How football clubs in english premier league advertise?

Preface

Frankly speaking, this research went on as I am mad at soccer, especially in English Premier League. At first, when I were given a chance to choose what to research about, I really did not think of anything but something I wanted to know or just something that was floating on my mind. Without hesitation, I chose to research on the marketing strategy using Derby Matches in English Premier League, in abbreviate, EPL. Although I do not think it was a cool decision, as I promised to research on this, let me start on how I would delve into this topic and what other things I would refer to for more understanding on advertisement or marking in the field of soccer.

As I was developing how I should write on this, I came to think of referring to various things apart from marketing strategy through Derby Matches in English Premier League, such as general marketing strategy, Derby Matches Worldwide, history of English Primier League, and so on, for the better understanding of EPL. Because although my research paper concerns more on the business part of EPL, I believe it is a sort of important to know the background of something whatever that might be. Likewise, as I believe knowing the background of EPL is of importance, I will, first of all, elaborate on the history of EPL, just as same as the history written on the internet.

Then, as I am delving into the part of “marketing strategy,” I will elaborate on the marketing strategies concerning soccer either worldwide or in EPL, marketing strategies through Derby Matches Worldwide then I will delve into my main part which concerns the marketing strategy through Derby Matches within English Premier League.

Oh, also before that I should explain what is Derby Match and which matches are included within that category.

Anyways, my passion on soccer led me to write on this field which made me learn more about English Premier League itself and marketing strategy, which I am going to learn at university in the future, for I am planning to major in Business.

I hope you learn much through my research paper, and at the same time, be more interested in soccer itself.

History of English Premier League

Originally, English Premier League stems from The Football League First Division, which was founded in 1888. Until the end of 1980s, English Football marked a low point, although there was a significant success during the 1970s and 1980s for Europeans. However, with the success of 1990 FIFA World Cup for England, as it made to reach semi-finals, UEFA lifted the five-year ban on English clubs playing in European competition, which was primarily cause by hooliganism in England.

With the influx of money, at the end of 1991 season, a proposal for a new league was made, and with the name of English Premier League, the new league went on.

(The original logo of English Premier League)

So the league started in 1992, originally with 17 football clubs.

What is Derby Match?

In terms of soccer, derby match means a sporting fixture between two local rivals. It is often called “crosstown rivalry” in North America. Anyway, as the original country of soccer refers to it as “derby match, most people in the world use the term “derby match” instead of “crosstown rivalry.”

General Marketing Strategy

Many companies invest on football clubs in order to make profits. Like many profit making companies does, in order to make profits, football clubs advertise in various ways. But in most cases, just like this, through their own websites they advertise their matches, commodities and other additional profit making items.

(webside of Manchester United Football Club)

Derby Matches Worldwide

In this part, let me just list few of them, for listing all of them would be space wasting or worthless to know of.

Korea

– Seoul National Capital Area Derby – FC Seoul v Suwon Samsung Bluewings – Football

– Honam Derby – Chunnam Dragons v Jeonbuk FC – Football

– Ulsan Derby – Ulsan v Ulsan Hyundai Mipo Dockyard – Football (FA Cup)

– Industrial Derby – Ulsan v Pohang Steelers – Football

– Gyeongin Derby – FC Seoul V Incheon United – Football

Spain

– El Clasico – Real Madrid v Barcelona – football

– Andalusian Derby – Sevilla FC v Real Betis

– Catalunya Derby – Barcelona v Espanol

Although there are much more derby matches, again, I believe listing all of them would be wasting of my space limit. So I only mentioned those in South Korea, as it is my mother nation, and Spain, for its league is one of world’s 4 largest leagues.

Derby Matches in England

Likewise, let me name just few of derby matches within England, because listing all of them would be too much, for football clubs there call their matches derby matches themselves even in the 4th division of the English League!(although they are as good as amateurs.)

– London Derby – Arsenal FC, Chelsea FC, Tottenham Hotspur, Fulham FC West Ham United, Charlton Athletic, Crystal Palace FC

– Birmingham Derby – Aston Villa v Birmingham City FC

– Manchester Derby – Manchester United v Manchester City

– Liverpool Derby – Liverpool FC v Everton FC

Marketing Strategy through Derby Matches Worldwide

Like I said before, I am in short of space to write on. So let me just show one example of how football clubs make marketing strategies through derby matches. Here is an example of El Clasico.

This is from the official website of Barcelona FC. Here, I was able to find out an independent web page to elaborate on El Clasico. It makes people to feel the enthusiasm and get interested in the match itself. Thus making people involved in the match and buy the ticket for it. As you can see from the picture, it updates the latest match of El Clasico, or it makes the most remembered match remained so that people can enjoy its enthusiasm.

Marketing Strategy through Derby Matches in EPL

Due to a shortage of paper as I am only allowed to write all things in 10 pages, in this part, let me introduce two pictures that can radically show how derby matches in England is like and how football clubs market in the market in order to hook people’s attention.

There is a football player Tevez, who originally played for Manchester United. As you can see in the second picture, he is playing for Manchester United with his number 32. Ironically, this picture is used in the first picture, which is from the advertisement of Manchester City. How? Here is an amazing fact; Tevez moved to Manchester City. Usually, transfer between derby teams is unforgivable, especially between the teams like Manchesters. Anyway, the first picture that Manchester City advertised on is just enough to drag and hook people’s attention on the match and makes people to buy tickets for it.

Concluding Remarks

I do believe that this is not enough for you (readers) to know about the EPL itself and marketing strategies. However I really hope that this was helpful for you learning what EPL is, and how do football clubs in EPL markets on, as well as other football clubs worldwide.

Again, thanks for providing this kind of opportunity that I can delve into one subject and write 10-page-long research paper.

Hooliganism across cultures and nations

Abstract

Football disorder has ruled football fields for decades. Therefore, hooligans constitute the main problem in modern football. Recently, many clashes linked with nationalism, racism, and discrimination, have risen in all parts of the world. While it was known identity was a cause of hooliganism, this paper analyzes how the desire to represent a particular club or nation causes violence among football fans (hooliganism), more precisly why does it lead to discriminatory acts. Six scholarly and non-scholarly articles have been described and compared to find out the possible causes of such behaviours. Impule in emotions and the social phenomenon of following the group, lead by identity, accentuate the causes of discrimination. It results in large discriminatory acts commited by particular racist hooligan groups.

Hooliganism across Cultures and Nations
Introduction

This paper will focus on how identify influences violence in football games. Over the course of the last half-century, violence among football fans has risen to a point of no control, and it has lead many researchers (Canon 2008) and (Gow and Rookwood 2008) to question the causes of disruptions on football stands. The definition of a hooligan is not widely accepted. Some give it a positive connotation while others describe it in a negative way. Some of the proposed definitions of a hooligan are: one who actively participates in the “living experience” of football by engaging emotionally and positively in the success of their football club (Canon 2008), one who is strongly engaged in nationalism (Mota 2009), or the violent behaviour of a football spectator (Gow and Rookwood 2008). Yet, this topic is vastly debated. Experts argue whether or not hooligans still have their place in modern football. While statistics show the number of arrests due to rioting have risen on football stadiums in England (Chula 2009) and in the Netherlands (Spaaij 2007), ordinary fans are getting increasingly afraid of attending games of their beloved club (Spaaij 2007), security being the social nature of this problem. Furthermore, the threat must be massive since football is consiered as a religion for 60% of european fans (Canon 2008). In other cases, lead by strong emotions based on their identity, hooligans have engaged in atrocities that lead to many casualties in Italy, England, and other parts of the world (Gow and Rookwood 2008). While it is known that there are many causes for hooliganism, such as the media, the police, personal reasons, the desire to represent, social causes and revenge, identity, and dissatisfaction (Gow and Rookwood 2008), the identity to a club or nation has caused many clashes based on nationalism, racism, and discrimination, (Football Against Racism in Europe n.d.) and (Spaaij & Vinas, 2005).

Thus, this essay will analyze how the desire to represent a particular club or nation causes violence among football fans (hooliganism), more precisly why does it lead to discriminatory acts. Therefore, seven scholarly and non-scholarly articles will be compared based on their explanations of why is football so important to average europeans and how does it lead to an impulse of emotions which causes riots and social unrests at football games.

Body Text
What is hooliganism?: The paragraph will focus on the description of hooliganism, it will suggest definitions, explain the causes of this phenomenon, and it will list examples of violence that has occurred in modern era football.
Multiple definitions: There are many definitions for hooliganism and it has not been widely agreed on which represents it the most.
Hooligan point of view:
One who actively participates in the “living experience” of football by engaging emotionally and positively in the success of their football club. (Canon, 2007, p. 4)
External point of view:
A specific form of spectator violence at football matches. (Spaiij, 2007, p. 330)
One who is strongely engaged in nationalism. (Mota, 2009, p.4)
The violent behaviour of a football spectator. (Gow and Rookwood, 2008, p. 71)
Causes: According to Gow and Rookwood (2008), “hooliganism is a diverse phenomenon that is not mono-casual” (p. 71).
Media, police, personal reasons, desire to represent (nationalism and identity), superiority and revenge, and dissatisfaction. “Involvment in football hooliganism has bee explained in relation to a number of factors, relating to interaction, identity, legitimacy, and power.” (Gow and Rookwood, 2008, pp. 75-79)
Hooligan experience: “buzz of excitement” (Spaiij, 2007, p. 330)
Examples of violence
Large public brawls outside of stadiums. (Chula, 2009)
Clashes between rival hooligan groups at football games. (Gow and Rookwood, 2008, p. 78)
Inter-group alliances and wars (Spaiij, 2007, p. 324)
Identity: This paragraph will focus on one of the causes of hooliganis: identity. It will explain why it is occuring, how it affects football fans, and how it leads to a popular phenomenon of following the group, and how it leads to discrimination. The involvement in hooliganism leads a normal person to commit acts that he would have never done under normal circumstances.
Need of belonging: Identity is characterized by the need to belong to a club or national team. (Gow and Rookwood, 2008, p. 76) It is a way for those who feel unimportant and marginalised to express their identity. (Gow and Rookwood, 2008, p. 78)
Strong emotions: “Accounts of hooligans reveal how they experience an overpowering ‘buzz’ or adrenalin rush when confronting their opponents”. (Spaiij, 2007, p. 330)
Phenomenon of following the group: “Their desire to […] conform to group norms of behaviour may lead them to use serious violence against groups or individuals. (Spaiij and Vinas, 2005, p. 160)
Discrimination in football: The paragraph will discuss the types of discrimination and its causes. Also, it will analyze the ways organizations are trying to fight it.
Types of discrimination
Homophobia, Racism, Exclusion of minorities. (Football Against Racism in Europe n.d.)
Causes
Cultural racism: “This cultural racism revolves around the construction and defense of an image of national culture in the face of the emergence and expansion of immigrant communities”. (Spaiij and Vinas, 2005, p. 160) Some cultures define some things as right or wrong. Homosexuality is defined as wrong in many countries across Easter and Southern Europe. (Football Against Racism in Europe n.d.)
Nationalism: “When Croatia played Bosnia & Herzegovina in Sarajevo, Croatian fans formed a human U symbol representing the fascist Ustase movement responsible for mass killings of Serbs, Jews and the Roma during World War II.” (Football Against Racism in Europe n.d.) Such events happen in countries where national identity is largely present.
What is done to stop discrimination
Non-governmantal organizations such as NGO (Spaiij and Vinas, 2005, p. 160) and FARE (Football Against Racism in Europe n.d.), trying to reduce xenophobia.

Hooliganism is a social phenomenon, largely portayed as being negative, that is not mon-casual. (Gow and Rookwood, 2008, p. 71) Multiple causes affect hooliganism (Gow and Rookwood, 2008, p. 78), but identity and the need to represent lead to serious manifestations as discrimination and violence. As one engages in a large group of fans, he experiences strong emotions and adrenaline boosts (Spaiij, 2007, p. 330) leading to the phenomenon of following the group (Spaiij and Vinas, 2005, p. 160). A person may, under those circumstances, do somethings that he would not do in real life setting. Homophobia, racism, and exclusion of minorities are some of the types of discrimination. (Football Against Racism in Europe n.d.) Cultural racism (Spaiij and Vinas, 2005, p. 160) and nationalism (Football Against Racism in Europe n.d.) are labeled as the main causes of discrimination, accentuated by the phenomenon of followers. This essay responded to the problem statement, and explained how the desire to represent causes violence, particularly discrimination. The internal validity of most of my srouces is not easily verifiable because they are descriptive researchs based on data and results of other researchers. Only two researchs include some quantitative and qualitative data. Gow and Rookwood use a small sample of twenty supporters, while Canon uses a larger sample of 2,000 survey respondants and a smaller sample of interviewed supporters. Sampling methods were not random in both cases. The external validity is good for most of the sources because we can generalize results to certain countries or to the entire European continent. The internal validity of my essay is good because I used a good methodology of literature review of my articles. But, since I analyzed only 7 sources, the external validity is not very high; I cannot generalize my results. But, my sources were good and were written by experts or organizations specialized in my domain of analysis. Thus, I can say the data and information used in my sources is appropriate. I believe my study to be a good analysis of the situation of hooliganism in Europe. Still, my study lacks numbers and data to prove what I say, since I analyzed other works. I cannot affirmate a certain cause & effect pattern.

Works Cited

Canon. “Football Passions.” The Social Issues Research Centre. 2008.

http://www.sirc.org/football/football_passions.pdf (accessed August 25, 2009).

The study was commissioned and realized by Canon, a well-known company, wanting to accomplish extensive sociological research on capturing the emotions of being a football fan. The names of the researchers are not indicated, thus, we cannot question the credentials of the authors; it will remain unknown and unestablished. But, the research was done by the Social Issues Research Center, which is a leading research group in the United Kingdom. The purpose of the study, as mentioned, was to capture the emotions of being a football fan and to compare the feelings, expressions, and behaviours of fans associated with support of their football teams. The major aspect of the study was that it should capture the experiences of every-day football fans and that it should provide their opinions on the problems of hooliganism. The sampling methods used for the study were interviews and online surveys. In the first case, fieldwork was conducted in eighteen countries. Online surveys (m=2,000) were took across all countries of Europe. There were no hypothesis, nor variables since the objective was to analyze various behaviours, and then to find a conclusion about the different aspects of hooliganism. The internal validity is good since the sampling was large, but it was not perfect since it was not done randomly. The study can be generalized to Europe and we can thus say the external validity is very good. As for the results and the conclusion, the research reveals a largely positive side to hooliganism. It also explains the rituals of football fans and the passion created by the fans. It is a largely descriptive research. I believe the study is biased because it only shows the hooligan’s point of view, which is unreal in the current atmosphere of modern football. Some results and statistics are good, but some should be analyzed carefully because they could be biased and unreliable.

Chula, Jesse. Hooliganism: Did It Ever Go Away? Who Foots The Bill? September 6, 2009. http://www.epltalk.com/hooliganism-did-it-ever-go-away-who-foots-the-bill/10832 (accessed September 6, 2009).

Football Against Racism in Europe. Racism in Football. http://www.farenet.org/default.asp?intPageID=40 (accessed September 7, 2009).

The URL gives me an appropriate idea that this is a specialized website in my domain because of the acronym F.A.R.E. (meaning Football against Racism in Europe) and of the ending “.org”, suggesting it is an organization. The page is written by a group of authors whose expertise is in racism, homophobia, and exclusion of minorities. The website is updated regularly (at least monthly, but most of the times weekly) announcing action plans against discrimination. Some of the information was written about a year ago, while there is a lot of fresh stuff. The topic area is discrimination. While there are little or no references, information seems reliable because the organization seems to have its own well-established database. Thus, it seems the website has overall great integrity and reliability. The website does not use a scientific method for referencing and citing. The target audience of the website are football fans, and its function is to demonstrate that racism is present in modern football, and how it should be stopped. The website is largely sponsored by the UEFA and FIFA football bodies, which want to stop discrimination on football fields. While there is only one point of view, there is no feeling of bias on the website; it can only be understood that they are showing the real facts. This page cannot be considered as ironic because it is a serious organization, well-known around the world. It is possible to contact the ten experts that have designed and created the website via telephone, fax, or e-mail.

