The NZ aviation sector has grown from strength-to-strength in the recent years. New Zealand has a very high involvement with the aviation industry than many other countries. The aviation industry over here is world-class and the kiwis are air minded too. This made the aviation business a large one. Moreover, from the past few years, […]
Euro Disney and other Disney are subsidiaries to Walt Disney Company. This is a case study based on Euro Disney to critically analyse and answer question of the Not So Wonderful World of EuroDisney- Things are Better Now at Paris Disneyland. EuroDisney first year of operation was faced with several factors in which hindered their […]
1. Introduction Nowadays, cruise tourism plays an important role in the tourism industry. Cruise ships become newer, larger and more comfortable so that nearly every need of the customers can be satisfied on the high seas. Capabilities like theaters, cinemas, fitness clubs, discotheques, casinos, tennis courts and many others are common on most modern cruise […]
Nature-based attraction is unique. Lang & O’Leary (1997) stated that nature-based tourists are more interested in nature, travel more often at longer distances and stay longer at a destination. Moreover, they are well educated, with high levels of both individual and household income and are willing to spend more. Laarman and Durst (1987) defined natural-based […]
Ecotourism was first put forward by the special adviser of IUCN, H · Ceballos Lascurain in1983. It was not only refers to all the natural scenery of the journey, but also emphasized that the scenery should not be lost. Ecotourism, as a new type of tourism has become a hot topic for debate. To understand […]
The current study analyzes the visitor operations and experience in a detailed manner for Kelvingrove Art Gallery and Museum. The visitor operations and experience is handled in the current study in four different perspectives namely: Marketing Perspective, Management Perspective, Operations perspective and Quality Perspective. Marketing perspective starts with the approach of marketing strategies using 4 […]
When the beach holidays package and water activities are getting more popular, the bloom of coastal resorts appear and the attentions to the form of existence morphology of coastal resort are focused. By understanding the morphology of a coastal resort, it helps the local authority and planner to build a thorough of appreciation to the […]
In the previous chapter, secondary data such as books, journals and online journals are used to conduct the literature review. In this chapter, primary data is collected through the case study. This chapter will cover the research framework consists of research purpose, research method, sampling method, research instrument and information collected from the case study. […]
Fifty years ago, tourism was a word rarely used by most people. However, over the time, it has witnessed a dramatic transformation into a multifaceted activity. Travel and tourism have been confined to a privileged few, namely the rich at the early time. Now, tourism has grown to such dimensions and importance that it is […]
Thomas Cook marketing department: The task of the marketing department is to identify and plan holidays to meet potential clients’ needs and to ensure the company offer the right holidays at the right price to the right clients at the right time. Marketing segmentation: Thomas Cook strategy on market segmentation is to continue to deliver […]
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