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This work was produced by one of our professional writers as a learning aid to help you with your studies 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through both primary activities which physically add…

This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all these factors, an organisation can…

This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the market leaders in such an…

This work was produced by one of our professional writers as a learning aid to help you with your studies The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined…

This work was produced by one of our professional writers as a learning aid to help you with your studies It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target market (Jobber and Ellis-Chadwick, 2013).…

This work was produced by one of our professional writers as a learning aid to help you with your studies This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is approached generally. From there, this assignment will consider…

This work was produced by one of our professional writers as a learning aid to help you with your studies ‘The Way I See It’: Customer Association and the Success of the Branding Strategy of Starbucks’ Coffee Introduction Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense…

This work was produced by one of our professional writers as a learning aid to help you with your studies The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very different from traditional advertising,…

This work was produced by one of our professional writers as a learning aid to help you with your studies 1.0 Introduction Internet marketing is the practice of marketing goods and services electronically over the internet (Chaffey, 2003:45-46). As the capabilities of both technology and the internet have expanded it has become easier to market…

This work was produced by one of our professional writers as a learning aid to help you with your studies Critically analyze the role of strategic marketing planning in relation to an organizations’ decision to enter new markets in a global marketing environment. Justify your choice of strategies with examples to support where possible. Introduction…