Gow, Paul, and Joel Rookwood. “Doing it for the team-examining the causes of hooliganism in English football.” Journal of Qualitative Research in Sports Studies, 2008: 71-82.

The study is conducted by Paul Gow and Joel Rookwood. They are experts and have realized their research in the Sports Studies Department of Liverpool’s Hope University, where they are probably teachers. In the research, it is argued that hooliganism is a diverse phenomenon that is not mono-casual. Therefore, it is an argumentative essay. The main intention is to find causes for hooliganism in modern era football. The research was conducted by developing a fan-based perspective on the causes of hooliganism. Interviews and study-groups were conducted with twenty fans from five English clubs in the 2006-2007 season. The clubs selected were representative of geography, league position, success achieved, fan base, and exposure to European competition. Interviewed fans offered their perspectives on many personal factors explaining hooliganism. We don’t know if the study was conducted randomly. The internal validity is not good since the sample size is relatively small (m=20). But, since it is a case study, it would have been difficult to have a larger sample size. The results show that there are six causes for hooliganism: the influence of media, the influence of police, personal reasons, desire to represent or to have an identity, revenge and superiority, and dissatisfaction. Therefore, it is shown that hooliganism is a diverse phenomenon that is not mono-casual. The results cannot be generalized outside of England, because the socio-cultural environment is not the same in other areas of Europe where hooliganism is just as present. The research may be biased because it is done on fan-based opinion. Still, it is a source that analyzes in depth the causes of hooliganism and that offers the best theories about it.

Mota, Miguel. “Boys Will Be Hooligans: History and Masculine Communities in John King’s England Away.” Critique, Spring 2009: 261-273.

Spaaij, Ramon. “Football Hooliganism in the Netherlands: Patterns of Continuity and Change.” Soccer & Society, July 2007: 316-334.

Spaaij, Ramon, and Carles Vinas. “‘A por ellos!’: racism and anti-racism in Spanish football.” International Journal of Iberian Studies, 2005: p141-164.

The research was done by Ramon Spaaji and Carles Vinas, experts in hooliganism and racism. Ramon Spaaji had already written many scholarly articles on those topics. Spaaji is affiliated to the University of Amsterdam, where he is a trustable and respected source. Carles Vinas is affiliated to the University of Barcelona. The authors’ intention is to describe the neo-Nazi and racist phenomenons by fan groups across Spain. The two main questions posed by the authors are whether there is a hooligan/racist correlation, and whether there is a transformation in current sources of racism. The study is descriptive. The methodology used was to compare and analyze existing studies on the subject. The validity of the study cannot be verified because it is entirely based on independent studies, there is neither qualitative nor quantitative data measured by the authors. The conclusions found that racism is a widespread phenomenon in Spain of national identity, superiority, and prestige. The desire to conform to a group also leads to violence and discrimination. Still, a lot of hooligan groups try to dissociate themselves from racism and discrimination. The authors conclude three main points: the ultra movement is heterogeneous; racial abuse is not limited to hooligans; and racist discourses are variable and inconsistent. I believe the study to be extremely pertinent to my topic, because the study took place in Spain, believed to be one of the most discriminatory football environments in Europe.

History Of Baseball In Various Countries Sport Essay

A Brief History of Baseball and the Dominican Republic

Long before David Ortiz and Pedro Martinez were shattering batting and pitching records, or baseball greats like the Alou brothers and Manny Mota were becoming iconic baseball figures, the Dominican Republic was already introducing a distinctive brand of baseball to the world. The Dominican Republic has a long baseball history, which has only become richer in recent years.

For over 100 years, baseball has been at the center of cultural life in the Dominican Republic. Though the origins of baseball in the Dominican aren’t exactly known, historians suggest that baseball first came to the island around the 1880s. Though it is a historical misconception that American Marines brought the game to the island during the 1916 invasion, the United States did play an integral, though indirect, role in bringing baseball here. The United States brought the game of baseball to Cuba in the mid-1860s. It is said that it was Cuban immigrants, fleeing their country’s ten-year war, who spread the game throughout the Caribbean, including the Dominican Republic. The first baseball teams on the island were formed either in the year 1894 or 1895.

Eventually four teams were formed, becoming the oldest, and founding organizations of baseball in the country. Los Tigres del Licey (The Tigers) was founded in Santo Domingo (in order to compete with Club Ozama y Club Nuevo) in 1907. Over the next 15 years Licey became so dominant that an agreement was made among the three other competing teams (Los Muchachos, San Carlos, and Delco Light) to form a new team, comprised of their best players, in order to beat Licey. That team was Los Leones del Escogido. Las Estrellas Orientales (Eastern Stars) was founded in San Pedro in the year 1911. And later, as mentioned, in 1921, Los Leones del Escogido (Lions of the Chosen One) was founded in Santo Domingo. Sandino, who would become one of the more dominant teams in the league, was founded in 1921, (Sandino was later renamed Las Aguilas Cibaenas, (The Eagles, in 1936).

After its introduction in the late 1880s the sport’s popularity quickly spread, and by the 1920s and 30s teams from the Dominican Republic were playing other Caribbean nations, as well as teams from North America.

As with everything on the island, Dictator Rafael Leonidas Trujillo, who became president of the Republic in 1930, through military action, ultimately controlled all of Dominican baseball. Trujillo oversaw the modernization of the Dominican Republic, and undertook the modernization of baseball as one of these tasks. He built the first major baseball stadium, and provided an avenue for the sport to become the country’s national pastime. With the help of the dictator, and his support of the game, this era became crucial in providing the economic and political foundation for the sport. The inception of the official baseball league, and the eventual completion of “El Estadio Trujillo” (later renamed Estadio Quisqueya), were landmark events, as they cemented the place of baseball in the Dominican cultural lexicon. During the first phase in the evolution of the country’s baseball history, games were played only during the day. The game’s second stage began when Estadio Quisqueya was built in 1955. The stadium was a brilliantly designed and well-built stadium for its time. With the stadium came lights, and what is considered Dominican baseball’s Golden Era.

To a further extent, players from the United States, especially the Negro Leagues, ventured down to the Caribbean, especially to the Dominican Republic, to play against some of the Caribbean’s finest, adding to the level of competition already present.

One of the most famous players to participate in the Dominican baseball circuit was Negro League great Satchel Paige. In 1937 Paige was approached by Dr. Jose Enrique Aybar, Dean of the University of Santo Domingo, deputy of the Dominican Republic’s national congress, and director of Los Dragones. (Los Dragones were the two rival teams from Santo Domingo, Licey and Escogido, who were merged to play in that year’s 1937 Dominican Baseball league). Los Dragones were a baseball team operated by Rafael Leonidas Trujillo, and Aybar hired Paige to recruit talented Negro League players to play for Trujillo. With $30,000 in hand, the Negro League legend convinced eight other Negro League players to join him for the eight-week long season, including future Negro League legends Josh Gibson, Cool Papa Bell, Leroy Matlock, Sam Bankhead, Harry Williams and Herman Andrews. Paige had a solid season, recording a league best 8-10 record, and Los Dragones finished the season in first place, with an overall record of 18-13. After Los Dragones beat San Pedro de Macoris in the championship game, (coming from a 3 games to 0 deficit), all the players, except for Paige returned to the United States, though Paige would eventually return to the States.

Having little baseball options after being banned from the Negro National League, the returning players formed Trujillo’s All-Stars, and barnstormed around the Midwest, playing in exhibition and All-Star games. Eventually Paige would continue to barnstorm around the United States, though he would never return to the island.

The 1940s and 50s continued to bring acclaim to the nation, and its baseball league. The biggest baseball moment for the Dominicans, up until that point, came in 1956. This historic event paved the way for the future migration of Dominican talent to the United States. This year saw the debut of infielder Ozzie Virgil with the New York Giants. Virgil, who played nine seasons in the Major Leagues, brought Dominican baseball into the international spotlight. He was the first Dominican baseball player to play in the Majors, and it was the eventual success of Virgil, and fellow countrymen Juan Marichal, the Alou brothers, Manny Mota and others, that consolidated the Dominican Republic as a baseball powerhouse in the hemisphere.

With the prospect of a solid talent base so relatively close, teams from the Major Leagues quickly began to send money, players, and scouts to capitalize on the growing demand. This was another great boost for the Dominican baseball league and the country’s aspiring players, as they got to sharpen their skills with some of the world’s best talent. Players like Delmar Crandall, Grady Little, Bob Gibson, Willie Mays, Tommy Lasorda, Mike Piazza, Alex Rodriguez, and many others have taken advantage of the level of competition available here, and helped make the league even stronger. Since the 1960s and 70s baseball schools have set up shop in the Dominican Republic, and these days every team in Major League Baseball has a school or an active representation here.

There are currently six teams in the Dominican league. Those previously mentioned, with the addition of Los Toros and Los Azucareros. The teams begin play in October, and the season runs through February, with each team playing 60 games, and the two finalists playing for the championship title. Both finalists also go on to represent the Dominican Republic in the Caribbean Baseball Series against Mexico, Venezuela and Puerto Rico.

Of the six teams in the league there have been two great rivalries that have emerged, though this has been to the detriment of the league’s popularity in recent years. In the earlier days of baseball on the island Los Tigres and Los Leones battled continuously for the top, but in more recent years it has been Los Tigres battling with Las Aguilas. Los Tigres have won 19 Dominican titles and 9 Caribbean World Series, while Las Aguilas have won 19 championships.

To date, 420 players from the Dominican Republic have played in the Majors (1956-2005), and according to Major League Baseball there are 119 players representing Latin America, which is 24% of major leaguers. Of these 119 players, 90 players come from the Dominican Republic. There are more Dominicans playing in the Majors than from any other country in Latin America, and the Dominican Republic has more players in the Majors than all other countries in Latin America combined. Dominicans have even made strides in other aspects of the game. In 2003 Tony Pena, formerly of the Kansas City Royals, coached against Felipe Alou, of the San Francisco Giants, making it the first time that two Dominicans coached against each other in the Majors. And in 2004 Omar Minaya became the first Dominican General Manager, working the front office for the New York Mets.

Though the strength of Dominican baseball is now found in each of the Major Leagues 30 teams, baseball still remains an important part of this country’s history, and an important cultural outlet on the island. Each time the topic of baseball comes up, the names of the legends of yesteryear who helped immortalize the game are remembered and discussed as if those players were still playing today. It is an improbable suggestion that each player, or baseball event will always be remembered, but it is possible to say that this country’s baseball past will always provide the foundation for its rich baseball future.

http://dr1.com/articles/baseball.shtml

http://www.baseball-reference.com/bpv/index.php?title=History_of_baseball_in_the_Dominican_Republic&printable=yes

Puerto Rico

The official story of baseball indicates that this game was invented by Abner Doubleday and introduce it in Copperstown, New York, where now is site of the baseball hall of fame, in 1839. The rules of this game was published by Alexander Cartwright in 1845. Mr. Cartwright also organized an amateur team called New York Knickerbockers that lost to to the New York Nine 23-1 in four innings in the first game that scores were taken and celebrated June 19, 1846. And this sport became known as the national pastime and was spreaded all around the world. This sport was brought to Puerto Rico by the sons and nephews of a Spanish official that had been transferred from Cuba. Here in Puerto Rico the sport was played before the Hispanic-American war. And the first official game played in the island was between Almendares y Boriquen.But the game really developed after the war, in that moment everything was in calm and people in mass started to play it. It used to be played only Sundays and on holidays. This spreaded around the island and almost all the towns had a baseball team.This sport became to be taught in school. People would write songs for their team.One of the most important team was Escuela Superior de Ponce. To play baseball from one town to another they would go in train and lot of fan would go with their team. One of the most important player was Amos Iglesia born in Brooklyn in that time. In the time of the real boom of the sport in the island the most important teams were All American, Cuban Stars, Royals Giants and Lincoln Giants. The first puertorican that receive a test for a team in major league was William Guzman but his parents would not let him go so he could finish being a lawyer. Jose “Pepe” Santana was one of the most important puertorican to play in black league in the United States due to his power hitting.

Hiram Gabriel Bithorn was the first puertorican to play in the major league. His debut was April 15, 1942 with the Chicago Cubs. In 1943 he won 18 games and a era of 2.60. After that year he went to the war and when he came back the speed that took him to the major league was gone. In total, his career in major league in 4 season he had pitched in 105 games won 34 games and lost 31 with an era of 3.16. After Bithorm the next puertorican was Luis Rodriguez Olmo who played with the Brooklyn Dodgers when he started playing in June 22, 1945. He was the first to play in a World Series.His numbers after 6 years in the major league was .281 batting average with 29 homeruns and 458 hits in 462 games. After these two the following were Luis “Canena” Marquez, Carlos Bernier, Jose “Pantalones” Santiago, Jose Enrique Montalvo, Ruben Gomez. After those a great number of puertoricans started to play in the major league. In most recent history some of the puertoricans has been worthy to be considered in a small group of great players in the history of the game. The most important player to come out of Puerto Rico was Roberto Clemente Walker from Carolina. He started playing in April 17, 1955 with the Pittsburgh Pirates but was first signed by the Brooklyn Dodgers. He was selected in 1973, in a special voting due to his death in December 31 of 1972 why delivering help to the victim of an earthquake in Nicaragua, to become the first Latin player to be in the baseball hall of fame. What he did for the game is without end. Some of his awards were National League MVP in 1966, 1971 World Series MVP, won 4 N.L. batting titles, 12 time all-star, won 12 Gold Gloves, lead League in outfield assists 5 times, had a hit in every game of the 1960 & 1971 World Series, hit 3,000 hit on September 30, 1972, all-time pirate leader in games, at bats, hits, singles, and total bases, second baseball player to appear on a U.S. Postage Stamp (Jackie Robinson was the first). His total for 18 years in major league is 2433 games, 3000 hits, 240 homeruns, .317 batting average.

Another of great player to come from Puerto Rico is Orlando ” Peruchin” Cepeda. He enter the major league in April 15, 1958 with San Francisco Giants. A lifetime .297 hitter with 379 home runs and 1,364 RBIs during his 17-year playing career with the Giants, Cardinals, Braves, A’s, Red Sox and Royals, Cepeda hit the first Major League home run ever on the West Coast when he clubbed a homer against the Dodgers in his very first Major League game April 15, 1958. He went on to win 1958 Rookie of the Year honors, the 1966 Comeback Player of the Year award, the 1967 NL Most Valuable Player trophy and 1973 Designated Hitter of the Year laurels. He appeared in three World Series, was an 11-time All-Star and hit over .300 nine times in his career.

If we continue to talk about puertorican that had played in the major league we will not finish due that there has been hundreds of players. Some of themare the followings. In 1984 another puertorican was the top story for the major league and that was Willie Hernandez for the Detroit Tigers. In that season he had was the American League MVP and also the Cy Young winner. Another puertorican that been in front line has been Benito Santiago that in 1987 made a record of 34 consecutive games batting a least a hit for a rookie and that same year won the rookie of the year award. Now has a handful of golden glove awards. Some of the records that current players have will be told in their respective page. As you can see we have come a great way to the status we have earned as some of the top players of today baseball. Some of them you hear day to day as the following: Ivan “Pudge” Rodriguez, Bernie Williams, Carlos Delgado, Edgar Martinez, Roberto and Santos Alomar, Juan “Igor” Gonzalez, Wilfredo Cordero, Jaime Navarro, Carlos Baerga, Bobby Bonilla, Javier Lopez, Roberto Hernandez and others.

Cuba

History of Baseball in Cuba

Baseball came to Cuba in the 1860’s. Brought by Cubans who studied in the United States and American sailors in Cuban ports. It quickly spread through the island and took heart with the Cuban people who were fighting for their independence from Spain. We will follow Cuban Baseball from its social club beginnings and through its Golden age. Follow the rise of the Amateur Leagues and the resurgence of the Professional Leagues in the 1940’s. The influence of American organized ball in the 50’s and the end of professionalism in 1961. Also a look at how Baseball survives in Cuba today, with hope of a return to its splendid glory in the future.

