The purposes for this essay are to present the structure of the travel, tourism and hospitality industries. Firstly, we need to know what the definition of tourism is. As the World Tourism Organisation (WTO), tourism is ‘the activities of person travelling to and staying in places outside their usual environment for not more than one […]
This piece if assignment covers destination marketing and what it is. Reading through thoroughly will widen your knowledge about the marketing of a destination and how a plan is created to market a destination. A destination marketing tools is what is used to market a destination. The plan which is called a Tourism Marketing Plan […]
Secondly, Greece has a family-friendly environment, making it ideal for tourists of all nationalities and creeds. One of the factors that contribute to this is its hot, dry Mediterranean climate, with an average of 290 days of sunshine a year. The capital city, Athens, has an average of only seven days of rain during summer […]
Australia is the 12th strongest economy in the world1 by GDP; it is also the 5th country with highest percentage of older population in the world and despite the world’s recession, Australia continues being a stable economy. The stability in this country makes it a good target for outbound tourism towards foreign destinations like Victoria, […]
Premier Inn is the UKs biggest and fastest growing hotel company, owned by Whitbread. And the company contributes 70 of the total profits of Whitbread (Annual Report, 2009). As the hotel industry, the development of Premier Inn is highly dependent on the macro-environment, especially the tourism industry. Indeed, hotel industry and tourism industry have been […]
Tourism is concerned with pleasure holidays, travel going or arriving somewhere. These are the motivation that makes people leave their normal place of work and residence for short term temporary visits to other places not more than one consecutive year. Tourism is generally considered to be beneficial activity and for most people an ideal land […]
Tourism is of strategic importance to country as an export commodity to generate foreign currency earnings and a potential generator of taxes for local authorities. Government investment and development of tourism infrastructure benefits all sectors of tourism industry, foreign and domestic tourists, as well as the local in habitants in a tourism destination area. (Jamal, […]
Introduction to the Hospitality Industry The hospitality industry composed with service oriented industries which included industries in vast range of fields like Tourism, Hotels, Restaurants, Lodges, Leisure Parks, Transports, Medical Hospitals & Services, Advisory Services, etc.. It consists with low profitability an industry to Highest Profitability industries which are broadly distributed among the world and […]
Four Seasons Hotels and Resorts, the worlds leading operator of luxury hotels with a history spanning four decades and a portfolio that extended worldwide. It is one of the world’s biggest and finest chains of luxury hotels which have developed from one motel started by Isadore sharp 1961 in downtown Toronto Canada, to 82 luxury […]
The rapid development in the hospitality industry which has lead to importance of strategic planning required in order the firms can have a steady rise in the industry. The life standards of people have been improved due to globalisation which in deed contribute to the development of the hospitality industry. The diversification was a most […]
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