Category: Free Essays

Consumer research is a type of applied sociology that attempts to map and understand the way in which consumers behave and make decisions about the products that they purchase. This is absolutely fundamental to those managing marketing processes for an organisation. Understanding how consumers make the decision to purchase a particular item of goods or…

‘A position of ‘strategic essentialism’ is important in ensuring that gender inequalities are reduced’. Discuss with reference to the evolution of feminist theory and action in the Global South. A central issue in feminist debates over essentialism is whether there are any shared characteristics common to all women that unify them as a social group…

People who are stigmatised as socially and morally unacceptable will have a tendency to turn to further rule breaking in the future. Discuss using one or more of the major sociological theories covered in the module Stigma theories explain the exclusion of stigmatised person’s from normal social interaction. The author will focus on the social…

How Stereotypical Gender Characteristics are Shaped by Society Generally, when comparing the differences between males and females, you immediately think of their biological body parts. However, there is another way to differentiate males and females; by their behaviours. Males and females are commonly associated with opposing characteristics. That is to say, men are generally seen…

When somebody mentions the word ‘feminism’ it often sparks stereotypical ridicule surrounding unattractive women who can’t get a man, mainly stirred up by subjective political publishing. In reality what was achieved by feminists throughout the 19th, 20th and 21st century has paved the way for a more intellectual and emotional acceptance of women in modern…

Gender stereotypes are associated with the phenomenon of female employment in specific job types. This paper in general looks at the nature of stereotyping. Many researchers have documented this issue in their works and hence this paper goes a mile to look at this phenomenon of stereotyping in countries of Africa, Asia and South Africa.…

What professions are considered exclusively for men, and what are professions typically for women. Is being a nurse a profession solely for women? Answering these questions, we, as a rule, are guided by personal experience and judgments of the people surrounding us. No wonder that, arguing on this topic, we often come across stereotypes. As…

Women participation in sports has a history marked by division and inequity. However, women have experiences major accomplishments by female athletes helping to make significant progress for gender equality and the empowerment of women. The essay will explain some of the historical developments with reference to different theoretical perspective of feminism such as liberal, radical…

Gender studies is an interdisciplinary study which investigate different aspects of gender. Sport is one of the aspects that researchers in these years are trying to analyse in a gender perspective. It is believed that sport is socially conditioned based on many researches. This essay will examine sport contributing to the construction of masculinity by…

Introduction Due to the establish of modern enterprise system and thoroughly in structural reforms of market economy, there are lot of opportunities contained in the market, but it is also existing many unexpected risks, particularly for the small to medium-sized enterprise (SMEs) which has limited resources to resist in this treacherous environment. To survive and…