A Tribute to Cuban Baseball

A great number of Cubans played on baseball Teams in the Professional, Semi-pro, Amateur and Sugar Mill Leagues in Cuba. Cubans have played abroad in just about all the baseball playing nations. In the United States, Cubans played proudly and with distinction in the Major Leagues, Minor Leagues, and Negro Leagues. Ballplayers like Esteban Bellan, Jose Mendez, Martin Dihigo, Adolfo Luque, Miguel Gonzalez, Minnie Minoso, Camilo Pascual, Tony Perez, and Jose Contreras have had stellar careers in baseball. Several Cubans are listed among the greatest players in baseball History . Also, many of the greatest American ballplayers have played in Cuba. Americans like Ty Cobb, Babe Ruth, Josh Gibson, and Satchel Paige have graced the ballfields of the island nation. Many have appeared on Cuban Baseball Card sets and Collectibles. This Web Site is dedicated to all the ballplayers of Cuban Heritage, either born in Cuba or children of Cubans, and all ballplayers from other nations who have played in Cuba.

http://www.cubanball.com/

A great number of Cubans have played in the major leagues. The first was Esteban Bellan , who played in the 1870s. Then in 1911 the Cincinnati Reds brought in Rafael Almeida and Armando Marsans, who were followed by a steady stream of players from the Island. Adolfo Luque became the first Latin star when he led all pitchers with an outstanding 27-8 record and a 1.93 ERA in 1923. In the 1950s Minnie Minoso and other black Cubans helped integrate the Major Leagues. The 60s and 70s brought many players who left the now Communist country like Camilo Pascual, Luis Tiant, Tony Perezand Tony Oliva. More recently Jose Contreras and Rafael Palmeiro have reached stardom. Lately defections from Cuba by their star ballplayers has highlighted the Cuban baseball news. Cuban greats like Livan and Orlando Hernandez have risked their lives to play the highest level of baseball, which is found here in the United States.

Cubans and the Negro Leagues

A great number of Cubans played in the Negro Leagues. Men like Jose Mendez, Cristobal Torriente, Martin Dihigo and Minnie Minoso played with distinction in Negro League squads. Cubans played in the Negro League World Series. Cubans also played in the East – West All-Star games and are listed on All Time Negro League All-Star lists. Several Cuban teams were also part of the established Negro Leagues or barnstormed as independants. Teams like the Cuban Stars and New York Cubans were made up of mostly Cuban ballplayers. Many of the greatest American Negro League ballplayers played in Cuba. Pop Lloyd, Oscar Charleston, Cool Papa Bell, Josh Gibson, Satchel Paige and Buck O’neil have graced the ballfields of Cuba. They made the rosters of some of best teams in Cuban baseball history. Many of the only examples of contemporary Baseball Cards of Negro League players are found in Cuban Baseball Card sets.

Mexico

Mexico’s baseball roots are believed to be traced back to approximately 1847. American soldiers in the Mexican War introduced Mexicans to the game of baseball in various regions. The laying of track for the railroad, specifically the Monterrey-Tampico railway, played a large part in the spreading of baseball throughout the country, specifically northern Mexico. Colonel Joseph Robertson, who was from Tennessee and once served under General Robert E. Lee, introduced the game in Nuevo Leon when he granted his railroad workers a holiday on the fourth of July in 1889. Robertson and his workers celebrated by playing baseball.

The first organized Mexican League was formed in 1925 by Jorge Pasquel. Pasquel had major league ambitions and stocked his teams with Negro League stars. Furthermore he raided MLB players following World War II when there became a player surplus and accompanying pay cuts. Most of these defector players (23) joined the Quebec Provincial League soon after and Pasquel had to fold the league due to financial ruin in 1953. In 1955 the league resurfaced as a Class-AA minor league, then reorganized yet again in 1967 as a Class-AAA league and continues to this day as a summer league.

(Mexico’s other baseball league is the “Liga Mexicana del Paci­fico” or Mexican Pacific League. It is a “high level” winter league where the winner of the league moves on to represent Mexico in the Caribbean League World Series. The winter league has a total of eight clubs that play a 68 game regular season schedule starting the second week of October and ending in December.)

The Mexican League is composed of 16 teams, divided equally among 2 divisions: the North Zone and the South Zone. The Mexican League is facing tough times as the popularity of baseball is waning in the country. Unlike other Caribbean countries such as the Dominican, Cuba, Venezuela et. al., it seems Mexicans have found a cure for the Beisbol fever that they once had and its name is Futbol.

Attendance at professional baseball games has been flat, with about 2.3 million tickets sold each year between 1998 and 2003, the latest year of data, according to Mexico’s National Institute of Statistics, Geography and Information Processing.

Meanwhile, soccer ticket sales rose 27 percent in the same period, to more than 4.9 million annually. As Mexicans become more affluent, they’re spending more on soccer than ever before.

Mexico City, a metropolis of 18 million people, has four pro soccer teams but only one baseball team, the Diablos Rojos (Red Devils). It plays in the Foro Sol, a stadium wedged into a corner of the Hermanos Rodriguez race car track.

A second team, the Tigers, moved to Puebla soon after the Social Security Stadium closed in 2001. Mexico’s second-biggest city, Guadalajara, doesn’t have a baseball team, but sports three top division soccer teams.

Mexican soccer jerseys can be bought on any street corner, but baseball paraphernalia is practically nonexistent. Much like Canada, Mexico’s media mostly ignore baseball.

When the Pittsburgh Steelers – a popular team among Mexicans – won the Super Bowl it dominated front pages across the country. The other big game on that Sunday, the Mazatlan Bucks’ 4-3 loss to a Venezuelan team at the Caribbean World Series, was relegated to the last pages of sports sections. (Sounds like what happens when a curling tournament is on or the Maple Leafs open training camp – doesn’t matter if the Jays are winning the World Series in Toronto)

While the Mexican Soccer Federation has cultivated its sport nationwide, baseball remains a regional game. Twenty-seven percent of the Mexican Baseball League’s 445 players come from one state, Sinaloa, with another 20 percent coming from neighbouringSonora. Another problem is that Mexicans never get to see homegrown MLB stars play except on TV.

Hopefully Mexico’s moderate success in the 2006 and 2009 World Baseball Classic will do wonders for the sport’s popularity, but one can only hope

http://mopupduty.com/index.php/mexican-baseball/

The Liga Mexicana de Beisbol was founded in 1925 with six teams playing all their games in Mexico City. In the 1930s and 1940s, African-Americans from the United States—who were still barred from Major League Baseball until Jackie Robinson broke the color barrier in 1947–played alongside Mexicans and Cubans in the Mexican League. This arrangement benefited the African-American players through higher salaries and better conditions than in the Negro Leagues in the United States, and helped the Mexican League gain status and revenue from increasing the caliber of their ballplayers. In 1937, legendary Negro Leagues’ stars Satchel Paige and James “Cool Papa Bell” left the Pittsburgh Crawfords to play in Latin America. After playing a year in Santa Domingo, Dominican Republic, Paige and Bell joined the Mexican League. In 1940, Bell won the Triple Crown, hitting .437, with 12 home runs, and 79 RBIs. The next year, fellow Negro Leaguer Josh Gibson hit .374, and set Mexican League records with 33 home runs and 124 RBIs in only 103 games. His home run mark almost tripled the existing Mexican record and stood until 1960 when the Mexican League had a longer season.

In the 1940s, multi-millionaire Jorge Pasquel attempted to turn the Mexican League into a first-rate rival to the Major Leagues in the United States. In 1946, Pasquel traveled north of the border to pursue the top players in the Negro and Major Leagues. Although he was reportedly turned down by Ted Williams and Joe DiMaggio, Pasquel signed up close to twenty white major leaguers, including such well known names as Mickey Owen and Sal Maglie, and a number of Negro League players. Ultimately, Pasquel’s dream faded, as financial realities led to decreased salaries and his high-priced foreign stars returned home.

Currently, 16 teams divided into North and South Divisions play in the Liga Mexicana in a summer season, which ends in a 7-game championship series between the winners of the two divisions. Since 1967, the league has been sanctioned as an “AAA” minor league. In the winter, eight teams play in the Liga Mexicana de Pacifico, whose winner advances to the Caribbean Series against other Latin American winners.

In 1957, baseball in Mexico got a big boost when a little league team in Mexico won the Little League World Series in Williamsport. 12-year old Angel Macias won the championship for the Mexicans by throwing a perfect game against a team from La Mesa, California.

The El Salon de la Fama, the Mexican Professional Baseball Hall of Fame, has enshrined 167 into its Hall of Immortals, consisting of 138 Mexicans, 16 Cubans, 12 from the United States, and one Puerto Rican. Distinguished players include Major League Baseball stars Roy Campanella and Monte Irvin, who played in the Mexican League in the 1940s. Nicknamed “El Bambino Mexicano,” or the Mexican Babe Ruth, Hector Espino was inducted in the Mexican Hall of Fame in 1988, after playing with San Luis Potosi, Monterrey, and Tampico from 1962 to 1984. His 453 home runs remained the record until Nelson Barrera surpassed him in 2001. Espino still holds the all-time records in many offensive categories.

In international competition, the Mexican national team failed to advance beyond the second round of the World Baseball Classic in 2006. But its second-round 2-1 victory over the United States before a heavy pro-USA crowd of 38,284 in Angel Stadium in Anaheim, California, proved to be a big highlight to Mexicans as the win prevented its bigger rival from moving on to the semi-finals. Mexican teams have won the Caribbean Series against other Latin countries six times, most recently in 2005 when Venados de Mazatlan won in its home town.

Venezuela:

Origins

There is not an exact and recognized version about how and when the game of Baseball was introduced to Venezuelans. What is accepted by most historians is that some Venezuelan students in American universities, began to practice the new sport when they went back home after finishing their studies and started to teach the game to their friends among the social high-class clubs in Caracas, around the early years of the 1890 decade.

By May 1895, Amenodoro Franklin and his brothers Emilio, Gustavo, and Augusto established the first organized Baseball Club, “Caracas BBC”. They had been gathering people for the last 3 months to practice the game every Sunday.

The youngsters were concerned in those days in spreading the fever of the new game in the city, they practiced in an open land in front of the train station in Quebrada Honda, further, the field was named “Caracas Baseball Club Exercise Field”.

Caracas BBC organized the first official game in Venezuela as a big event to gain publicity. On May 22, 1895, they sent an open invitation and placed an ad in “El Tiempo”, a local newspaper. The game was so new and unrecognized that the reporter invited the people thru the ad to a “new kind of Chess game, the Base Bale”.

The next day at 3:30 p.m., jumped out on the field the two teams of Caracas BBC, “The Red” and “The Blue”, the latter, managed by Amenodoro Franklin, won with a score of 28 to 19. Some of the players were the Franklin brothers, Emilio, Gustavo and Augusto, Adolfo Inchausti, Alfredo Mosquera, the Todd Brothers, Jaime and Roberto and Mariano Becerra. All of them, former students in the United States, are considered the pioneers of the game in Venezuela. Among the other players involved were the Gonzalez Brothers, Manuel and Joaquin and Emilio Gramer, they were Cubans living in Caracas.

“El Tiempo” did not know much about baseball after the first game; even many people believed that they were going to watch a chess game, because of the reporter’s mistake. A note appeared on the paper the next day describing more the environment than the game itself: “…it looked like a carnival Sunday, without disguises or flowers or candies or reddish things. The delight of the people was so high that it was not even one complain about the poverty on the Republic was heard during the afternoon. And as in other times, people had fun, at least the part of the population who has more elements to do it.”

Venezuela, filled with internal revolutions all over the country, was leaded by rural or military leaders, who tried to take control of the government. By 1895, General Joaquin Crespo was the president and the country was impoverished after many years of civil war.

“El Pregonero”, another newspaper also covered the game, and in their note about it, they mocked El Tiempo’s Chess Ad: “You see! El Tiempo? the match was a Ball Game, not Bale. El Tiempo is always wrong”. They also published: “But this game of Base Ball provides health and strength to the body and happiness to the spirit.”

Three months later, on August 15, “El Cojo Ilustrado” a kind of magazine, published the first pictures of Base Ball in the country sent by Mariano Becerra.

Days later, everybody was talking around the city about “the new sport”, and Alfredo Mosquera’s father, the owner of Caracas Beer Co., built the first official stadium in the country with stands and official measures according to the American rules. It was the “Stand del Este”, near the Petare train station, a Caracas suburb.

http://iml.jou.ufl.edu/projects/Fall02/Landino/thepast.html

The history of Baseball in Panama:

In Panama, baseball’s heritage dates back to the late 19th Century with the arrival of North Americans working to construct the Panama Canal. This is the time when baseball became a popular sport in Panama. The growth of baseball in Panama brought about the development of Panamanian players in Major League Baseball. The most famous player being Rod Carew, who was inducted into the Baseball Hall of Fame in 1991.

http://www.ebeisbol.com/category/panama/

Sports Essays – Handball Teams Championships

Handball

The team sport handball is in Europe one of the most popular sports. It is played by men and women, kids and elder people. This game has plenty of rules, but who understands them will have lots of fun. Actually everyone can play, but who wants to be professional needs to be in a good shape. Handball is a fast game, you have to know how your teammates acting, and how to overrun the opponent. Normally each team scores between twenty-five and thirty-five goals a game.

The history of the world cups, which are hold by the International Handball Federation (IHF) every odd year, that everyone can win. It is very unmoral, that a team defeats the title. The leading teams are good because of their historical background to handball. Germany, where handball is mainly invented between the World Wars, brought this game to Poland, Hungary and France. The countries of Scandinavia (mainly Sweden, Denmark and Iceland) always loved handball more than soccer. During the Cold War handball was the sport for the communists, which showed team hood, ability to fight and that the best team wins. So this game was more established in Germany (East), Poland, Hungary, Croatia and Soviet Union/Russia. The Romania as well as Sweden won the most world cups, all in all four. Approximately twenty international competitions of this kind were hold after the Second World War. This shows that already many different countries won the most important cup. Spain/France brought handball to their colonies all over the world. Regularly participants of the world cup are Brazil, Argentina, Angola, Tunisia and Egypt. In Asia handball was many played in Korea and Japan. At the moment this sport is becoming a more important competition than soccer for the countries/kingdoms in middle-east. All underdogs can bring the big handball nations to struggle, which happens every time.

This January/February the European and the Asian Championships were hold. The actual world champion Germany came only to a fourth place. Denmark, which team could not win anything in the past years, but they came back and won sovereign the title. In the Asian Conference Korea could win the cup against Kuwait in the final. Saudi-Arabia got third and Iran fourth.

In the competition for the women, there is not as many different nations who champion the world cup. Russia is definitely number one with five titles. Germany won four times the cup, three times by the team of the German Democrat Republic. At the end of this year (2008), the next world cup for the ladies will be hold in France.

The Olympic Games in Beijing this year will show made the best homework after the Continental Tournaments in both sexes. For the men Denmark is the top favorite for the gold medal and for the women it will be Russia.

Handball History

Similar games to handball were already played in the Antique. The Greece played the “Urania Game” and the in the Roman Empire the Harpastron was a popular game. But these sports can not defined as the game from today. Neither the frescos in the castle Runkelstein in Alto Adige (South Tyrol, Italy) nor the playbook “Handballspiel” (handball game) published by Guts Muth 1797 as well as the mini field game “Handbold” by the Danish sport teacher Holger Nielsen are the ancestors of handball.

The 1891 founded Zenrtalausschuss fur Volks- und Jugendspiele (central committee for folk and youth games) in Germany didn’t have any handball in it pages.

Soccer took at the end of the 19th century leadership in Europe, so handball is a reaction on it. The sport teacher Hagelauer invented the Torballspiel (goal ball game) in 1891. This game was put into the category of gymnastic games.

