This work was produced by one of our professional writers as a learning aid to help you with your studies The quest for higher efficiency of the internal combustion engine will always be pursued. Increasingly stringent emission regulations are forcing the manufacturers to downsize on engine displacement and increase the specific power. By adding the […]
This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product and service situations (Solomon et […]
This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be […]
This work was produced by one of our professional writers as a learning aid to help you with your studies INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what value they are proposing […]
This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There are various e-marketing […]
This work was produced by one of our professional writers as a learning aid to help you with your studies 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through both primary activities which physically add […]
This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all these factors, an organisation can […]
This work was produced by one of our professional writers as a learning aid to help you with your studies Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the market leaders in such an […]
This work was produced by one of our professional writers as a learning aid to help you with your studies The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, direct marketing and public relations. The above were examined […]
This work was produced by one of our professional writers as a learning aid to help you with your studies It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering to the target market (Jobber and Ellis-Chadwick, 2013). […]
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