial Management (2008) reported that, at a recent CIMA forum […]

Marketing Strategies And The Positioning Of Hotels Tourism Essay

A hotel’s positioning is a crucial determinant in developing its subsequent marketing strategies. Incorrect hotel positioning will lead to an unclear vision of the hotel’s development and eventually affect the profitability of the hotel (Ransley & Ingram 2004, p.37). Our hotel has been positioned as a 3.5 start hotel that sits in the middle of […]

Marketing Plan Oberoi Hotels In Mumbai

A luxury 5-star business hotel, The Oberoi, New Delhi provides over 250 rooms and suites. It features the best of restaurants, a well-equipped business center and a rejuvenating spa experience. In addition the dedicated service makes the hotel popular with business and leisure travelers. Bearing a blend of traditional and colonial style, the rooms are […]

Marketing Plan For Tui Travel Plc Tourism Essay

This section resumes the marketing opportunities, strategy and financial objectives for senior manager who are in charge with the approval of the marketing plan. TUI Travel PLC is looking to extend its already integrated operations by opening a sightseeing division. The pilot will be executed in the UK, as London is one of the major […]

admin 11 December, 2018 0

Marketing Plan For Hospitality And Tourism Industry

Explaining the importance of market research and advantages and disadvantages of implementation of the marketing plan for Hospitality/Tourism industry are the key concepts of this essay. To attain these objectives at first a brief description of market research and marketing plan have been given respectively followed by the importance of their presence in the service […]

Marketing Mix Strategy Of The Kenya Tourist Board

The Kenya Tourist Board will develop a good marketing mix strategy to attract target customers from Asian tourism market. The marketing mix will encompass 4P’s analysis that includes tailored tour packages, pricing strategies, well-designed service channels and promotion programs. Kenya is positioned as a unique and attractive holiday destination that people would like to visit. […]

Tourism Marketing Mix Essay

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their […]

Marketing Islamic Travel Destinations A Religious Perspective Tourism Essay

Literature on tourism and destination marketing research is rich with key themes which seek to explain why people travel and select specific destinations. Many of the studies are based on the theory of pull and push motivations. The theory posits that tourists are pushed by internal desires or emotional factors to travel as well as […]

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