The beginning of the sport handball is to find in Sweden in 1906. This game was very similar to soccer. In 1911 another sport teacher invented handball, which was almost the same as the Swedish one. Out of these different forms of the new sport, Mr. Heiser published the main base of the modern handball. This game was at the beginning only for girls and women. October 29, 1917 is the date when the modern handball become reality. The basic rules were adopted from the game “Hazena”, which was played in Czechoslovakia. Karl Schelenz overwrote the some of the rules to make this new game also available for men. These newer version made handball to one of the most popular sports in Europe.

After the First World War handball become a sport in schools. In the rivaled sport organizations in Germany were the first games hold. Each organization had his own rules. The end of the confusing ruling made the Nazi-Party in 1934 with the consolidation of the institutional powers of the different sport organizations.

Earlier, in 1928, the International Amateur Handball Federation was founded in Amsterdam. This Federation adopted official rules which were made during a meeting of the International Amateur Athletic Federation in Den Haag in 1926. They have set the international rules. In 1934 handball became an Olympic sport. The first tournament was then during the Olympic Games 1936 in Berlin. Only six nations attempted the new sport. Surprising was, that the United States of America were one of these, even when they got the last place. The undefeated winner was Germany. Second place took Austria and third Switzerland. The other participants were Hungary and Romania. Whereas handball became a popular sport for males, the females decided instead to play netball. The field handball was only in 1936 an Olympic sport. In 1972 the indoor handball was first played during the Olympic Games in Munich.

In 1938 the first IAHF World Cup was hold in Berlin. Only four teams played this tournament, Germany, Austria, Sweden and Denmark. But this was not the first international meeting of handball teams. Already in 1910 teams of ship companies from Sweden and Denmark fought against each other. These tournaments were hold in gyms. From middle of the 1930’s till 1941 Germany dominated handball against the teams from Scandinavia.

During the Second World War the new popular sport almost died. In August 1946 the International Handball Federation was founded in Copenhagen. After that first tournaments as field handball were hold in the English and American Zones in Germany. Together with the founding of the Deutscher Handball Bund (DHB – German Handball Association) in 1949 in the Feral Republic of Germany, teams fought for the first German Championship in field and indoor handball. The Handball Association for the German Democratic Republic was found in 1958. The national team from western Germany won all four world titles till 1966, but one as all together (1959) with the players from the Russian Zone.

Now worldwide handball became a popular sport. For instance there wOnly in northern Europe it took longer, even they were the ones who played handball before the World War. The reason was simple. The weather was to cold to play a season from Spring to Fall. They came to the idea to play handball in gymnasiums again. Unlucky there came another problem. The gyms were to small to play along the field handball rules. One of the main things were that they changed the numbers of players from eleven to seven. All in all the new indoor handball made the sport independent from the weather and increased the safety for the players. This had an effect on the scenes of the games. The teams played in new different formations, used different plays and tricks to overrun their opponent. More and more handball became a faster sport and today indoor handball is one of the fastest team sports in the world. Sweden and Denmark showed, that in handball was and is everything possible.

At the beginning indoor and outdoor handball were treated equal. During the 1960’s the cities and towns in Germany built gyms, which were sponsored by the federal government. More and more teams began to play the indoor version, which was way more spectacular and in1972 the Field Handball League was stopped. The final death hit for the field handball came, as indoor handball was recognized as an Olympic sport in 1972 and for women in 1976. In 1975 the last German field handball championship were hold. This was the end of the milestone for modern handball.

Handball Rules

An indoor handball field has to be forty meters long and twenty meters wide. For the safety of the players and public viewers, there should be a safety area around court, which is between one and two meters wide.

The mid-field line divides the court into two half’s, which are exactly similar. The goals are the end of the court and in the middle. This is similar to soccer, but the goals are smaller. The International Handball Federation says, that the goals has to be two meters high and three meters wide. From each post is a six meter quarter circle. These are from the ground line (the line on which the goal stands) towards the middle of the field. Between these to quarter of a circle is a three meter line. All in all its is almost a half circle. In this area is only the goalkeeper of the defending team allowed. The Free-throw line has the same form as the six-meter line, but it is nine meters from the posts. All fouls, which the defending team commits on the striking team commits, have to be continued from the free-throw line. Seven meters away from the goal is the penalty line. The substitution area is for each team three meters from the middle towards its defending site.

A handball game has two half times of each thirty minutes. The half time break has to be ten minutes long. If there is a draw after regular time and they need a winner (in tournaments) there is a overtime rule. The overtime is two times five minutes. If there is still a draw, there is the next overtime and after that it comes to a penalty shootout.

During the game the clock will be stopped for harder fouls, penalties and time-outs as well as for injured players. The referees categories if there is a need to pause the game for a certain foul. Each team gets one time-out per half. These time-outs are sixty seconds long.

The ball has to be round. The size for men handball has to be between fifty-eight and sixty centimeter and it should weight between 425 and 475 grams. The balls for women is smaller. It should be between fifty-four and fifty-six centimeter and 325 and 375 grams. In each game has to be at least two balls. One is in use, the other in reserve.

Each teams is allowed to have fourteen players. At the same time can play only seven players, one of them should be the goalkeeper. In tactic situations they can use the goalie as a field player. The other player are substitutes. To begin of the game there has to be at least five players of the team to start the competition. Delayed players has to be always accepted. The team can lose players because of penalties or injuries, but there is no limit to stop the game, the referee can decide if there is need to do it. Each team gets only four officials. One of them has to be the head one. He is the only person who is allowed to talk to the referees and he has to make sure, that there are only the four same officials and team players during the game. Every player can be substituted as often as the team wants. Every substitution has to be in the substitution zone. If the team makes a mistake, a penalty will follow. If one player got an injury or is bleeding, he has to leave the court immediately.

The player of the team have to wear the same shirts, which has a different color from the opponent. The goalkeeper needs to wear a different color than his teammates and the opponent. The number on the back of the shirt has to be at least twenty centimeter and on the chest at least ten centimeter big. The wearing of the earrings, necklaces etc. is forbidden.

The goalkeeper is allowed to block the shot with all parts of his body. He is the only one who is allowed in the goal area (six meter half circle). He can is also allowed to leave this area, but then he has to follow the rules, which are for every field player. All his actions have to be safe, he can not make any movements to mislead his opponent in a way could get injuries. For instance running out to stop the opponent player. He is not allowed to touch the ball outside of the goalie area, if he is still in it. He also can not bring the ball make from outside into the goalie area.

The player can play, hit, catch, or stop the ball with your hands, arms, head, back, thigh, or knees, but not with his foot or lower leg. He only can keep the ball for three seconds without doing anything, also can he move only three steps with the ball in your hands. To move over the court the player can dribble the ball. When he catches the ball after the dribbling he can not start dribble again. The player has to pass or shoot the ball. To pass the ball the person can also sit, knee down, or lie down. If the ball touches the referee, the game will be continued like normal. If the player runs out of bound with the ball, there has to be throw-in for the other team, the same is, when the ball rolls or flies out of bounds. The team gets the ball, which did not touch the ball as last.

In handball is no passive play allowed. If the referee recognize a passive playing, then he has to tell it. If the striking team is still playing passive, there will be a free-throw for the other team.

The striking team gets a goal, if the ball has moved completely of the goal line and if there were no fouls. The referee has to signal the goal with to short whistles. If the referee stopped the game before the ball moved over the goal line, than it does not count. In the handball game is it possible to make own goals. These goals are counted normal for the other team. If the ball was stopped by something else then the players or the goalie, for instance the audience, the referee has to decide if the there could have been a goal or not. After a goal the other team has to bring the ball back into the game with throw from the middle line. The team with the most goals is the winning team. Each goal is like one point. The teams can only earn these with shooting goals.

Every game has to be lead by two referees. They can start punish the player when they move onto the field (only if there is a discrimination or violent action against opponent players). The same rules after the game. The referees also have to check the court and the goals as well as they decide which ball is going to be used. They have to check the teams too, like the jerseys, participating players and officials. One of the referees leads the coin flip. The other one has to be present.

The whole game has to be lead by the same referees. The have to guide the game after rules, which are made by the International Handball Federation and the local association for the sport of handball. If the referees punish a person different for the same foul, than they have to take always the heavier punishment. If both referees decide for the opposite team, than both have to come together and decide, how they are going to rule. The referees have also to write down the goals, warnings, and disqualifications. They referees can decide when to interrupt, stop or end earlier the game.

The wearing of black clothes is mainly for referees. If they are going to wear another color, it has to be a bright one, which is totally different from any player of both teams.

Works Cited

Prof. Dr. Braun, Harald. “Zur Geschichte des Handballspiels.” Handball History. 1997/1998. University Bremen. 18 Feb 2008 http://www-user.uni-bremen.de/~hospo/Geschichte-Sportarten.html.

Herden, Jan-Frederick. “DHB Handball Regeln.” handball rules. 01/08/2005. Deutscher Handball Bund. 18 Feb 2008 http://www.handballregeln.de/.

Fleischer, Nicole. “Geschichte des Handballs.” Die Anfaenge. 2006. HaSpo Bayreuth. 18 Feb 2008

http://hi.haspo-bayreuth.de/beginn.htm.

IHF – International Handball Federation

http://www.ihf.com

Summers, David. The Sports Book. 1. New York, NY: DK Publishing, 2007.

Group Investigation And Report Sport Essay

We invest in the national lottery and exchequer funding in organisations and projects that will grow and sustain participation in grassroots sport and create opportunities for people to excel at their chosen sport. Our structure reflects this focus.” (Sport England)

Sport England’s job is to improve sports participation on all levels, especially grassroots. They work in partnership with Youth Sport Trust which focuses on PE in schools and with UK Sport who focus on elite success.

“Sport England is a government agency responsible for building for foundations of sporting success, by creating a world-leading community sport system of clubs, coaches, facilities and volunteers.” (Sport England)

The mission of Sport England is to create a vibrant sporting culture working in partnership with various National Governing Bodies, Higher and further education sector and their national partners as well as local government and community organisations. The aims and targets are set around three areas, they are ‘grow, sustain and excel’. The aim of growing is to get ‘one million people taking part in more sport’ and ‘more children and young people taking part in 5 hours of PE and sport a week’. This counts as 15% of the investment and sustain counts as 60% of the investment. The aim of sustaining is to have ‘more people satisfied with their sporting experience’ and to have ‘25% fewer16-18 year olds dropping out of at least nine sports- badminton, basketball, football, hockey, gymnastics, netball, rugby league, rugby union and tennis.’ The final area is excel and this counts as 25% of the investment, and the aim is to ‘improve talent development in at least 25 sports’

The staffing structure includes the ‘main board’ which is responsible for setting direction, providing an extra level of governance and advice. There is also the ‘executive team’ which is responsible for the ‘day to day’ running of the business. Sport England work in 11 offices over England, one is the central office in London, nine other local offices and one shared service centre in Loughborough that deals with responses to funding applications and queries. There is a team executive director, they are responsible for the club and community part of the governments 5 hour sport offer for children and young people, including leading a number of programmes including leadership and volunteering. The next member of staff is the executive director for commercial, their role is to find and work with the commercial partners to generate ?50 million for community sport, and the team works innovatively to ensure that the partners derive real benefits from their investments. The next member of staff is the communications and public affairs executive director, they are responsible for helping the partners and the public understand what they do as an organisation. Another job role is the communities executive manager, their role is to help the national governing bodies deliver their plans at a local level; they do this by working with local partnerships. The next job role is the facilities and planning executive director, their role is to help create, support and maintain the buildings, facilities and spaces needed to play sport. The next job role is the finance and corporate services; the directorate is responsible for all the back office functions, including finance, ICT and legal services. There are also NGB and sport executive directors; their role is to help sport’s national governing bodies achieve their participation, satisfaction and talent development targets. The final job role is the research and strategy executive director, they provide evidence community sport needs to make the case for sport, monitor progress against the targets and learn about what works and why.

Sport England is the world leading community sport system. Their funding from the National Lottery and the Government is used in projects to help grass root participation. They work in partnership with UK Sport, which has responsibility for elite success, and the Youth Sport Trust, which is focused on PE and school sport. They also bring together a wide range of partners from local and national government, the commercial sector, higher and further education and the third sector to make the most of their investment in sport. Although their main role is to protect playing fields threatened by potential developments, they provide a wealth of expertise on planning, facilities, coaching, volunteering and sports development. Sport England has ploughed funding into 46 National governing bodies to increase participation numbers and create pathways for talented players. 34 of the NGB’s received targeted investment to get children and young people playing more sports. They will evaluate the progress and results in 2012 on the UK sports system. As an organisation they are working closely with a range of local, county and regional partners, such as local authorities, county sports partnerships and regional development agencies, to bring sport to people how, and where, they want it.

In order for Sport England to be successful they have to work closely with a wide range of organisations. A few examples of these are:

Their sporting landscape partners – Youth Sport Trust and UK Sport
National Governing Bodies of sports
National partners
Local authorities
County Sports Partnerships
Higher and Further Education
The third sector
The commercial sector
London Organising Committee of the Olympic Games and the Olympic Delivery Authority

Sport England is actively involved with many projects helping to ensure a better sporting experience for the community. They use lottery and government funding in a wide range of projects, big or small. ?120 million was put in to the Wembley National Stadium; this is an example of a major project. They are currently involved with the Manchester indoor BMX proposal, Portsmouth 50m pool including athletics and cycling, National centres project upgrades and many, many more.

Sport England’s main focus is to help develop community sports, therefore it aims to help invest in organisations and programmes that will help to increase participation and the opportunities people have in sport.

Sport England states “In addition to our investment in key partners to deliver specific objectives, we are launching funding programmes open to a wide range of organisations. These include sports clubs, voluntary or community organisations, local authorities, schools, colleges and universities”

One of the main partnerships Sport England works with to provide funding is the national lottery.

Lottery funding states “Decisions about funding are made locally by the nine regional sports boards. Eligible projects will be assessed against the priorities laid out in each region’s sports plan and the National Framework for Sport”.

Sport England provides funding to increase participation but also helps in providing sports equipment, providing coaches and also helping to build new sports facilities. Another funding partnership Sport England has is with the national governing bodies of sports.

Sports England states “We are investing ?480 million through 46 governing bodies over the next four years and have agreed grow, sustain and excel targets with each one. Each sport has developed a whole sport plan that explains how it will use this money to achieve these targets.”

The PE and Sports Strategy for Young People is a development that aims in giving young people the opportunity of participating in 5 hours of sport and physical activity a week.

The youth sports trust describes the strategy as “The Youth Sport Trust and Sport England are working with the DCSF and the DCMS on ways to help local delivery partners increase provision, demand and take-up amongst all young people (5-16 year olds) of their five hours a week of high-quality PE and sport (three hours for 16 -19 year olds)”.

The makeup of the five hours will involve offering at least 2 hours a week of high quality curriculum PE to 5-16 year olds. As well as that they are offering an extra 3 hours of sport through both school, community and club opportunities. This 3 hours of sport reaches out further and is offered to 5-19 year olds. The thought behind offering it to young people over the age of 16, is down to the fact that after that age PE no longer becomes compulsory in the curriculum. Therefore Sport England believes at that age they still need to be given the opportunity to participate in some form of sport.

As part of this strategy, Sport England has also developed programmes such as Club Links and Sports unlimited. As part of the Club Links programme, Sport England is not only trying to increase the amount of 5-19 year olds taking part in sport but also increase the amount of young people taking on leadership and volunteering jobs in sport.

Sport England states “We are investing ?4.1m into the 34 sports to deliver an extra half million junior club participants or volunteers by 2012-2013”

Sport England is funding these programmes in order to help achieve the 5 hour participation offer and help increase the links between clubs and school sport.

The Sports Unlimited programme aims at providing sport to those considered ‘semi sporty’, which are young people who have an interest in sport but are yet to participate in community or club sport. They aim to deliver alternative sports which are different to the usual sports that must community and clubs already offer. By doing this they aim to get more young people interested because of offering something innovative and fun.

Each change that has been decided such as the 5 hour offer, sport unlimited, club links and especially step into sport have all got similar reasons of why they have changed for the good of improving sport.

The main reason for these changes was to increase participation within community sport. This is done in three different ways through active communities which is to provide sport for everyone, so it was produced for anyone who wants to participate in sport. Active sports which is to support the sports participants especially the high quality and elite performers so they can gain more from their sports. And finally the last one is active schools and this is to ensure that school children get off to the right start in sport.

They have also made these choices to support talented sports participants from all different classed, cultural backgrounds to progress to the elite level and more medals can come through the higher standards of performance in sport for example there is now a programme that has been set up for the world class performers, for those who compete at the highest levels such as their country.

Some of these changes can also develop and maintain coaches. They help coaches to progress to a certain level of teaching and keep them constantly updated with new knowledge about each individual sport with new techniques and new tactical areas.

They create a network and link of sporting specific clubs and multi sport clubs for the younger generation. This ensures communication and helps sport to be more organised through more people helping and more events and competitive sport can occur. This can also lead to an increase in people wanting to volunteer for these competitions or events or more jobs for those who are struggling to find work.

It also helps increase fitness throughout the whole community by involving everyone as stated in the active communities were an increased number of participants is being adopted and worked upon, and there will be more facilities to participate in sport, as they aim to ensure the right facilities are provided in the correct places, and kept at a high standard which involves alto of planning, designing and development but new places entice people to use them therefore increasing participation.

The new change step into sport has three reasons alone for why it has been started. It sustains involvement in leadership and volunteering in port. For the “personal change” in the younger people by supporting the development of inter personal skills, self – confidence and a sense of responsibility. Finally it’s “structural change” through working with key agencies to offer broader opportunities for young people to make a formal and valued contribution to the delivery of sport. (lecture slides)

References

Sport England [online] last accessed 25th April 2010 at: http://www.sportengland.org/about_us.aspx

Club Links [Online] last accessed 28th April 2010 at: http://www.sportengland.org/support__advice/children_and_young_people/community_and_club_activities/club_links.aspx

Investing in National Governing Bodies [Online] Last accessed 30th April 2010 at: http://www.sportengland.org/funding/ngb_investment.aspx

Funding Guidelines [Online] last accessed 1st may 2010 at: http://www.sportengland.org/funding.aspx

Lottery Funding [Online] last accessed 30th April 2010 at: http://www.lotteryfunding.org.uk/uk/sport-england

The PE & Sport Strategy for Young People[Online] last accessed 28th April 2010 at: http://www.youthsporttrust.org/page/pessyp/index.html

Greek and Roman Sports

Ancient Greek and Roman civilization have made many contributions to western civilization. Especially when it comes to politics, trade, and sports. From wrestling to javelin, ancient sports set the pace for some of the sports we have in our day and age, especially the Olympic Games. In Ancient Greek and Romans sports, athletes contested very hard and it was a public display that was a trait of the religious and social life of ancient Greece and Rome (Osborne 15). Ancient athletes trained and participated for physical exercise, competition, and to honor their gods. In this paper I will discuss the Greek and Roman attitudes toward sports.

The ancient competition, physically, was relatively different from the sporting events we have now a days. There were far fewer events and only free Greek men (and sometimes boys) were allowed to compete because of the brutality. Also, there weren’t any team sports; every sport was one man against another/others, because they were more concerned about individual merit. Some of the different sports the Greek’s participated in where javelin, running (with and without armor), and discuss. Moreover, some of the more brutal sports they embarked on where wrestling, boxing, and pankration (a form of wrestling and boxing). Some of the games where brutal and you had to participate naked, but it intended on showing the beauty of the human body. The four main cycles of games were the Olympic Games, the Pythian Games, the Isthmian Games, and the Nemean Games (Kyle 48).

Romans on the other hand based their sports around warlike displays, most notably the fights amongst gladiators. They included a gladiatorial combat, stage-plays, chariot races, athletic competitions, and a mock naval battle. Without a doubt, the Greek games depended for their entertainment value primarily on rivalry among athletes; while the Roman games were often describe by the staging of battles fought to the death and involved large numbers of human beings and also beasts (Kyle 184). The Roman sporting events I think were more brutal; especially when it comes to the fights amongst gladiators when most of the time they fought to their death. While on the other hand, the Greek’s were involved with the sports and the Roman’s simply watched them and cheered for the participant they wanted to win.

In conclusion, the Greek and Roman sports helped create some of the sporting events we have today and definitely started athletic competition. We can clearly see the love for sports in Greek and the Romans. We learn that the ancient Greeks and Romans shaped their own idea about the meaning of life. The Roman games were radically different from the Greek games in several respects. However, their sports show the mindset of the people of that time. The Greeks were more interested in showing off the human body while the Roman’s were more inclined on massacring the human body. I think this shows that compared to the Roman’s, the Greek’s valued human life more. Without a doubt modern Americans would find much of these sports awfully violent; particularly the hundreds of gladiator fights and animal fights, with their many public deaths of both people and animals.

Works Cited

Osborne, Robin Studies in Ancient Greek and Roman Society. New York: Cambridge University Press, 2004.

Kyle, Donald G. Sport and Spectacle in the Ancient World. New York: Blackwell Pub, 2007.

Greek Roman Athletic

Greek and Roman sports

Introduction

Ancient Greek and Roman civilization have made many enduring contributions to western civilization. Such as politics, sports, and trade are present in western society because of Greece and Rome. The Ancient Greeks and Romans have engaged a everlastingly nebulous place in our psyche, and have hence assumed a powerful place in our fantasies about many things. Running the gamut from wrestling to boomerang, Sports and Games of the Ancients spans the world to bring us collection of athletic and spirited pastimes, rituals, and contests. In Ancient Greek and Romans Sports, athletic contested very hard and it was a public display that was a trait of the religious and social life of ancient Greece and Rome (Osborne 15). The ancient athletes were untainted in mind and body and they trained and participate for no other reason than the passion for physical exercise, fair competition and to honor their gods. In this article I will to discuss the Greek and Roman attitudes toward sports.

Attitudes of the two Societies

The Greek society was unique in way because it was the first to put man at the center of the universe. Unlike the creature deities of the Egyptians and Mesopotamians, the gods of the Greeks are human in form. Man was there source of inspiration and thus loved they he would be competitive in all fields specially sports.

The Roman society did not had the time or inclination to turn to softer, lazier, and altogether more debauched things such as sitting around and talking or writing books. Nevertheless, the Romans, unlike the Greeks, were illustrious by practicality and common sense, not by a love of abstract thought. The Roman societies imagination has too often been regarded as, at worst, deficient and derivative, and, at best, pragmatic rather than sophistic (Osborne 74). The similarity between Greek and Roman thought has I think by and large been over-simplified in modern accounts, and has not often been considered to be an interesting subject. Still both had similar paths of creation, conquest, and destruction.

How brutal were Greek sports

The ancient competition, physically, was poles apart from our modern games. There were far fewer events and only free Greek speaking men (and sometimes boys) were allowed to compete because of severity and brutality. There was no team competition, and the emphasized on individual achievement through public competition was related to the Greek ideal of excellence, called Arete. In Greece the games served at first as a constituent in various spiritual observances: Some were held in admiration of the gods, some as offerings of thanksgiving. Others, in later times, were held in honor of living people. The Greek games where brutal but with their attendant processions, feasts, and music, played an important role in developing the approval of physical beauty that is typical of Greek art and literature. The four main cycles of games were the Olympic Games, the Pythian Games, the Isthmian Games, and the Nemean Games (Kyle 48).

Was Roman sporting even more brutal then the Greek sports

The Roman games, like those of the Greeks, were partially religious in nature. However, corrupt politicians used the games to win the errands of the populace and vied with one another in the lavishness and profligacy of the games, which were held on the flimsiest of pretexts and eventually lost their original religious meaning and purpose.

Certainly warfare familiarized Romans with violence, and violent spectacles escalated with, and symbolized, the territorial expansion of the empire and the blood sports acted as a surrogate for war. Public spectacles were of various kinds. They included a gladiatorial combat, stage-plays in every quarter of Rome performed in every language, chariot races in the Circus, athletic competitions, and a mock naval battle.

Without a doubt, the Greek games depended for their entertainment value primarily on rivalry among athletes; while the Roman games were often describe by the staging of battles fought to the death and involved large numbers of human beings and also beasts (Kyle 184). The Roman sporting was crueler because in Greece the people were often participants, whereas in Rome they were mere spectators, and only professional athletes, slaves, and prisoners usually took part.

Conclusion

The Greek and Roman cultures truly transformed the art of civilization. We can clearly see the love for sports in Greek and the Romans. It was through Justinian’s code, Roman law influenced civil law codes throughout much of Western Europe (Kyle 26).

We learn that the ancient Greeks and Romans shaped their own idea about the meaning of life. The Roman games were radically different from the Greek games in several respects. But still it shows the mindset of the people of that time. Without a doubt the modern Americans would find much of that sports awfully violent; particularly the hundreds of gladiator contests and animal fights, with their many public deaths of both people and wild animals. We surely learn that some upper-class Romans were dismayed at the brutality of the games but defended them as a means of directing popular anger away from the elite. The useful lessons we learn I think is of bravery and courage in the face of death.

Works Cited

Osborne, R. Studies in Ancient Greek and Roman Society. New York: Cambridge University Press, 2004.

Kyle, Donald G. Sport and Spectacle in the Ancient World. New York: Blackwell Pub, 2007.

How to Have a Good Golf Game

Golf is much more than just hitting the ball, finding it and hitting it again. It is a constant learning process with unforgettable experiences. Golf offers you independence, but ultimately it always comes down to how well you know your limitations and the confidence you have in your ability. You must have the heart and head to play and the courage to accept the consequences. There are no shortcuts. Although there are many factors that contribute to success, golf requires patience and practice, as there is no comfort zone. Patience and practice pay off. Golf is a never-ending journey full of learning and discovery.

Golf is a tough sport. You are going to need to work on and try to perfect your technical skills. To become a professional golfer, you can start at any age. “As long as you have passion to play the game, you can fulfill your dreams” (Wright 4). The good news is that anyone has a shot at becoming a pro golfer. The bad news is that the game is extremely difficult to play at a professional level and the competition is fierce. To become a professional golfer requires putting in hours of practice. A young golfer should start playing on various local courses on a regular basis. One needs to take golf lessons and a have a teacher analyze their form and give them pointers for improvement. According to Wright a lot of players accept “the idea that they will have good days and bad days on the greens and therefore don’t work at it. In fact, study and practice produces results” (*). There is, and always will be, room for improvement. You also need to develop the appropriate mental and physical traits (10). You must practice the game every day and devote a lot of time to it. The golf swing will always be a work in progress regardless of how good it is.

The goal is to be your best every day. Once you start feeling confident in your golf game, it is time to get out there and compete. To further your golf game, you should consider going to a golf school. If you are in high school, see if there is a school golf team or club to join. To see how you stack up against the competition, you can enter amateur events. “Check with your local golf courses for more information about amateur events coming to your area” (Keough42). In amateur events, you can play against other golf amateurs. By doing well in some amateur events, that can give you the needed confidence to take your dreams to the next level. The first steps towards playing against the pros are beating fellow amateurs (44). Start by playing tournaments at your local golf courses, then state and national junior events. Success in those events leads to recognition for college scholarships, and so can good high school golf credentials be a very important factor.

Of all the many factors opening the door to golf, college golf is a terrific developmental ground. Robert, Bell, a student at the University of Minnesota, started his college golf career with this Division I School. “After visiting the campus and seeing the training facilities, I found that they had the program to best fit my needs.” It can have an enormous impact on a golfer’s career since you do not have to pay to play golf, and you do not have to pay for lessons at the driving range. You also get regular practice time with your team, access to weight training and the opportunity to compete at a high level. “Many professional golfers matured at the college level, on their school’s dime. Even Tiger spent two years at Stanford” (Elling 15). If you do not play college golf, you can still refine your skills at the amateur level and prepare to turn professional. ‘The technical skills are important to making it on the PGA, but what separates the best is the mental side of the game” (Green 21). If you are a golfer who loves the challenge and has the ability for making big shots in tournament play, you might have the tools to make it. If you play this game long enough, eventually you will face some challenges. It is how you handle those challenges that will define who you are as a competitor.

One of the biggest things to do is when you feel you are well above and beyond your amateur competition, is to go to Qualifying School. When starting out on a career to become a professional golfer, every golfers dream of success. The vision may be clear, but without a plan it is just a dream. Becoming a PGA Tour Golfer does not necessarily required going to college of winning past tournaments. What you must do however is qualify. “Each year there is what is called Qualifying School that covers six grueling rounds of tournament style golf where only a small number of players make it to the tour” (Duunbar 19). Anyone can go for it, but it is extremely difficult. According to Dunbar “The only other way to qualify for the tour without going to Qualifying School is through special exemptions” (21). Each tournament has a committee that set aside a few special exemptions for players they would like to attend their tournament. One final avenue to becoming a professional PGA golfer is known as the Club Professional. Each course around the country has a resident Professional. Gaining membership to this section of the PGA is done through apprentice program. A golfer must work under an established golf professional. Over time, and after fulfilling certain requirements, a player is recognized as a Golf Professional as well. “Qualifying School is held every year by the PGA Tour and allows amateurs to compete for a post on the pro tour” (25). When you continue to have success against top amateurs, this gives you the opportunity to explore your professional options.

At this point, finding sponsorship support becomes very important, because breaking into professional golf is very expensive. When you feel ready to take your game to the professional level, you should begin the process of getting your PGA Tour card. Once you register with the PGA Tour and pay the registration fee, you begin the qualifying process. “About 1% of the people who register for a PGA Tour card get a card each year” (Forsyth 39). It is a long and difficult process. You have to finish at the top of various events over the course of months. Mr. Forsyth points out that, “it takes most people multiple attempts, if ever, to get onto the PGGA tour” (41). Even after obtaining your PGA Tour card there is no guarantee you will remain on the tour. Each year requires you to play well enough to keep your PGA Tour card. “There are various ways to retain your card, such as being in the top 120 players or finishing in the top ten in a major” (42). One of the major rewards of the game is that every round begins with a new scorecard. Every time you walk onto the course, you play with the thought that this is your day to be the champion. With all the benefits of this career, it is clear why professional golfers say, “Play golf for a living and never work a day in your life.” (44). Golf is one of the few professional sports where you can control your own future. Even if there are no educational requirements, it would still be best if you finish a degree in college so that you have some sort of back up if you do not make it on the tour. To be a Golf Professional will surely take a lot of hard work.

Some golfers believe that you must have some sort of natural talent to have chance of becoming a pro. In a book called The Golfer’s Mind Dr. Bob Rotella states, “if becoming an expert means joining the PGA Tour then it is believed that a very minute percentage of us will actually make it, no matter how many hours it is.” This side of the issue believes that while most PGA pros have spent the better part of their lives playing golf, they still possess an underlying talent that separates them from the rest of the pack. “For every guy on tour there are probably 50 guys that did the same thing growing up but did not have the talent to take it to the next level” (Sotzek 112). According to Sotzek, “it comes down to the fact that talent by itself can be wasted without practice, work ethic, and desire, but at the same time desire, practice, and work ethic are all pretty useless without some natural talent” (114). While most professional athletes have a great work ethic, it is still their natural talent that gets them to the top of their game. The opposing views of the natural talent argument by Dr. Bob Rotella states “that is an excuse for those that lack drive, motivation, mental fortitude, dedication and the ability to sacrifice. All of these things can be learned and for many professional athletes are learned at an early age so it appears to be natural ability” (27). If you read any story about a top golfer, you will realize that they spent the majority of their life practicing their skills because they thrive on competition. That is the sacrifice you have to make. So after all is said, both sides of this argument agree on is that golf is a game that cannot be mastered. Most golfers continue to play because of the love of a challenge.

Playing great golf is much more than developing solid fundamentals and sound technique. It is about keeping all things perspective. A lot of players accept that idea that they will have good days and bad days on the golf course and therefore they do not work at it. In fact, study and practice produces results. The golf swing will always be a work in progress regardless of how good you are. The goal is to have a swing that is sound and works with every club in your set and holds up under pressure. The true essence of golf is capitalizing on opportunities and minimizing mistakes. It is a thinking man’s game t o a great degree. Every shot is your responsibility. As long as you have the passion for the game, you can fulfill your dreams. Dreams do come true. If you do become a professional golfer, you will have a chance to earn big money and at the same time, play the sport you really love. If you do not like to work inside and if you love the outdoors, you will surely enjoy this kind of profession. Often times, you will also be traveling from one place to another together with your competitor’s sand so you can also gain many friends. Many young golfers set their hearts on playing on tour, but plenty of other opportunities exist in professional golf far beyond the golf course. PGA professionals are top class players but are also experts in other areas of the golf industry form running golf courses, to coaching and teaching. Becoming a professional golfer is a full-time job that requires commitment and love for the game. A golfer can become mentally tougher by learning from past experiences, because the game is a constant learning process. The approach to achieving a golf goal is to formulate a game plan and proceed systematically. Along the way, there is a need to assess and reassess strengths and weaknesses honestly. It takes time and effort to pursue a career on the PGA Tour, but the end result will be worth it.

Globalisation and Formula One

ABSTRACT

It is often argued whether motorsport is a ‘proper’ sport, and thus can be examined as such by researchers. In this essay, Formula One, for many the most important form of motorsport, is compared to established sports such as football and the Olympic Games, in terms of structure, their respective governing bodies, and their characteristics. For the latter, it has been discussed whether Formula One is a socio-cultural sport or a commercial one, as these are identified by K. Foster. Moreover, the role televison played into growing the sport’s popularity is examined. Finally, there has been a comparison between two important personalities of football and Formula One, Dr Joao Havelange and Bernie Ecclestone respectively, in an attempt to examine to what extent individuals can have an influence on a sport’s development.

Introduction

Ever since the replacement of post modernity with globalisation as the predominant social theory (T. Miller et al, 2001), academics of sport have taken an interest on International Sport Governing bodies and their role in an era where, (according to the hyperglobalist tradition at least (D. Held et all, 1999), nation states and their institutions are going into decline. The two most commonly mentioned (and researched) International Sport Institutions are FIFA ( J. Sugden and A. Tomlinson 1999, J. Sugden and A. Tomlinson 2003), (the International Federation of Football Associations) and the IOC (the International Olympic Committee), (M. Roche, 2000). These are the respective governing bodies of football and the Olympic Games worldwide, and subsequently responsible of staging the world’s two most popular sporting events; the FIFA World Cup and the Olympic Games. This essay will attempt to investigate in what extent does a slightly different sport, motor racing (through its most popular discipline, F1 GP racing), complies with the trademarks in world sport organisation set by the aforementioned institutions. For this purpose, I have opted to compare the structure of FIFA and the FIA (Federation Internationale de l’ Automobile), as well as the two sports (from their league structure point of view mainly),. Before that, however, I have decided to outline some of the characteristics of motor sport, which make it defer from mainstream ‘bodily’ sports, as well as clarify some definitions and terminology that is widely used to describe it. Moreover, I have seeked to make a comparison between the two individuals that transformed these two organisations into what they are today: Dr Joao Havelange and Bernie Ecclestone.

The role of these individuals within the structures of the Fedrations will be examined, taking into account the existing theories concerning agency, which try to understand the role individuals can play in a social system. Specifically, the essay will focus on the impact Havelange (as FIFA president from 1974-1998) and Ecclestone (as F1’s commercial rights’ holder) had in what Miller refers to as ‘Televisualisation (Miller et all, op. cit. p. 4)’ of sport.

Televisualisation, along with Commodification (ibid, p. 4), will be further discussed, as they were the key factors that resulted in the economic growth of both FIFA and FIA, by being the marketing tools for boosting the image of football and motor racing worldwide. As a conclusion, some thoughts about the commercial future of Formula One will be outlined, mostly influenced by Sugden and Tomlinson’s thoughts on the future of FIFA (J. Sugden and A. Tomlinson 2005).

Unfortunately, due to the relative lack of scholarly sources on motor racing, historical information has been gathered mostly from journalistic sources, with every attempt made to ensure these are credible ones. The same applies to information acquired from the World Wide Web, where only established sites (such as the FIA official site, the Financial Times and the European Union) have been used. Finally, as most of the original notes for this essay had been in Greek, I have used the Oxford Greek-English Learner’s Dictionary as a reference (D. N. Stavropoulos, 2004).

The nature of Motor Sport

Due to its peculiarities, motor sport is not a popular participant sport, unlike football. Whereas football is easy to play, requiring minimum equipment such as a ball and two posts, and can take any place in any open space, motor sport is centred around such a sophisticated equipment as a racing car, which is very expensive to purchase and run, and it is restricted to specifically designed race tracks. Many consider it not to be a ‘proper’ sport; First, because a driver’s ability is compromised by the competitiveness of his or her equipment, and therefore not always the most capable can challenge for victory, if they are not well-equipped. Secondly, because mainstream sport in most cases involves an athlete physically using his/her body to perform. A person sitting on a car is not considered as a true athlete, although in the higher disciplines, such as F1, a driver has to endure lateral forces of up to 4g for approximately 1 and a half hour (the average duration of a GP race), and at the same time being completely concentrated in order to achieve consecutive laps with accuracy of tenths of a second. Motor Sport has various disciplines, which, unlike many other sports, are available for representatives of both genders to participate in and compete against each other. The motor sport discipline whose structure will be compared to football will be Formula One, for many the highest echelon of motor racing (Table 1). More specifically, with ‘Formula One’ we refer to the Formula One World Championship, which is regulated by the FIA.

Racing Type Power Output (in bhp)

Champ Car

750

Formula 1

750

F1 equivalency Formula

750

Indy Racing League

670

Grand Prix Masters

650

GP2

580

A1GP

520

Table 1: (Power outputs of racing categories (F1Racing magazine 2006)

Definitions

What is Formula One

The name ‘Formula One’ was only introduced in 1947 when racing activities resumed after the 2nd World War. Formula 1 was actually a code used to identify the technical regulations under which grand prix cars should be run at the races. Formula 1 racing began in 1947 therefore, although only in 1950 was a World Championship for Formula one cars organised (A. Cimarosti). However, F1 as a discipline exists in other sports as well, for example powerboating.

What is a Grand Prix

The first ‘Grand Prix’ (grand prize) for automobiles was organised as such for the first time in 1906 by the AFC (Automobile Club de France) (ibid). Ever since it has become almost synonymous with big motor sport events, and with Formula One since the inception of the World Championship in 1950. The term Grand Prix though is also used in other sports, such as motorcycle racing and some IAAF meetings.

Ownership of Formula One – the FIA

The FIA owns the name ‘Formula One World Championship'(www. fia.com. 2006). In their website the FIA describe themselves as ‘a non-profit making association (www.fia.com/thefia/Organisation/organisation.html 2006)’ who, ‘since it’s birth in 1904, (it) has been dedicated to representing the interests of motor organisations and motor car users throughout the world. It is also the governing body of motor sport worldwide’ (ibid). Today it consists of 213 national motoring organisations from 125 countries (www.fia.com/thefia/Membership/index_membershtml, 2006). We should bear in mind that unlike for example FIFA, which only has authority over football, the FIA is responsible for all the types of car racing (rallying, racing, hill climbing etc), but that does not include motorcycle racing, which is the responsibility of the FIM (Federation International of Motorcycle).

The date of its foundation suggests it was conceived during a time when, according to Miller again, it was Europe’s ‘high point for setting in place the global governance of sport. Miller points out that most of the world’s governing bodies were founded after the proclamation of the Olympic movement at the turn of the century; he also goes on to mention the establishment of equivalents for football, cricket, athletics and tennis (T. Miller et al, op. cit. p. 10 ). However, one of the peculiarities of the FIA is that it is not entirely a sporting body (see Table 2).

FIA General Assembly

FIA President

Deputy President FIA Senate Deputy President

(Mobility and Automobile) (Sport)

FIA

World Council for Mobility and the Automobile World Motor Sport Council

Mobility and Automobile Commissions Sporting Commissions

International Court of appeal

Secretariat

Table 2. The structure of the FIA (www.fia.com, 2006 ).

Instead, the FIA consists of the World council for Mobility and the Automobile, and the World Motor Sport council. The World Motor Sport Council is the world governing body of the FIA Formula One World Championship. This is the sporting branch of the FIA under whose jurisdiction come ‘all forms of international motor sport involving land vehicles with four or more wheels‘. Of significant importance is the existence of the FIA International Court of Appeal, which is ‘the final appeal tribunal for international motor sport. (…)Iit resolves disputes brought before it by any motor sport’s National Sporting Authorities worldwide, or by the President of the FIA. It can also settle non-sporting disputes brought by national motor racing organisations affiliated to the FIA’ (www.fia.com/thefia/Court_of_appeal/index.html, 2006).

The existence of the International Court of Appeal within the FIA structure points out to what Ken Foster refers to ‘private justice‘ among global sporting organisations. He argues that ‘the intent […] is to create a zone of private justice within the sporting field of regulation that excludes judicial supervision or intervention with the decision-making process of international sporting federations. It denies athletes -[and teams]- access to national courts and leaves them dependent on the arbitrary justice of the international sporting federation themselves. Athletes can claim redress only from an arbitration panel created and appointed by the international sporting federation itself […], (K. Foster, 2005). It appears that the FIA has followed FIFA’s and the IOC’s example, in taking advantage of the difficulties of monitoring INGOs. Foster underlines that ‘states are unwilling or incapable of challenging the power of international sporting federations[…] (ibid. p.68). In addition, he points out alternative ways of ‘avoiding legal scrutiny‘ by making it ‘compulsory in their rules that disputes go only to private arbitration, and by asking athletes ‘to sign agreements not tot take legal action against international sporting federations'(ibid. p.69). Indeed, according to Allison, ‘[modern sport] has developed highly autonomous international organisations (…)’ (L. Allison and T Monnington, 2005).

In the same text, Foster has previously commented on the general attitude of powerful sporting bodies: ‘Historically, sport has been governed by management structures that were hierarchical and authoritarian. Their ideology, and often their legal form, was that of a private club (…). The commercialisation, and the later commodification [which will be discussed later on this essay] of sport put pressure on their legal form. Private clubs began to exercise significant economic power over sport. (…). International sporting bodies, as federations of national associations, in turn organised global sport. (…) the need for due process in decision-making and the need to prevent abuses of dominant power within the sport were two important consequences of this [the] legal intervention (K Foster, in Allison, 2005).

So far it appears that the FIA is complying with the models of regulation of FIFA and the IOC in certain aspects, such as being an International Non-Government- Organisation (INGO). But, because of its very nature, the motor sport governing body does not entirely follow FIFA’s and the IOC’s patterns. For example, Sugden and Tomlinson (again), argue that ‘drawing upon Archer’s classification of types of international organisations, (C. Archer, 1992), (…) since its foundation in 1904, FIFA has transformed itself from and INGO (International Non-Government- Organisation) into a BINGO (Business International Non-Government Organisation (…), (J Sugden and A Tomlinson, 2005). They go on to comment that ‘FIFA’s reason for existence has been increasingly profit-driven (…) and ‘has become a leading example of the professionalisation and commercialisation of modern sport (…), (Ibid. p.27). From a capitalistic point of view, one would assume that it would be normal for every organisation to seek profit. Sugden and Tomlinson, though, observe that such commercial activity coming from INGOs is illegal, and refer to Morozov’s claim: ‘As Morozov states, the aims and activities of an international organisation must be in keeping with the universally accepted principles of international law embodied in the charter of the United Nations and must not have a commercial character or pursue profit-making aims, ( G. Morozov, (1997).

( However, the FIA cannot be considered to belong in the category of INGOs becoming BINGOs. Like FIFA and the IOC, it has opted to locate its corresponding offices in Switzerland (www.fia.com/global/contacts .html, 2006), something which, as Sugden and Tomlinson point out, ‘underlines [FIFA’s] political and fiscal autonomy (and unaccountability), ( J Sugden and A Tomlinson, 1998); but it has not directly benefited economically by promoting the Formula One World Championship.

Although it states that part of its resources ‘shall be derived from income arising directly or indirectly from sporting activities, including the FIA champions (www.fia.com/thefia/statutes/Files/index, 2006), hips, it cannot benefit directly from exploiting Formula One’s and other FIA championships’ commercial rights. Foster, again, gives a detailed account of how the case of motor sport became a unique example of governmental intrusion into a global sporting body’s self-regulation, ( K Foster, in Allison 2005). According to a European Commission principal, ‘a governing body of sport needs to separate its regulation of the sport from its commercial activities in promoting events and in maximising their commercial value; a governing body must not use its regulatory functions improperly to exclude its commercial rivals from the sport (Official European Journal, 13/06/01, Cases COMP/35.163: COMP/36.638; COMP/36.776. GTR/FIA & others, 2005). It is suggested that FIA used its monopoly position by the threat of imposing sanctions to drivers, circuits, teams and promoters who wouldn’t grant them exclusivity, thus rendering them unable to compete in rival series. Moreover, broadcasters who televised rival events were given least favourable agreements (K Foster in Allison, 2005).

The result of the European Commissions intervention was the change of regulations on behalf of the FIA: ‘They insisted on a complete separation of the regulatory function of FIA, as the governing body of the sport, and its commercial function of exploiting the broadcasting rights to all motor sport events under its jurisdiction. The separation is (was) designed to prevent conflicts of interest. The Commission also limited the extent to which FIA, as the regulator of the sport, can take measures to prevent rival promoters of events competing with FIA’s events. The Commission wanted to separate the function of the FIA in promoting events (and thereby gaining commercial benefit) from that of licensing events as part of its regulatory function. The role of a governing body, according to the Commission, is to act fairly and create a level playing field so that all promoters of events are treated equally and carefully (Ibid. p.84). Foster justifies the Commissions’ decision thus: ‘The different approach by the Commission can be explained because motor sport is a globalised, rather than an internationalised, sport. It had a commercial structure of management and offered no cultural or social justification of its anti-competitive behaviour. As such it was subject to normal commercial criteria in its regulation, (Ibid); and goes on to comment that ‘this example may be unusual in that there was an excessive intermingling of the regulatory and commercial functions within the governing structures of international motor sport. However, it indicates that regional regulation can be effective and that the fear that globalised sport can escape all regulation and be immune from legal intervention may be exaggerated (Ibid).

Structure of the FIA Formula One World Championship

Indeed, the structure of the FIA Formula One World Championship seems very much to resemble the American (commercial) model of sport, although being originally a European concept, as described above. Foster, once again, offers the key characteristics in American and European sport. (see Table 3.)

European (socio-cultural)American (Commercial)

Organisational motive

Sporting Competition

Profit

League structure

Open Pyramid. Promotion and relegation

Closed league; ring-fenced

Governing body’s role

Vertical solidarity; sport for all

Profit maximisation; promote elite stars as celebrities

Cultural Identity

National leagues; local teams. Opposition to relocation of teams & transnational leagues

Transnational or global leagues; footloose franchises

International Competitions

Important for National Identity

Non-existent or minimal

Structure of governance

Single representative federal body

League or commissioner

Table 3. (European model of sport vs American model of sport), (Ibid. p.74).

By attempting to compare the structures of football and Formula One, we can relatively easily identify that the former belongs to the European tradition. It was indeed conceived as a sporting competition first and foremost. It is rather doubtful that there had been a plan to make profit out of football when the FA was founded in 1886. The open pyramid system is adopted, with clubs being promoted and relegated form the divisions of their national leagues, depending on their performance. Football has been conceived as a sport for all, and FIFA’s initiatives such as the goal project confirm this (J Sugdan and A Tomlinson, 2003). Moreover, with the existence of events such as the FIFA World Cup which is exclusively contested for by National teams, the importance of national identity in football is displayed. Finally, the FIFA remains the only representative body for the sport. In contrast, the structure of the FIA Formula One World Championship complies in general terms with the American (commercial one), although with few noticeable exceptions. It should be noted that, before starting to analyse Formula One racing using this model, we can identify in its nature all but one of the strands that are identified by Scholte, (A. J. Scholte, 2000). The only one absent is Internationalisation, as there are no international competitions in Formula One. Instead, it is an entirely globalised sport. There are no national Formula One championships. The only Formula One championship organised today is the World Championship. Liberalisation, universalisation and, most importantly, globalisation are all evident:

Liberalisation:

There are no cross border restrictions in Formula One, as it does not operate on a national level. The races can be held in any country, provided it has an FIA- affiliated national sporting body, and drivers and teams can come form any country as well.

Universalisation:

‘(…)A global sport (…) needs to be simple in its structure and thus readily understood by those who have never played the game before, (Foster, in Allison, p. 66). This is more than evident in Formula One, whereas although most people are unlikely to have driven a Formula One car in full racing trim, unless they are professional racing drivers, they can easily understand its concept, that the faster car wins the race.

Globalisation/ Americanisation:

Rationalisation of Formula One has been achieved since its conception in 1950. Written rules were adopted and a championship was organised in order to ‘rationally identify’ (Ibid), the best driver, (and the best team in 1958 with the introduction of the Constructors’ championship). In addition, it also complies with imperialism and westernization. Foster comments that ‘Developing countries are excluded because they have fewer facilities (…). Sports like motor racing require massive technical capital that excludes them‘ (Ibid).

De-Territorialisation:

Foster observes that ‘we have global broadcasting of sport and global fans; (Ibid. p.67), and goes on to quote Giulianotti: ‘Globalisation brings with it a disembedding of local social and political ties between club [-in Formula One’s case, team] and community (R. Giulianotti, 2005). This is again present in the case of Formula One.

As races are not contested in the teams’ home grounds, but rather, in race tracks scattered throughout the world, there is not much connection between their national identity (with the exception of Ferrari, who still carries some sense of ‘Italian-ness’). Re-location for Formula One teams is usual, provided this gives them a better chance of winning. Hence, Renault are based in Enstone, UK, Toyota in Cologne, Germany, etc. Furthermore, the ease with which teams can change their identity overnight is unique: The tartan-liveried team of former Scottish triple World Champion Jackie Stewart, founded in 1997 was turned into Jaguar in 2000, proudly painted in British Racing Green colour, and Red Bull in 2005, after the name of an Austrian-made energy drink.

The globalised nature of Formula One (especially in its difference to internationalised sport) has also been identified by Houlihan: ‘Globalised sport (…) has rootless teams, with multi national or nationally ambiguous teams’ ( B. Houlihan, 2005), [for example McLaren are a British team, founded by a New Zealander (Bruce McLaren), have a German engine provider (Mercedes) and their drivers come from Finland (Kimi Raikkonen) and Colombia (Juan Pablo Montoya)]. ‘These rootless, de-territorialised sports are often typified by their identification with commercial sponsors’. [for example ‘Scuderia Ferrari Marlboro’, and ‘Mild Seven Benetton Renault F1 Team’]. ‘Formula One teams are defined by their manufacturers, such as Ferrari‘ (Ibid).

Going back to the American vs European model, we have already argued that although Formula One racing was conceived in Europe on the turn of the 20th century, its current management has rendered it a primarily profit-making sport. One could argue that until 1968, when cigarette advertising (and generally corporate advertising) appeared in Formula One, (http://8w.forix.com/love.html, see also http://8w.forix.com/myths.html, 2005), the sport belonged to the European tradition. Up until then, any profit made was incidental, not central. Only starting and prize money was available to the competitors. In the 1970s, with sponsorship cash and television money heavily influencing the sport (P. Menard, 2004), Formula One became a profit-making sport. The role of television coverage in that will be discussed later in the essay.

As for the league structure of Formula One, it is totally commercial. As mentioned before, there is only one Formula One contest, the World Championship. Entry to it is not based on a promotion system, but strictly on capitalistic values. In other words, only those who can afford it can enter. A recent example was that of the new Super Aguri racing team. Although the rules state that ‘applications to compete in the Championship may be submitted to the FIA (…) two years prior to the Championship in which the applicant wishes to compet (…), (www.fia.com /resources/documents/, 2006), the team applied in autumn 2005. However, the application was successful. On January 2006, FIA issued the following statement: ‘Following receipt of the necessary financial guarantee and with the unanimous support of the competing teams, the FIA has accepted the late entry of the Super Aguri F1 Team to the 2006 Formula One World Championship, (http://www.motorsport.com/news/article.asp?ID=208865&FS=F1, 2006). This incident is characteristic of an American-type closed league, as Foster describes it: ‘The entry [to the league] is controlled by the incumbents. There is a fixed number of teams in the league [in Formula One’s case, the highest number of cars that can take part in the Championship is 24] with no relegation. New teams cannot break into the closed shop unless the league decides that its overall economic wealth will be improved by expansion franchises. The economic risks of sporting failure are reduced and this makes capital investment in a team franchise more attractive‘ (K. Foster, in Allison (2005), p. 75).

In terms of the Governing body’s role, it is also an occasion where F1 follows the American model. Vertical solidarity is non-existent, as there are no lower Formula One leagues. Even for motor sport in general, Formula One revenues are not redistributed to lower formulae, and there is no effort to make motor racing a ‘sport for all’. Only whoever can afford motor racing can enter it. Formula One seeks to maximise its profits by commodificating itself. Elite stars are promoted as celebrities. For example, an attempt to present Jenson Button as a star has taken place in Britain, while in the case of Germany, Lincoln Allison and Terry Monnington comment: ‘(Lotthar Matthaus), Michael Schumacher, (and Bernhard Langer) have been more importantly formative of young people’s images of Germany in the last generation that have Fichte, Hegel and Bismark, (L. Allison and T. Monningtonin, 2005).

The American model seems to suit Formula One best again when questions about its relation to national identity arise. What Foster observes as a characteristic of the American model, is that ‘there is little sense of national identity (…). The leagues identification of its supporters is one of commercial customers rather than fans. The business can and will be moved whenever commercial considerations dictate, more like a supermarket chain than a sports team, (Foster, in Allison p. 75).

This is partly true for Formula One and relevant to de-territorilisation. Most teams can relocate, as mentioned, and race venues can be changed, as was the case in recent years, with traditional European races (like the Austrian GP) being dropped from the calendar in favour of new venues in Asia (Bahrain, Malaysia, Turkey, China). However, when the sport was conceived, (prior to advertising) the racing cars would be usually painted in their national colours (green for Britain, blue for France, silver for Germany, Red for Italy etc). Today only Ferrari maintains some sense of national identity, being the only team remaining of those who took part in the inaugural 1950 World Championship; and they are still carrying the traditional racing colours (‘Rosso Corse’). It is the only team that has fans (usually fans support drivers, not teams), the tifosi, and the race tracks of Imola and Monza are considered their ‘home’. In a lesser extent, that could apply to British teams and the Silverstone circuit. Few customs that refer to the presence of nationalism in past years still remain. One such example is the playing of the national anthem for both winning driver and constructor during the award-giving ceremony. At the same time, the hoisting of the flags in honour of the first, second and third drivers takes place. Another is the existence of a small flag next to the name of the driver, to indicate his or her nationality, on their racing overalls and on the sides of the car’s cockpit. Finally, there are no national teams competitions in Formula One, (In 2006, a rival series to F1, A1GP appeared), and, as mentioned before, the FIA is the only regulating sporting body.

Televisualisation

However, we have seen that in practice, because of the aforementioned intervention of the European Commission in the governing of Formula One, many key decisions about the sport are taken by the person who administrates its commercial rights and not the governing body. This person could be considered the equivalent of a commissioner in a commercial model.

In the case of Formula One, he is Bernie Ecclestone, through his FOM company. FOA/FOM, companies controlled by (…) Ecclestone, are engaged in the promotion of the FIA Formula One Championship.

The 1998 Concorde Agreement provides that FOA is the Commercial Rights Holder to the FIA Formula One Championship. FOA is thus responsible for televising and generally commercializing the Championship. On 28 May 1999, FOA changed its name to Formula One Management Limited (FOM) which manages the rights. The commercial rights themselves were taken over by an associated company, now also named FOA, (http://europa.eu.int/eur-lex/pri/en/oj/dat/2001/c_169/c_16920010613en00050011.pdf).

Miller underlines the importance of televisualisation in sport: ‘Television was the prime motor in the development of post-war sport(…) helping to constitute a sports/media complex or media-sports-culture complex of sports organisation, media/marketing organisations, and media personnel (broadcasters and journalists). Dependency of sports organi

Sports Essays – Formula One

The effects on Formula One of the European directive banning tobacco advertising and associated sponsorship.Abstract

In this piece we set out to try to determine the effects on the Formula One organisation that would be brought about by the European Union’s ban on tobacco advertising. We investigate the issues by firstly attempting to establish whether Formula One tobacco advertising actually does pose a threat to health.

We then look at the actual evolution of the European Union’s ban on tobacco advertising with the various responses that the FIA and Formula One management have made and contrast that to the actual actions which we can see that they have taken.

An examination of the actual amounts of money involved helps to put into perspective the difficulties faced by the Formula One management in trying to deal with the potential losses of revenue from an advertising ban.

We try to analyse the political issues that are relevant to the decisions that the FIA have to make and also examine the mechanisms that they have used to try to influence them.

Finally, having examined and quantified these issues, we outline the impact of the European Union’s ban on tobacco advertising an the effects that it has had, and probably will have, on Formula One racing.

Formula One racing is a major player on the world’s sporting stage. It is considered both glamorous and exciting. As such it is watched and followed by millions of people across the globe. Because of this popularity it enjoys huge influence in our collective consciousness. Over the last 37 years it has courted controversy by balancing the enormous advertising revenue it receives for tobacco products against the various ethical and health considerations that are obviously consequent on that decision.

The history of tobacco advertising and Formula One stems from the original decision in 1968 for Gold Leaf to sponsor the Lotus 49, in return for prominent displays of its logo. The so-called “fag packet on wheels” achieved a certain notoriety in the press and in doing so generated far more positive publicity and awareness than the tobacco company could ever have dreamed of.

We do not know what the value of this original sponsorship was in financial terms but in terms of the publicity generated, the value was colossal. This comparatively modest beginning started 45 years of controversy which is still both raging, and indeed possibly gathering momentum even today. The implications of that first black and gold logo appearing on the side of a racing car would be the precursor of the selling of colosally valuable real-estate (in terms of car panels, driver’s overalls and helmets) that would shape decisions as basic as just where and when Formula One Grand Prix races were held – if they were to be held at all – as Canada, Germany, Belgium France and Austria have all found to their cost. It has involved the governments of most of the Formula One participating countries. It has involved the European Union in making legislation specifically tailored to tackle the Formula One problem, and it has involved Formula One making public pronouncements while clearly pursuing an alternative agenda behind the scenes. It has nearly brought down Tony Blair’s government and certainly has left a very unpleasant stain on his reputation and credibility. (see on)

In this piece we are going to try to evaluate the effects of the impending ban on tobacco advertising in all sports imposed by the European Union, particularly in its relevance to Formula One.

The first question that we have to consider is “Why all the fuss?” Just why is the European Union getting involved in an ostensibly minor issue which, on the face of it is only relevant to a small proportion of the sports-following public?

Literature review

There is a quite extensive literature on this subject, ranging from the weighty legal documents issued by the European Union, including the academic comment on the subject, through to the mountains of opinions expressed in newsprint. In this review we shall present a critical analysis of a representative proportion of it and attempt to analyse all of the major perspectives that have been taken on the issue.

A good place to start is the excellent and comprehensive paper by Dewhirst and Hunter (2002) which is generally accepted to be an unbiased overview of the area. It is cited by a great many other papers as an authority. It provides a fairly current review of the position of tobacco advertising and sponsorship across the whole spectrum of motor sport. It is notable as it does not take a particular stance but is analytical in nature.

It analyses the role of sponsorship in its widest ramifications together with the benefit of both the advertising and association with the sport that the tobacco companies derive from their money and also the benefit that the racing teams derive from the money that they receive. It also provides a useful insight into the evolution of the culture of Formula One being associated with tobacco advertising from the beginnings of the clamp-down, through the advertising bans on broadcast media and then the bans on newsprint advertising and right through to the culture of reducing to public acceptance of smoking in general. Interestingly, this paper analyses, in financial terms, the costs and benefits that the tobacco companies secure from their Formula One exposure and we have quoted this in our article. It is well written and very readable. In essence, it underpins most of the thrust of this current article.

Blum (1991) looks at one specific aspect of the issue. He takes the example of Marlboro and how one brand managed to circumvent the effects of the television ban on tobacco advertising in the USA and in Europe. He points out the staggering statistic that, by sponsoring the 1989 racing season, Marlboro managed to obtain 5933 images of its logo or direct verbal referrals in a positive context. This is on Nationwide (probably also a large – although undefined world wide) audience.

Seigel (2001) went on to study the fall out from this observation. It soon became clear that the realisation the tobacco companies were effectively circumventing the advertising restrictions imposed in various countries triggered off the Master Settlement Agreement with the television companies and other media. The agreement was voluntary and restricted the tobacco companies to their level of exposure in 1999. Seigel’s paper details just how completely the tobacco companies paid public lip service to the agreement and then privately flouted it. It gives chapter and verse of blatant instances where the tobacco companies have taken marketing decisions that are economically based and then deliberately disguised to make them publicly acceptable.

A more up to date review is given by Carlyle (et al 2004). They specifically look at the role of one tobacco company – British American Tobacco – and just how this company has turned its marketing strategy to make Formula One sponsorship its prime mechanism of reaching boys and young men. Because it is comparatively recent, this paper also is able to examine the impact of the Asian markets – which have virtually no regulation on advertising – on the marketing strategy of the tobacco companies.

Specifically it charts a new emerging trend, that of the tobacco companies finding that it is profitable to actually own Formula One brands. With the effective acquisition of BAR, British American Tobacco became a major player in the battle with the Public Health authorities on a global scale. The ownership effectively allowed them to dictate just what their profile would be and exactly how they could market themselves in the area.

Kawane (2004) takes this argument and examines it further. He looks specifically on the impact that tobacco advertising has on the Asian (specifically Japanese) market and contrasts this with the various Public health initiatives that have been set up in Japan. He refers to a new development in the field of advertising. Japan tobacco has sponsored several mobile trailers which it sends to car race associated venues (where public smoking is banned in Japan) These colloquially named “SmoCars” allow smokers a haven where they can smoke legally in public places. He comments on the form of wording used by the companies to justify this new departure.

“Japan Tobacco claims that SmoCar has been developed as part of the company’s initiative for increased coexistence between smokers and non-smokers in public spaces.”

Two papers on very similar subjects – the illegal shipment of tobacco products to Asia and China – reflect both the direct impact that tobacco advertising has and also the size of the potential market that there currently is in these countries. It shows the less than glamorous side of the arguments that we have been presenting in this article. Lee, ( et al.2004) analysis the impact from 1979 to 2000 when the marketplace was effectively opened to the tobacco companies after their expulsion in 1950. To back up their arguments the cite extensively from documents that have been on file for many years but only opened to public scrutiny after a number of successful law suits in the USA. Collin, ( et al. 2004) looks at a different aspect of the same problem. They take an analytical view of the apparent complicity of Chinese Government with the tobacco companies. One of the concluding sentences of the study is:

“BAT documents demonstrate that smuggling has been driven by corporate objectives, indicate national measures by which the problem can be addressed, and highlight the importance of a co-ordinated global response via WHO’s Framework Convention on Tobacco Control.”

Both papers illustrate many of the points that we have cited in our arguments in the main article and are both well written and informative.

Hasting & MacFadyen (2000) return the argument closer to home with a look in a rather novel, but nonetheless relevant slant on the subject. The article is provocatively entitled “A day in the life of an advertising man”. Its light hearted title belies a serious review as it examines a number of documents from the tobacco industry’s advertising agencies. At the end of its examination, the paper comes to the conclusion the, as far as the tobacco industry is concerned, history reflects the fact that voluntary agreements are of no value at all (other than as a temporary smoke screen) and statutory enforcement is the only way to regulate the tobacco industry.

Watson (1997) reviews the evolution of the European Union’s ban on tobacco advertising from its initial high hopes and aspirations to a watered down and late implemented ban in 2006.

He charts the various factors that have militated against the implementation of the ban together with the major players who wished to have it enforced and their concessions that had to be made in order to secure their eventual goal. He highlights the, often overlooked, problem of drafting legislation that will be effective in all of the member states without weakening the position of those states who already have a total ban on tobacco advertising. He cites unanswerable figures (that we have quoted elsewhere) that in the countries that have successfully implemented a total ban on advertising, the per capita consumption of tobacco products has fallen by between 14-37%

The legal aspects of the European Union’s ban on tobacco advertising is examined in a detailed paper in the European Journal of Law and Economics. It is relevant to our deliberations here because it examines the effects of a ruling by the European Union’s Courts that the European Union did not have the right to impose a total ban immunohistochemical the presence of national legislation to the contrary. It upheld the right of each individual nation to set its own limits on economic activity.

We should, perhaps, accord the last place in our Literary Review to a very well written and eminently readable article by Chapman (2002). The author writes an article based on the obvious (but seldom stated) hypocrisy. He starts by observing that in the 2001 Melbourne Grand Prix Jacques Villeneuve’s car disintegrated – a wheel killing a trackside Marshal. The author comments:
“A full coroner’s inquest was held, followed by a review by motor racing’s governing body Federation Internationale De L’automobile (FIA). One death was deemed worthy of a full investigation involving an international review team, front page reportage, and endless speculation about whether the 2002 race would be safe for spectators and officials.”

This is in such stark contrast to the tens of thousands who will be injured and killed by the inhalation of tobacco smoke that is blatantly advertised on the sides of the Formula One’s cars.

It compounds this analogy with another:

“While the racing fraternity routinely participate in road safety campaigns in recognition of their massive influence with the young who are over represented in road death statistics, promoting smoking to the same adoring fans seems to trouble few of them. “

We have discussed the hypocritical stance of the tobacco companies throughout this article and Chapman seems to encapsulate the whole situation very succinctly.

Aims and objectives

The aims and objectives of this article can be outlined very succinctly. We aim to examine the effects on Formula One of the European directive banning tobacco advertising and associated sponsorship. We have already reviewed some of the relevant literature in the area. We shall be using that (and other sources) to examine the evidence to our investigation. We shall attempt to define the various issues involved including whether or not Formula One tobacco advertising does actually represent a real or imagined danger to the public health. We shall consider the finances involved and the political implication of decisions that have been made. We shall also trace the history and evolution of the European Union’s ban on tobacco advertising before drawing appropriate conclusions of the actual effect on Formula One of the European directive banning tobacco advertising and associated sponsorship.

Is advertising on Formula One cars a real threat to the Public Health?

The issue of whether smoking is a personal health risk has been so well rehearsed over the recent few decades that it scarcely needs repeating here. Some factors are undoubtedly relevant to our considerations however.

Smoking trends have varied greatly over the past few decades. The actual prevalence of smoking has declined, as far as the general population is concerned, by about 40% since 1960 (CDC 1993) As far as the UK is concerned, this diminishing trend has actually levelled out over the last 15 yrs. (Dobson et al. 1998). It is particularly relevant to our considerations here that, with specific reference to the adolescent and young adult fraction of the population, the actual trends in cigarette consumption has actually increased (Nelson et al. 1995) (NCHS 1995).

The age range which has the current highest prevalence of smokers is the 20-24yr. age group where 42% of men and 39% of women report regular smoking (NCHS 1995). Many other studies have produced consistent and corroborating results, so we can have a considerable confidence in their validity.

The peak incidence of smoking is generally found to be at about 21 yrs. (Paavola et al 2004) which contrasts to the peak age for alcohol intake which occurs at about 28yrs. The relevance of these points will become clear later on in our considerations. One interesting, and possibly very relevant observation, that also came from this same study, was the fact that the incidence of smoking correlated highly with individuals who watched large amounts of television. There is possibly a link here as Formula One is clearly a prime time occupant of some television channels.

Also of relevance to our considerations here, is the study by Van Den Bree (2004) who found that the single biggest predictor of smoking and drinking in the adolescent years was the endorsement of that particular activity by the teenager’s peer group.

There is little doubt that one of the major attractions of Formula One is the aspirational qualities that it appears to possess. Fifty years ago the aspiring teenager typically wanted to be a train driver. One could argue that a similar reverential status is now held by the racing driver who is perceived as glamorous, skilled and dashing and risking his life in his chosen career – all qualities that are commonly perceived as worthy of adoption in a peer-group scenario.

The thrust of this section is to try to establish the evidence to support the view that by sponsoring Formula One, the tobacco companies do pose a threat to the public health. There seems little doubt that the young adult (being the largest smoking group) and the adolescent (being the most impressionable group) are the two most important and potentially profitable targets for the tobacco companies in their advertising campaigns. (Teague 1973) This has been clearly demonstrated in the wake of some very prominent lawsuits in the USA.

As a result of these lawsuits a number of tobacco company documents were ordered to be released into the public domain. (Phelps 1998) (Schwartz 1998) these confirmed beyond a shadow of doubt that the tobacco companies were deliberately targeting the young adult and adolescent market in order to try to create a brand loyalty and they were using Formula One as a suitable medium (For reasons already outlined) to do it.

Three examples are given here from the documents released at the trial

1957: A Philip Morris Executive writes that
“Hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand “.

1971: An internal RJ Reynolds document outlines that
“the lower age limit for the profile of young smokers is to remain at 14”. (Pioneer press 1998)

1973: Claude Teague, Assistant Chief in R&D at RJ Reynolds, writes a paper: “Some Thoughts About New Brands of Cigarettes for the Youth Market”;
“At the outset it should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market … if our company is to survive and prosper, over the long term we must get our share of the youth market.

1974 Claude Teague also said in a memo to other executives:

Importance of Younger Adult Smokers

Why, then, are younger adult smokers important to RJR? Younger adult smokers are the only source of replacement smokers. Repeated government studies (Appendix B) have shown that:
? Less than one-third of smokers (31 percent) start after 18.
? Only 5 percent of smokers start after age 24.
Thus, today’s younger adult smoking behavior will largely determine the trend of industry volume over the next several decades. If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle. In such an environment, a positive RJR sales trend would require disproportionate share gains and/or steep price increases (which could depress volume)
(Schwartz 1998)

The whole area is clearly targeted at the young adult population – which is the best represented at a typical Formula One meeting. Formula One sponsorship is clearly therefore a very important asset to the tobacco advertising industry. (Phelps 1998)

The whole area of tobacco advertising being attached to Formula One is primarily to raise brand awareness, reinforcing the brand image and (hopefully) increasing the market share of the product. By association of the particular tobacco product with the image of Formula One that we have described it is hoped that the product will be perceived as “Cool, glamorous and exciting” ( Cornwell et al 1998) (Irwin et al. 1994)

In a document which we shall comment on further later in this piece, the FIA (World motor Sport Council) commissioned a report (December 1998) to look at the evidence to support this view. The key findings in this report can be summarised as follows:

that the tobacco companies were driven by an obsessive need to recruit young smokers to satisfy their market demands which required vast numbers of new smoking recruits – in the UK alone they need 300 new smokers a day – and that for decades tobacco companies marketed their products to young people, including to children too young to purchase the products legally
that this obsession with new, young smokers is evident in companies’ market research on teenagers, some as young as 12-, 13- and 14- years old and in one instance as young as five years old
that studies showed that the majority of smokers start using tobacco while in their teenage years, and that hardly anyone starts smoking in their twenties but that those who started at around the ages of 12 or 13 years old often want to quit by the age of 16, concerned that smoking was damaging their ability to participate in sports. Knowing this, the tobacco companies sought to lure and addict children to cigarettes before the desire to stop grew strong, and sought sponsorship deals with sport to counteract any concerns they may have about the health dangers of smoking
that tobacco companies knew that lifelong brand preferences are formed in the early teenage years and that increased visibility for their products could shape these preferences
that sponsorship of Formula One is the jewel in tobacco’s crown – it is the pinnacle of successful, glamour-laden global events with a massive potential to reach the young through both the televised events and the spin-off merchandise.

This evidence seems self explanatory. There is clear benefit for the tobacco companies to promote their goods to the young on the basis that they are the most susceptible to their advertising and that once smoking they are likely to continue. Their strategy is to present smoking as an acceptable pastime endorsed by a glamorous high profile sport that effectively negates the plentiful and contrary messages that smoking is bad for sporting performance.

There is further evidence to support this view. A survey of adolescent boys (Smee 1992) found that the boys who had stated that their favourite broadcast sport was Formula One, were more likely to name Marlborough and Camel cigarettes (brands associated with Formula One) than any other brand and were also more likely to have begun smoking within the following year (Andrews& Franke 1991). This same survey also found that in the age range of 12-13yr old UK boys, only 7% smoked, this proportion rose to 13% in those boys who said that their favourite sport was Formula One.

Further, and extremely important retrospective studies, looked at the effects of removal of tobacco advertising in the four countries France, New Zealand, Finland and Germany between the years of 1975 and 1993 and they found that the cigarette consumption (per capita of the population) had fallen from between 14 – 37%.

It follows from the evidence presented so far, that we can reasonably conclude that tobacco advertising associated with Formula One racing does form a threat to the Public Health. It poses a threat to the impressionable youth who may well wish to emulate their peer group by appearing “Cool, sophisticated and glamorous” which is exactly the inference that tobacco advertising seeks to imply by associating itself with the “cool, sophisticated and glamorous” sport of Formula One motor racing. There is no reasonable doubt that tobacco smoking is a major deterrent to health. It clearly follows from this argument that the policy currently pursued by Formula One is having a deleterious impact on the Public Health on a global scale (See on)

How much money is involved?

The whole issue of Formula One advertising only really became an issue of public concern and debate when the whole area of tobacco advertising on terrestrial television became a censorship issue. This occurred in the UK in 1965, the USA in 1971 and Canada in 1972. It has since occurred in the vast majority of western countries although it has to be noted that a significant proportion of the far east (where Formula One racing is now starting to spread) there still is no effective curtailment of any type of tobacco advertisements in any of the differing forms of media.

The tobacco advertisers therefore had to turn to other mechanisms for getting their products into the public consciousness and sponsoring major sporting event that were to be broadcast seemed the way forward for them. (Ledwith 1984) (Stoner 1992). Formula One has a virtual monopoly of the broadcasting rights to their races world-wide and they have the ability to dictate a great deal of exactly what (and how) we, as the viewing public, see their races

One study on the subject discovered that Marlboro managed to obtain nearly 3.5 hours of “In-focus” exposure during the 15 races of the 1989 Formula One season. (Blum 1991) The same report stated that during the same season the name Marlboro was either seen or mentioned 5933 times. To equate that to a financial basis, between 1997 and 1999 the tobacco companies collectively managed to achieve 169 hours of advertising exposure in the USA alone which equates to about $411 million in advertising value. (Siegel 2001)
To put this figure into perspective it should be noted that tobacco companies themselves are seldom the only sponsor of a team or an event. In Formula One the running costs are enormous. We can quote the figures for the 2001 season for the top three teams as Ferrari at $284.4 million; McLaren at $274.6 million and BAR Honda at $194.5 million. (Formula 1 Magazine 2001)

The actual spending of the money is harder to quantify in terms of figures but a fairly accurate estimate is thought to be that Philip Morris (Marlboro) in its sponsorship of Ferrari spends $23 million on Michael Schumacher’s salary and a further $65 million for the privilege of having their logo placed strategically on the car and the overalls and helmets of the drivers (Saward 2001) (Donaldson 2001)

Similar orders of money are spent on the other teams Reemtsma (West) sponsors the McLaren team spending $37 million to have their brand name prominently displayed( Saward 2001). British American tobacco who are the prime sponsors of BAR invested about $47 million during the 2000 season (Donaldson 2001)

The collective total of tobacco sponsorship money invested in Formula One in the 2000 season was thought to be $250 million (Grange 2001)

Despite all that we have outlined above, it is not only the exposure at race-day that is important to the tobacco advertisers, but there is also the visibility obtained by all of the “third party” pictures and co-sponsors. The tobacco product attains an added prestige boost when seen in the company of other high prestige products. A classic example of this came when Philip Morris (Tobacco) was a co-sponsor of a Formula One team along with TAG Heuer watches which provide the time keeping at Formula One races. TAG Heuer place a lot of newsprint and poster adverts and these show the Philip Morris logo on the Formula One car which, if it were advertising tobacco, would be prohibited but as it is purporting to advertise watches it bypasses this particular restriction.

In just the same way Benson & Hedges share sponsorship of the Honda BAR and Jordan teams so Benson & Hedges gain significant visibility through Honda advertising. This kind of relationship is quite risky from a Public Relations point of view (Both from the co-sponsor perspective as well as from the Formula One racing team’s viewpoint).

Again if we consider the impact that the withdrawal of tobacco advertising revenue would have from Formula One then we should consider the recent case of TAG Heuer and Reemtsma (Makers of West cigarettes) the fall out from which did nobody any favours. In June 2001 the premier French newspaper Le Monde raised an objection to a TAG Heuer advertisement which prominently displayed a Formula One carbohydrate with an equally prominent West logo displayed upon it. (Anon En France 2001) TAG Heuer was accused of violating French laws regarding tobacco advertising. It did manage to successfully defend itself by asserting that as an official sponsor of McLaren it was contractually required to use official team images. It was a situation that did not bring any particularly favourable publicity to any of the protagonists. Certainly none to TAG Heuer or West and it did not show Formula One in a particularly favourable light either. (Anon Tag Heuer 2001)

Although the financial impact of tobacco advertising on Formula One racing is quite clear from these figures There is also the converse argument which we have not considered yet. The sponsorship agreement locks in a sponsor for a certain finite period of time for a certain fee. But these agreements also impel the sponsors to utilise the racing team’s photographs and other images on any piece of promotional material that links them with the sport. This represents another, less well publicised impact that withdrawing tobacco advertising sponsorship would have on Formula One. It is curious that high prestige brands such as Hewlett-Packard and TAG Heuer find themselves locked into a sponsorship agreement with products that, on the face of it, you would not expect to share a particular brand image.

The value of tobacco advertising to Formula One, or indeed the value of Formula One to tobacco advertising, can hardly be understated. It is only when one considers the absolute magnitude of the sums of money involved that one can fully appreciate the difficulties that Formula One would face if the tobacco advertisers were stopped from continuing their sponsorship of the industry. Despite their posturing and public statements, one can begin to understand the enormous cash vacuum that would be left if Formula One voluntarily detached itself from the tobacco industry

The evolution of the current tobacco ban by the European Union

The European Union’s Directive on the banning of tobacco advertising in print, radio advertising and event sponsorship by tobacco companies is due to come into force on July 31st 2005. This is the culmination of a prolonged multifaceted campaign from many sources and has many potential ramifications for both the sport and its followers. We will highlight some of the important events in the evolution of this Directive. The Directive was originally published in 1997 with the intention that it would come into force in 2005

In November 1997 The then Health Secretary Frank Dobson announced on Radio while being interviewed by John Humphries, that the government would ban all sports sponsorship by tobacco companies

In March 1998 the FIA announced at the Australian grand Prix of that year that it was going to ban tobacco advertising from 2002. That would have been four years ahead of the time that it would have been required to do so by the European Union’s ban on tobacco advertising. This was the so-called Melbourne Declaration.

The Melbourne Declaration was a timely statement put out by the FIA as a result of pressure form the world’s media after the European Union’s ban on tobacco advertising was first mooted. In essence it said that:

“if presented with evidence of a direct link between tobacco advertising / sponsorship and smoking, it would act to eliminate tobacco advertising / s